目录
Contents
001 Unit 1　Job Interviews
Useful Words and Expressions / 002

Section A Preparation / 003

Text A How to Prepare for a Job Interview / 003

Text B Don’t Give Answers, Tell Stories / 004

Section B Possible Problems / 007

Text A Are You Over-Preparing for Your Interview / 007

Text B Topics to Avoid for Job Interviews / 009

Section C About Salary / 011

Text A Salary Negotiation / 012

Text B When and How to Disclose Your Salary Requirements / 013

Section D Interview Taboos / 015

Text A Ten Things Not to Say in a Job Interview / 015

Text B Please Don’t Do These Eight Things in an Interview / 017

023 Unit 2　Business Etiquette

Useful Words and Expressions / 024

Section A Telephone Etiquette / 025

Text A Business Telephone Etiquette / 025

Text B Tips for Great Business Phone Call Etiquette / 026

Section B Reception Etiquette / 029

Text A How to Receive Visitors and Behave with Them in Your Office / 029

Text B How to Behave as a Visitor or a Guest / 031

Section C Meeting Etiquette / 033

Text A Meeting Etiquette / 033

Text B Business Meetings / 035

Section D Table Manners / 037

Text A Business Lunch Etiquette in China / 038

Text B Mind Your Table Manners / 039

045 Unit 3 Personal Letters

Useful Words and Expressions / 046

Section A Job Hunting / 047

Text A Strategies and Techniques for Job Search Success / 047

Text B How to Write an Application Letter / 049

Section B Recommendation / 051

Text A How to Make a Recommendation Request / 051

Text B Recommendation for Employment / 053

Section C Resumes / 056

Text A Resumes / 056

Text B Functional Resume / 058

Section D Leave and Notification / 061

Text A How to Write a Leave of Absence Letter / 061

Text B Notice / 062

068 Unit 4　Business Letter

Useful Words and Expressions / 069

Section A Invitation / 070

Text A Business Invitation Letter / 070

Text B Friendly Invitation Letter / 071

Section B Certification / 073

Text A How to Write a Certification Letter / 073

Text B The Certification Letters for Employee / 075

Section C Complaint / 077

Text A How to Write a Complaint Letter / 077

Text B How to Respond to a Complaint Letter / 078

Section D Introduction / 080

Text A Business Introduction Letter / 081

Text B How to Write a Self Introduction Letter / 082

088 Unit 5　Business Negotiation

Useful Words and Expressions / 089

Section A Preparation / 090

Text A How to Plan a Negotiation Meeting / 090

Text B Seven Strategies That Boost Negotiation Success / 091

Section B Strategies and Skills / 093

Text A What Is Win-Win Negotiation? / 094

Text B The Art of Negotiating / 096

Section C Closing the Deal / 098

Text A How to Successfully Close a Negotiation / 098

Text B Five Tips for Closing the Deal in Business Negotiations / 100

Section D Dealing with Threats / 103

Text A Five Ways to Deal with Threats during a Negotiation / 103

Text B How to Get Tough in Your Next Negotiation / 104

110 Unit 6　Production and Marketing

Useful Words and Expressions / 111

Section A Introduction / 112

Text A How to Write Product Instructions that Really Work / 112

Text B How to Design a Readable User Manual / 114

Section B Product Development / 117

Text A The Secret to Successful Product Design Is Simplicity / 117

Text B
Three Ways to Use Social Media for Product Research and Development / 119

Section C Service Concept / 121

Text A Services Marketing — Moment of Truth / 122

Text B Customer’s Expectations and Delight / 123

Section D Market Structure / 125

Text A The Seven Ps of Marketing / 126

Text B Market Structures / 127

133 Unit 7　Business Communication

Useful Words and Expressions / 134

Section A On Business / 135

Text A How to Prepare for a Business Trip / 135

Text B How to Get Organized for a Business Trip / 137

Section B Communication with Customers / 139


Text A How to Communicate More Effectively with Customers / 139

Text B Simple Ways to Improve Your Communication with Clients / 142

Section C Communication with Employees / 144

Text A How to Communicate Effectively with Employees / 145

Text B Better Communicate with Remote Startup Employees / 147

Section D Communicate with / 149

Text A How to Communicate with Your Boss / 150

Text B How to Improve Communication with Your Boss / 151

158 Unit 8　Personnel Matter

Useful Words and Expressions / 159

Section A Benefits of Company / 160

Text A Employee Benefits Questions to Ask / 160

Text B Benefits of Working for Small Companies / 162

Section B Tax Issues / 164

Text A Tax-Free Benefits for Employees in the US / 164

Text B Tax Issues / 166

Section C Promotion / 168

Text A Should You Accept a Promotion Without a Raise / 169

Text B Know Yourself When to Get a Promotion / 171

Section D Resignation / 173

Text A Tell Your Employer You Need Change / 173

Text B Ready to Quit Your Job / 175

181 Unit 9　External Correspondence

Useful Words and Expressions / 182

Section A Contacting by E-mail / 183

Text A The Use of E-mail in Business Communication / 183

Text B Effective E-mail Communication / 185

Section B Contacting by Fax / 187

Text A Uses of Faxes in Business / 187

Text B How to Fax over the Internet / 189

Section C Customer Relationship / 191

Text A The Secret of Better Communication with Your Customers / 191

Text B Effective Communication in Customer Service / 193

Section D Dealing with / 195

Text A Customer Complaints Online / 195

Text B Difficult Customers / 197

204 Unit 10　Business Training

Useful Words and Expressions / 205

Section A Staff Development / 206

Text A Training Staff / 206

Text B Training Can Make a Difference / 208

Section B Assessing Training / 210

Text A Assessing Staff Training Needs / 211

Text B Assessment to Training Goals / 212

Section C Team Building / 215

Text A Team Building in the Workplace / 215

Text B Team Work and Team Building Essentials / 216

Section D Corporate / 219

Text A What Makes Up Your Company Culture? / 219

Text B Examples of Corporate Culture / 220

226 Keys