- 高等教育出版社
- 9787040167856
- 1
- 248208
- 平装
- 16开
- 2005-06-20
- 130
- 113
- 文学
- 外国语言文学
本书是高等职业教育技能型紧缺人才培养培训工程系列教材之一。
本书在编写中认真贯彻了“学一点、会一点、用一点”以及英语语言能力与商务知识相结合的原则,在注重商务英语阅读能力训练的同时,强调对商务英语听、说能力的培养,以期培养高职高专学生在涉外商务交际活动中的实用技能。
本书共分10个单元,每个单元都由“读”、“写”、“说”和“听”4部分组成,内容涉及商务活动的多个方面。本书还配有多媒体助学课件,供学生自主学习时使用。
本书可作为高等职业院校、高等专科学校、成人高校、民办高校及本科院校举办的二级职业技术学院电子商务、国际贸易、市场营销及其他相关专业商务英语课程的教材,也可供五年制高职、中职学生使用,并可作为从事实际工作的社会人士的参考书。
Unit One Establishment of Business Relations
Pre-reading Task
Text
After-reading Tasks
Extended Activities
Unit Two Offer and Acceptance
Pre-reading Task
Text
After-reading Tasks
Extended Activities
Unit Three Agency and Claim
Pre-reading Task
Text
After-reading Tasks
Extended Activities
Unit Four Marketing
Pre-reading Task
Text
After-reading Tasks
Extended Activities
Unit Five Money and Banking
Pre-reading Task
Text
After-reading Tasks
Extended Activities
Unit Six Negotiation
Pre-reading Task
Text
After-reading Tasks
Extended Activities
Unit Seven Insurance
Pre-reading Task
Text
After-reading Tasks
Extended Activities
Unit Eight Transport
Pre-reading Task
Text
After-reading Tasks
Extended Activities
Unit Nine Partnership and Cooperation
Pre-reading Task
Text
After-reading Tasks
Extended Activities
Unit Ten Stock Exchange
Pre-reading Task
Text
After-reading Tasks
Extended Activities
参考文献
