- 高等教育出版社
- 9787040422597
- 1版
- 21651
- 61243909-1
- 平装
- 16开
- 210
- 175
- 管理学
- 工商管理
- 旅游管理
《旅游商务英语》是本科旅游管理专业英语教材，是大学基础英语的后续教材。全一册，供一学期使用。
本书以培养应用创新型人才为目标，围绕旅游相关商务活动编写。除传统的饭店管理、旅游餐饮等主题外，还涵盖了旅游营销、旅游交通、旅游需求、国际会议/展会、医疗旅游、体育旅游和客户满意度等主题。本书从最新英美旅游商务资料中选材，注重借鉴、吸收旅游商务活动中的新鲜内容、案例，去粗取精，力求新颖、前沿，注释力求综合、客观。
本教材既适合作高等学校旅游管理专业英语教材和企业培训的参考资料，也可供旅游企业中高层管理人员和旅游行业从业人员使用。
前言
Unit 1 Exhibition Services
Reading Passage A Types of Meetings， Conventions and Expositions
Reading Passage B Meeting Planning
Unit 2 Food and Tourism
Reading Passage A“Slow Food” Association
Reading Passage B Wine Culture in Rural Areas
Unit 3 Medical Tourism Destinations
Reading Passage A Macau： A Destination for Medical Tourism
Reading Passage B Macaus Medical Tourism Competitors
Unit 4 Tourism Transportation
Reading Passage A Tourism Transport， Technology and Carbon DioxideEmissions
Reading Passage B The Effects of Airfares and Foreign Exchange Rateson Global Tourism
Unit 5 Tourism Demands
Reading Passage A Customer Needs， Wants and Demands
Reading Passage B Forecasting Tourism Demand Using Consumer Expectations
Unit 6 Tourism and Hospitality Management
Reading Passage A Trends for Hospitality Industry
Reading Passage B Franchising in Chinas Hotel Industry
Unit 7 Tourism Marketing
Reading Passage A Future Research Directions in Tourism Marketing
Reading Passage B Conceptualization of Industrial Tourism
Unit 8 Customer Satisfaction
Reading Passage A Customer Service and Snowsport Tourism in Australia
Reading Passage B The Impact of SST on Destination Image andCustomer Delight
Key to Exercises
Glossary
版权
