营销管理（英文版）（MBA核心课案例教学推荐教材）
￥48.00定价
作者： 哈佛
出版时间：2005-07
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300066783
- 1-1
- 256395
- 2005-07
内容简介
目录
arketing Strategy--An Overview (9-500-005) Tesco PIc. (9-503-036) Warner-Lambert Ireland: Niconil (9-593-008) Creating Value (9-501-039) Xerox: Book-in-Time (9-599-119) Omnite! Pronto Italia (9-501-002) Market Segmentation, Target Market Selection and Product Positioning (9-501-018) TiVo (9-501-038) Aqualisa Quartz: Simply a Better Shower (9-502-030) Integrated Marketing Communications (9-599-087) Colgate-Palmolive Company: The Precision Toothbrush (9-593-064) Going to Market (9-599-078) Goodyear: The Aquatred Launch (9-594-106) rn (A) (9-503-016) (B) (9-503-041) Pricing: A Value-Based Approach (9-500-071) Brands and Branding (9-503-045) UNICEF (9-503-032) Note on Customer Management (9-501-044) Fabtek (A) (9-592-095) Fabtek (B) (9-592-096) Starbucks: Delivering Customer Service (9-504-016) Sustaining Value (9-501-045) Zucamor S.A.: Global Competition in Argentina (9-599-096)
