目录
 前辅文
 UNIT 1 Tailor Your Speech with Appropriate Speaking Skills
  1.Interest
  2.Inspire: Why learn public speaking
   2.1 Misconceptions about public speaking
   2.2 Public speaking and intercultural communicative competence
  3.Instruct: Benefits of public speaking
   3.1 Public speaking and critical thinking
   3.2 Power of public speaking
   3.3 Body language
  4.Implement
  5.Improve: Different styles of delivery
 UNIT 2 Overcome Stage Fright
  1.Interest
  2.Inspire: What are you afraid of
   2.1 A survey on nervousness
   2.2 What is nervousness
  3.Instruct: How to overcome stage fright
   3.1 Overcoming stage fright at different stages
   3.2 Become a confident speaker
   3.3 Appearance
  4.Implement
  *5.Improve: Practicing relaxation
 UNIT 3 Organize Your Speech
  1.Interest
  2.Inspire: Culture diversity
   2.1 What hinders smooth communication
   2.2 Strategies to work effectively with people from different cultures
  3.Instruct: Speech outline
   3.1 Make your speech logical
   3.2 Patterns of organization
   3.3 Postures for a speech
  4.Implement
  5.Improve: Cultural iceberg
 UNIT 4 Begin and Conclude Your Speech
  1.Interest
  2.Inspire: Describing charts and graphs
   2.1 Different charts and graphs
   2.2 How to describe charts and graphs
  3.Instruct: How to begin and conclude a speech
   3.1 What is a good beginning
   3.2 What is in the end
   3.3 Silence is power
  4.Implement
  *5.Improve: Choose your expressions
 UNIT 5 Support Your Ideas Based on Audience Analysis
  1.Interest
  2.Inspire: Audience analysis
  3.Instruct: How to support ideas
   3.1 How to develop your key ideas
   3.2 Support an idea with evidence
   3.3 Types of examples: brief, extended, and hypothetical
   3.4 Eye contact
  4.Implement
  5.Improve: Sample speech analysis
 UNIT 6 Speak to Persuade
  1.Interest
  2.Inspire: Being an active listener
   2.1 What is 聽
   2.2 How to become an active listener
  3.Instruct: Modes of persuasion
   3.1 Logical fallacies
   3.2 Ethos, logos and pathos
   3.3 Gestures
  4.Implement
  *5.Improve: Examples of persuasion
 UNIT 7 Tell Your Story Better
  1.Interest
  2.Inspire: Why tell stories
   2.1 Stories matter
   2.2 Brand stories
  3.Instruct: How to write and tell brand stories
   3.1 Monroe’s Motivated Sequence
   3.2 The Rule of Mehrabian
  4.Implement
  5.Improve: Tell a story better
 UNIT 8 Use Rhetorical Techniques and Visual Aids
  1.Interest
  2.Inspire: Making a toast
   2.1 When to make a toast
   2.2 How to make a toast
  3.Instruct: Rhetorical techniques and visual aids
   3.1 Types of rhetorical techniques
   3.2 Different occasions
   3.3 Visual aids
  4.Implement
  5.Improve: New year messages
 前辅文
 UNIT 1 Tailor Your Speech with Appropriate Speaking Skills
  1.Interest
  2.Inspire: Why learn public speaking
   2.1 Misconceptions about public speaking
   2.2 Public speaking and intercultural communicative competence
  3.Instruct: Benefits of public speaking
   3.1 Public speaking and critical thinking
   3.2 Power of public speaking
   3.3 Body language
  4.Implement
  5.Improve: Different styles of delivery
 UNIT 2 Overcome Stage Fright
  1.Interest
  2.Inspire: What are you afraid of
   2.1 A survey on nervousness
   2.2 What is nervousness
  3.Instruct: How to overcome stage fright
   3.1 Overcoming stage fright at different stages
   3.2 Become a confident speaker
   3.3 Appearance
  4.Implement
  *5.Improve: Practicing relaxation
 UNIT 3 Organize Your Speech
  1.Interest
  2.Inspire: Culture diversity
   2.1 What hinders smooth communication
   2.2 Strategies to work effectively with people from different cultures
  3.Instruct: Speech outline
   3.1 Make your speech logical
   3.2 Patterns of organization
   3.3 Postures for a speech
  4.Implement
  5.Improve: Cultural iceberg
 UNIT 4 Begin and Conclude Your Speech
  1.Interest
  2.Inspire: Describing charts and graphs
   2.1 Different charts and graphs
   2.2 How to describe charts and graphs
  3.Instruct: How to begin and conclude a speech
   3.1 What is a good beginning
   3.2 What is in the end
   3.3 Silence is power
  4.Implement
  *5.Improve: Choose your expressions
 UNIT 5 Support Your Ideas Based on Audience Analysis
  1.Interest
  2.Inspire: Audience analysis
  3.Instruct: How to support ideas
   3.1 How to develop your key ideas
   3.2 Support an idea with evidence
   3.3 Types of examples: brief, extended, and hypothetical
   3.4 Eye contact
  4.Implement
  5.Improve: Sample speech analysis
 UNIT 6 Speak to Persuade
  1.Interest
  2.Inspire: Being an active listener
   2.1 What is 聽
   2.2 How to become an active listener
  3.Instruct: Modes of persuasion
   3.1 Logical fallacies
   3.2 Ethos, logos and pathos
   3.3 Gestures
  4.Implement
  *5.Improve: Examples of persuasion
 UNIT 7 Tell Your Story Better
  1.Interest
  2.Inspire: Why tell stories
   2.1 Stories matter
   2.2 Brand stories
  3.Instruct: How to write and tell brand stories
   3.1 Monroe’s Motivated Sequence
   3.2 The Rule of Mehrabian
  4.Implement
  5.Improve: Tell a story better
 UNIT 8 Use Rhetorical Techniques and Visual Aids
  1.Interest
  2.Inspire: Making a toast
   2.1 When to make a toast
   2.2 How to make a toast
  3.Instruct: Rhetorical techniques and visual aids
   3.1 Types of rhetorical techniques
   3.2 Different occasions
   3.3 Visual aids
  4.Implement
  5.Improve: New year messages