经管专业英语教程
￥38.00定价
作者： 秦一琼，郁文蕾，曹毅然
出版时间：2016年3月
出版社：华东理工大学出版社
- 华东理工大学出版社
- 9787562845331
- 113700
- 2016年3月
- 未分类
- 未分类
- H31
内容简介
秦一琼、郁文蕾、曹毅然的《经管专业英语教程》主要面向已经完成基础阶段英语学习的在读大学生，尤其是商学院的学生，所以涵盖的内容涉及了商务、经贸和管理最为重要的领域，并尽可能照顾工商管理、经济金融和管理工程等各大类专业的学生。全书共分15个单元，每个单元择取两篇选文，供课堂教学或课后补充阅读使用。课文后面均附有生词、短语注释以及专业术语和固定习语的列表，并配有多种形式的练习：有基础的词汇巩固，有传统的语篇分析和理解，有信息的整合和提炼，有小型的案例应用和讨论。不求多但求精，旨在让学生及时消化所学，并激发其思考和增强其知识内化的能力，学有余力者还可以按课后要求做些小型调研项目，启动学术写作的基础训练。
目录
Unit 1 Career Management
Text A: Career Management and Development
Text B: How to Create Employee Loyalty
Unit 2 Marketing
Text A: The 7Ps of Marketing
Text B: Brand Rehab
Unit 3 Corporate Culture
Text A: C9rporate Culture: Cornerstone of Success
Text B: Building a ""Googley"" Workforce
Unit 4 Competition
Text A: 'Porter's Five Forces Model: Analyzing the Competition
Text B: Nike Through the Lens of Porter's Five Forces
Unit 5 Merger and Acquisition
Text A: Essence of Merger and Acquisition
Text B: Why a Yahoo-AOL Merger Makes Sense
Unit 6 Entrepreneurship
Text A: Entrepreneurship: the Fundamentals
Text B: Four Personality Traits of Successful Entrepreneurs
Unit 7 Innovation
Text A: Innovation: ""Definition, Concepts and Examples
Text B: Google's Prototype Self-Driving Car
Unit 8 Finance
Text A: How Stocks Work
Text B: Rate Cut Adding to Global Uncertainty
Unit 9 Accounting
Text A: Balance Sheet, Income Statement, and Statement of Cash Flows
Text B: Interim Report: Chairman's Letter
Unit 10 Economics
Text A: GDP: the Definition
Text B: IMF World Economic Outlook
Unit 11 International Trade
Text A: Two Leading Debates in International Trade
Text B: China Moves up the Exports Value Chain
Unit 12 E-Commerce
Text A: Electronic Commerce: into the Third Wave/151
Text B: Understanding E-Commerce Versus M-Commerce
Unit 13 Quality
Text A: Principles of Quality
Text B: Quality Management for the Future
Unit 14 Operation
Text A: Enterprise Resource Planning
Text B: Beating the Supply Chain Challenge: Interview with SMTC Corporation
Unit 15 Globalization
Text A: Understanding Your ""Globalization Penalty""
Text B: Walmart's Foreign Expansion
Key to Exercises
Text A: Career Management and Development
Text B: How to Create Employee Loyalty
Unit 2 Marketing
Text A: The 7Ps of Marketing
Text B: Brand Rehab
Unit 3 Corporate Culture
Text A: C9rporate Culture: Cornerstone of Success
Text B: Building a ""Googley"" Workforce
Unit 4 Competition
Text A: 'Porter's Five Forces Model: Analyzing the Competition
Text B: Nike Through the Lens of Porter's Five Forces
Unit 5 Merger and Acquisition
Text A: Essence of Merger and Acquisition
Text B: Why a Yahoo-AOL Merger Makes Sense
Unit 6 Entrepreneurship
Text A: Entrepreneurship: the Fundamentals
Text B: Four Personality Traits of Successful Entrepreneurs
Unit 7 Innovation
Text A: Innovation: ""Definition, Concepts and Examples
Text B: Google's Prototype Self-Driving Car
Unit 8 Finance
Text A: How Stocks Work
Text B: Rate Cut Adding to Global Uncertainty
Unit 9 Accounting
Text A: Balance Sheet, Income Statement, and Statement of Cash Flows
Text B: Interim Report: Chairman's Letter
Unit 10 Economics
Text A: GDP: the Definition
Text B: IMF World Economic Outlook
Unit 11 International Trade
Text A: Two Leading Debates in International Trade
Text B: China Moves up the Exports Value Chain
Unit 12 E-Commerce
Text A: Electronic Commerce: into the Third Wave/151
Text B: Understanding E-Commerce Versus M-Commerce
Unit 13 Quality
Text A: Principles of Quality
Text B: Quality Management for the Future
Unit 14 Operation
Text A: Enterprise Resource Planning
Text B: Beating the Supply Chain Challenge: Interview with SMTC Corporation
Unit 15 Globalization
Text A: Understanding Your ""Globalization Penalty""
Text B: Walmart's Foreign Expansion
Key to Exercises
