新世纪国际商务英语阅读
￥48.00定价
作者： 刘法公，钟含春，徐蓓佳，袁林 总主编：刘法公
出版时间：2016-09
出版社：浙江工商大学出版社
- 浙江工商大学出版社
- 9787517818052
- 137185
- 2016-09
- F740
内容简介
刘法公等编著的《新世纪国际商务英语阅读(高等院校商务英语系列教材)》专门为英语专业和商务英语专业培养应用型外语人才或为商贸类各专业提高学生专业英语阅读水平而精心设计编写。本教材选用英语国家出版物的纯正商务英语语料，内容涵盖国际贸易、国际营销、国际金融、国际物流、商务谈判、国际人力资源、商务环境、美国贸易体系等多个国际商务领域，使读者通过边读边练来提高国际商务英语的沟通能力和商务认知能力，同时全面熟悉多学科的商贸知识，给读者提供了国际商务英语的宽阔视野和快速提高国际商务英语阅读能力的训练平台。
本教材编写特色突出。全书共11个单元，内容丰富，每单元有Text A(细读)和Text B(泛读)两部分。Text A让读者边读边思考、边读边提问，读懂、读透文章，通过多样的语言练习题掌握核心语言规律、重要词汇、特殊词语表达现模式和商务英汉／汉英翻译等。Text B通过专门设计的阅读理解选择题，训练和检验读者的主题篇章阅读能力。书后提供“练习参考答案”，供读者对照检查学习效果。
本教材适合作为高等院校英语、商务英语、国际贸易、国际金融、国际营销、国际经济管理等专业的英语阅读教材，也可作为MBA学生的专业阅读选修课教材，还可作为外经贸部门、经济管理部门和涉外企业员工的国际商务英语培训教材或自学的重要参考书。
本教材编写特色突出。全书共11个单元，内容丰富，每单元有Text A(细读)和Text B(泛读)两部分。Text A让读者边读边思考、边读边提问，读懂、读透文章，通过多样的语言练习题掌握核心语言规律、重要词汇、特殊词语表达现模式和商务英汉／汉英翻译等。Text B通过专门设计的阅读理解选择题，训练和检验读者的主题篇章阅读能力。书后提供“练习参考答案”，供读者对照检查学习效果。
本教材适合作为高等院校英语、商务英语、国际贸易、国际金融、国际营销、国际经济管理等专业的英语阅读教材，也可作为MBA学生的专业阅读选修课教材，还可作为外经贸部门、经济管理部门和涉外企业员工的国际商务英语培训教材或自学的重要参考书。
目录
Unit 1 Business Negotiation & Export Contract
Text A
1.0 Preparation before Business Negotiation
1.1 Business Negotiation Itself
1.1.1 Inquiry
1.1.2 Offer
1.1.3 Counter-Offer
1.1.4 Acceptance
Exercises 1
1.2 The Form of a Sales Contract
1.2.1 Preparation for Shipment
1.2.2 Prepare Goods for Shipment
1.2.3 Make Overall Examination
1.2.4 Examine Individual Clauses
Exercises 2
1.3 Amendment of the L/C
1.4 Outward Notice and Insurance
1.5 Consignment Bill
1.6 Required Documents and Settlement of Payment
1.7 Methods of Payment
1.8 Financing Receivables
Exercises 3
Text B
Passage 1 Negotiating
Passage 2 Step-by-Step Guide to Exporting
Unit 2 Marketing & Target Markets
Text A
2.0 Introduction
2.1 The Four Eras of Marketing
2.2 The Value of Marketing
Exercises 1
2.3 Marketing Environment
2.3.1 Controllable Factors
2.3.2 Factors Directed by Marketing
Exercises 2
2.3.3 Uncontrollable Factors
2.3.4 Political Environment
……
Unit 3 Price Planning & Marketing Planning
Unit 4 Balance of Payments & Trade
Unit 5 Efficiency & Cost in Logistics
Unit 6 Changing Channels in Logistics
Unit 7 International Business Diplomacy
Unit 8 Export Strategy
Unit 9 Human Resource Management
Unit 10 The American Business System
Unit 11 Business & You
Key to the Exercises
Text A
1.0 Preparation before Business Negotiation
1.1 Business Negotiation Itself
1.1.1 Inquiry
1.1.2 Offer
1.1.3 Counter-Offer
1.1.4 Acceptance
Exercises 1
1.2 The Form of a Sales Contract
1.2.1 Preparation for Shipment
1.2.2 Prepare Goods for Shipment
1.2.3 Make Overall Examination
1.2.4 Examine Individual Clauses
Exercises 2
1.3 Amendment of the L/C
1.4 Outward Notice and Insurance
1.5 Consignment Bill
1.6 Required Documents and Settlement of Payment
1.7 Methods of Payment
1.8 Financing Receivables
Exercises 3
Text B
Passage 1 Negotiating
Passage 2 Step-by-Step Guide to Exporting
Unit 2 Marketing & Target Markets
Text A
2.0 Introduction
2.1 The Four Eras of Marketing
2.2 The Value of Marketing
Exercises 1
2.3 Marketing Environment
2.3.1 Controllable Factors
2.3.2 Factors Directed by Marketing
Exercises 2
2.3.3 Uncontrollable Factors
2.3.4 Political Environment
……
Unit 3 Price Planning & Marketing Planning
Unit 4 Balance of Payments & Trade
Unit 5 Efficiency & Cost in Logistics
Unit 6 Changing Channels in Logistics
Unit 7 International Business Diplomacy
Unit 8 Export Strategy
Unit 9 Human Resource Management
Unit 10 The American Business System
Unit 11 Business & You
Key to the Exercises
