当代商务英语综合教程（1）（第2版）
￥38.00定价
作者： 何兆熊
出版时间：2016-06
出版社：华东师范大学出版社
“十二五”职业教育国家规划教材
- 华东师范大学出版社
- 9787567517592
- 2版
- 165374
- 68255581-8
- 16开
- 2016-06
- 文学
- 外国语言文学
- F7
- 商务英语
- 高职
作者简介
内容简介
本教材初版针对新形势对技能型人才的需要，及高职高专商务英语学生大量增加而配套合适教材匮乏，专门编写。教材吸取任务型教学理念，语言与商务并重，重在培养学生职业能力。修订版教材替换了近一半的选材，保证教材的时代感和典型性并重；根据初版教材使用情况精简内容，更符合教学实际。
目录
Unit 1
Text A How to Get Straight A's
Language in Use
Text B The Making of a Success Story
Unit 2
Text A The Sandwich Man
Language in Use
Text B Wrigley's
Unit 3
Text A Discovery in a Thunderstorm
Language in Use
Text B FORD Motor Company History
Unit 4
Text A Apes to Get iPads
Language in Use
Text B Thank God It's Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald's
Unit 7
Text A A Good Heart to Lean On
Language in Use
Text B Foreign New Energy Autos Hit the Ground in China
Unit 8
Text A Pets —— A Part of American Family
Language in Use
Text B Walt Disney． A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language in Use
Text B A Campaign Aims to Cut Down on Nine-to-fivers
Unit I0
Text A If I Were a Boy Again
Language in Use
Text B Big Companies "Friends" Their Customers
Unit 11
Text A A Lesson Learned at Midnight
Language m Use
Text B How Did the Supermarket Steal Your Money?
Unit 12
Text A Ask Ask Ask
Language m Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language m Use
Text B Auction
Unit 14
Text A Always Changing
Language in Use
Text B LEGO —— Only the Best Is Good Enough
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amzaing Watch
Style Guides
Glossary
Presupposed Vocabulary List
Text A How to Get Straight A's
Language in Use
Text B The Making of a Success Story
Unit 2
Text A The Sandwich Man
Language in Use
Text B Wrigley's
Unit 3
Text A Discovery in a Thunderstorm
Language in Use
Text B FORD Motor Company History
Unit 4
Text A Apes to Get iPads
Language in Use
Text B Thank God It's Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald's
Unit 7
Text A A Good Heart to Lean On
Language in Use
Text B Foreign New Energy Autos Hit the Ground in China
Unit 8
Text A Pets —— A Part of American Family
Language in Use
Text B Walt Disney． A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language in Use
Text B A Campaign Aims to Cut Down on Nine-to-fivers
Unit I0
Text A If I Were a Boy Again
Language in Use
Text B Big Companies "Friends" Their Customers
Unit 11
Text A A Lesson Learned at Midnight
Language m Use
Text B How Did the Supermarket Steal Your Money?
Unit 12
Text A Ask Ask Ask
Language m Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language m Use
Text B Auction
Unit 14
Text A Always Changing
Language in Use
Text B LEGO —— Only the Best Is Good Enough
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amzaing Watch
Style Guides
Glossary
Presupposed Vocabulary List
