- 上海交通大学出版社
- 9787313158765
- 161920
- 2016-11
- F7
内容简介
为顺应时代发展，培养懂外语的经济复合型人才，以适应经济发展需要，编写了本教程。由王晓华主编的《商务英语读写教程》一书共12单元，每单元分为两部分，第一部分是商务文章阅读，目的是让读者在学习商务知识的基础上，提高其英语阅读能力，巩固和强化英语语法知识。第二部分是商务写作，期望通过由易到难的练习，让学习者更好地掌握这些常用的商务写作。
本书可供广大英语专业但想要扩展商务知识的学生使用，也可供非英语专业但想要提高商务英语水平的学生使用，还可以供英语爱好者和已经工作但是想提高英语商务应用能力的学习者使用。
本书可供广大英语专业但想要扩展商务知识的学生使用，也可供非英语专业但想要提高商务英语水平的学生使用，还可以供英语爱好者和已经工作但是想提高英语商务应用能力的学习者使用。
目录
Unit 1 Career Management
Section A IBM's Career Management
Section B Resumes
Unit 2 Enterprise
Section A Mobile Enterprise Strategies
Section B Application Letters
Unit 3 E-commerce
Section A E-commerce Strategies
Section B Faxes
Unit 4 Brand Management
Section A Brand Value
Section B E-mails
Unit 5 Prices
Section A The Right Price
Section B Notes
Unit 6 Corporate Entertaining
Section A Corporate Entertaining
Section B Memos
Unit 7 Innovation
Section A Innovation of Xiaomi
Section B Meeting Minutes
Unit 8 Public Relations
Section A Samsung PR vs. Apple PR
Section B Letters of Complaints
Unit 9 CulturaI Awareness
Section A Lessons in Cultural Awareness
Section B Advertisements
Unit 10 Global Advertising
Section A Advertising Strategies
Section B Questionnaires
Unit 11 Business and Environment
Section A Adapting to New Business Environment
Section B Reports
Unit 12 Finance and Credit
Section A The Business Credit Lifecycle
Section B Press Releases
Keys
Reference
Section A IBM's Career Management
Section B Resumes
Unit 2 Enterprise
Section A Mobile Enterprise Strategies
Section B Application Letters
Unit 3 E-commerce
Section A E-commerce Strategies
Section B Faxes
Unit 4 Brand Management
Section A Brand Value
Section B E-mails
Unit 5 Prices
Section A The Right Price
Section B Notes
Unit 6 Corporate Entertaining
Section A Corporate Entertaining
Section B Memos
Unit 7 Innovation
Section A Innovation of Xiaomi
Section B Meeting Minutes
Unit 8 Public Relations
Section A Samsung PR vs. Apple PR
Section B Letters of Complaints
Unit 9 CulturaI Awareness
Section A Lessons in Cultural Awareness
Section B Advertisements
Unit 10 Global Advertising
Section A Advertising Strategies
Section B Questionnaires
Unit 11 Business and Environment
Section A Adapting to New Business Environment
Section B Reports
Unit 12 Finance and Credit
Section A The Business Credit Lifecycle
Section B Press Releases
Keys
Reference
