生物制药业（英文影印版）（哈佛商学案例精选集·实务系列）
￥35.00定价
作者： R.H.海伊斯
出版时间：2002年9月
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300041773
- 267347
- 2002年9月
内容简介
Welcome to this entry in the From the Field Series of case collections from HBS have three main objectives for this series:
To enrich readers'understanding of business by presenting coherent collections of fieldbased research published by Harvard Business derstanding business involves much more than earnings reports and news means understanding how managers perceive and analyze the complex challenges their companies face and the strategies and tactics they devise in r nearly a centry HBS has been researching the world of managers form inside companies and delivering their stories to facilitate superior teaching and u won't find easy answers or quik fixes in these cases,but you will discover balanced,detailed pictures of industries,markets,and technologies,and the intelligetn professionals who-like you-are trying to cope with them.
To enrich readers'understanding of business by presenting coherent collections of fieldbased research published by Harvard Business derstanding business involves much more than earnings reports and news means understanding how managers perceive and analyze the complex challenges their companies face and the strategies and tactics they devise in r nearly a centry HBS has been researching the world of managers form inside companies and delivering their stories to facilitate superior teaching and u won't find easy answers or quik fixes in these cases,but you will discover balanced,detailed pictures of industries,markets,and technologies,and the intelligetn professionals who-like you-are trying to cope with them.
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