营销战略（英文影印版）（哈佛商学案例精选集·商务基础系列）
￥25.00定价
作者： 罗伯特·J·多兰
出版时间：2002年9月
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300041629
- 267338
- 2002年9月
内容简介
The collections in this series are not meant to be comprehensive,but to present the fundamentals of business. This collection contains eight notes,plus a Harvard Business Review artcile,that provide a framework for understanding key components of marketing e items cover both consumer and industrial marketing and address a wied reange of classic marketing cause the readers emphasize currency,our usual rule is to ezclued any items published more than five years arly all the items herin were published since 1999 -- but we happily broke our rule to allow Professor ngan's 1994 note on building distribution channels for industrial products.
目录
Inteoduction
Note on marketing Math
Note on Low-Tech Marketing Math
Product Policy Decisions
Going to Market
Designing Channels of Distribution
Integrated Marketing Communications
Pricing: A Value-Based Approach
Pricing: and Market Making on the Internet
Preventing the Premature Death of Relationship Marketing
Note on marketing Math
Note on Low-Tech Marketing Math
Product Policy Decisions
Going to Market
Designing Channels of Distribution
Integrated Marketing Communications
Pricing: A Value-Based Approach
Pricing: and Market Making on the Internet
Preventing the Premature Death of Relationship Marketing
