职业英语——工商管理类 / 高职高专十二五专业英语教学改革规划教材
￥23.00定价
作者： 张静
出版时间：2011-04
出版社：机械工业出版社
- 机械工业出版社
- 9787111335078
- 84844
- 63156231-1
- 16开
- 2011-04
- 187
- 管理学
- 工商管理
- H319.4
- 通用
- 高职
内容简介
《职业英语--工商管理类》由张静主编，专门针对工商管理类专业的学生编写。全书共10个单元，每个单元又分为开篇重点内容提示、导入问题、课文与综合练习、阅读理解、写作、语法、轻松阅读等模块，在传授专业英语知识的同时注重开发和培养学生的英语应用能力，突出“实用为主，够用为度”的原则。
本书内容选材新颖，题材广泛，无论是课文还是练习，都注重选择最新的英语材料。课文篇幅短小、实用，生动活泼，努力使英语学习寓于趣味性、娱乐性之中，使得学生在课堂学习和课后自学都不会觉得枯燥乏味。
本书可作为高职高专院校工商管理类专业的专业英语课程教材，也可供从事管理等相关工作的从业人员参考使用。
本书内容选材新颖，题材广泛，无论是课文还是练习，都注重选择最新的英语材料。课文篇幅短小、实用，生动活泼，努力使英语学习寓于趣味性、娱乐性之中，使得学生在课堂学习和课后自学都不会觉得枯燥乏味。
本书可作为高职高专院校工商管理类专业的专业英语课程教材，也可供从事管理等相关工作的从业人员参考使用。
目录
前言
Unit 1
Passage: Vocational Education in Germany
Reading for Fun: Differences between British and American Universities
Writing : Letters of Introduction
Grammar: Sentence Patterns
Unit 2
Passage: Vocational Education in China
Reading for Fun: A Regulation for Vocational Students
Writing: Letters of Congratulation
Grammar: Nouns
Unit 3
Passage: Liaoning Jidian Polytechnic
Reading for Fun: The University of Michigan
Writing: Letters of Recommendation
Grammar: Adjectives and Adverbs
Unit 4
Passage: The Role of Advertising
Reading for Fun: Advertising in America
Writing: Thank-you Letters
Grammar : Numerals
Unit 5
Passage: Differences in Corporate Communication Styles
?Reading for Fun: When East Meets West
Writing: Letters of Complaint/Claim
Grammar: Modal Verbs
Unit 6
Passage: E-commerce
Reading for Fun: E-business Investments
Writing: Letters of Reservation
Grammar: Disjunctive Questions
Unit 7
Passage : B2B
Reading for Fun: The Growing of E-commerce
Writing : Letters of Confirmation
Grammar: Exclamations and Emphasized Structures
Unit 8
Passage : Multi-model Transport
Reading for Fun: The Multinational Corporation
Writing: Abstracts
Grammar: Object Clauses
Unit 9
Passage : Warehousing
Reading for Fun: Customers in the Digital World
Writing : Agendas
Grammar: Adverbial Clauses I
Unit 10
Passage: The Key to Success for Business
Reading for Fun : Howard Schultz : The Star of Starbucks
Writing : Certificates
Grammar: Adverbial Clauses II
Appendix Chinese Translations and Reference Keys
参考文献
Unit 1
Passage: Vocational Education in Germany
Reading for Fun: Differences between British and American Universities
Writing : Letters of Introduction
Grammar: Sentence Patterns
Unit 2
Passage: Vocational Education in China
Reading for Fun: A Regulation for Vocational Students
Writing: Letters of Congratulation
Grammar: Nouns
Unit 3
Passage: Liaoning Jidian Polytechnic
Reading for Fun: The University of Michigan
Writing: Letters of Recommendation
Grammar: Adjectives and Adverbs
Unit 4
Passage: The Role of Advertising
Reading for Fun: Advertising in America
Writing: Thank-you Letters
Grammar : Numerals
Unit 5
Passage: Differences in Corporate Communication Styles
?Reading for Fun: When East Meets West
Writing: Letters of Complaint/Claim
Grammar: Modal Verbs
Unit 6
Passage: E-commerce
Reading for Fun: E-business Investments
Writing: Letters of Reservation
Grammar: Disjunctive Questions
Unit 7
Passage : B2B
Reading for Fun: The Growing of E-commerce
Writing : Letters of Confirmation
Grammar: Exclamations and Emphasized Structures
Unit 8
Passage : Multi-model Transport
Reading for Fun: The Multinational Corporation
Writing: Abstracts
Grammar: Object Clauses
Unit 9
Passage : Warehousing
Reading for Fun: Customers in the Digital World
Writing : Agendas
Grammar: Adverbial Clauses I
Unit 10
Passage: The Key to Success for Business
Reading for Fun : Howard Schultz : The Star of Starbucks
Writing : Certificates
Grammar: Adverbial Clauses II
Appendix Chinese Translations and Reference Keys
参考文献
