新时代商务英语综合教程 学生用书4
￥59.00定价
作者： 王立非，李新涛
出版时间：2019-08
出版社：清华大学出版社
- 清华大学出版社
- 9787302530497
- 1-1
- 282731
- 49248429-0
- 平装
- 16开
- 2019-08
- 382
- 文学
- 外国语言文学
- 英语
- 本科
作者简介
内容简介
本教材依托圣智的优质资源，融合现代商务英语所涉及的各个方面知识，将全球最新、最优质、最热门的视听资源融入商务英语教学。其主要特点有：课程内容编排循序渐进，内容覆盖面广，符合学生的学习规律，同时又配有原汁原味的优质视音频资源，让学生能够真正融入商务英语的真实环境，提早适应职场工作的需要。
目录
Contents Contents Unit1 Work roles 2 Warming up 4 Text A Work roles 4Business know-how 11 Text B Attending interviews 11Unit2Headhunting 20 Warming up 22 Text A Why do people headhunt? 22Business know-how 31 Text B Headhunting 32Unit3Entering a market 40 Warming up 42 Text A Doing business in China 43 Business know-how 51 Text B Business practices in China 52 Unit4 Trade fair 60 Warming up 62Text A Can you afford to miss this year’s Festival of Ceramics? 63 Business know-how 69 Text B Replying to enquiries about an exhibition 70 Review Test 1 78 Unit5Global sourcing 90 Warming up 92 Text A Supplier relationships 93 Business know-how 101 Text B Choosing a supplier 101 Unit6 Business ethics 110 Warming up 112 Text A Ethical practice report 112 Business know-how 119 Text B Ethical issues 120 Unit7 Company reporting 128 Warming up 130 Text A A television report 131 Business know-how 138 Text B Annual reports 139 Unit8 The future of work 146 Warming up 148 Text A The future of work 148 Business know-how 154 Text B Predictions about the future of work 155 Case studyGlobalisation 162 Warming up 164 Case Marriott’s globalisation 165 Business know-how 172 Analysis Entering the market 173 Review Test 2 180
