西方出版产业管理（西方编辑出版理论与实务（英文版）系列教材）
￥28.00定价
作者： 苏世军 张养志
出版时间：2012年12月
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300167770
- 1-1
- 259205
- 2012年12月
内容简介
《西方出版产业管理》介绍西方出版产业管理的基本学说和原理、出版公司组织结构、管理岗位职责、公司上下级之间和平行级别之间的关系、技术革新与出版管理模式的转变、数字化出版与传统出版相融合的管理机制等，从而勾勒出当代西方出版产业管理的全貌。本套教材编写的基本原则，在于突出西方出版教育与实践有机融为一体的核心价值观。适合我国编辑出版专业或相关传媒类专业本科生和研究生使用，也可以作为我国出版及其相关产业专业人士的业务参考书。《西方出版产业管理》由苏世军、张养志主编。
目录
Part One Management of Publishing Industry in GeneralChapter 1 Publishing Management Theory and Practice Section A Strategic Planning—Top Management of Publishing Firms Section B On Management to Meeting the Specific Needs of CoumeChapter 2 Corporate Organization and Structure Section A Simon & Schuster Section B Univeity PressesPart Two Career Opportunities in the Publishing IndustryChapter 3 Book President and Packager Section A Book President Section B Book PackagerChapter 4 Editor-in-Chief and Senior Editor Section A Editor-in-Chief Section B Senior EditorChapter 5 Executive Secretary and Financial Manager Section A Executive Secretary Section B Financial ManagerChapter 6 Middle-level Manage Section A Marketing and Advertising Director Section B Art Director?Part Three Publishing Industry in the 21st CenturyChapter 7 Irrational Exuberance and Technological Impact Section A Irrational Exuberance Section B The Impact of Technology and the Internet on CopyrightProtection and Book SalesChapter 8 Publishing Confronts the 21st Century Section A The Future Is Not What It Used to Be Section B Substantive Problems Confronting the Book PublishingIndustryAppendix: Key to Reading Compreheion Questio
