Chapter 1 Communication: An Intercultural Perspective
  Ⅰ. Basics of Human Communication
   1. Needs and Purposes for Communication
   2. Definition of Communication
   3. The Scope and Classification of Communication
   4. The Process of Communication
   5. Characteristics of Communication
  Ⅱ. A Review of Intercultural Communication Study
   1. Intercultural Communication Study in the U.S.
   2. Intercultural Communication Study in China
   3. The Multidisciplinary Nature of Intercultural Communication Study
  Ⅲ. A Review of Intercultural Business Communication
   1. The Research of Intercultural Business Communication
   2. The Importance of Learning Intercultural Business Communication
   3. The Complexity in Learning Intercultural Business Communication
 Chapter 2 Understanding Cultures and Their Values
  Ⅰ. The Nature of Culture
   1. Definitions of Culture
   2. Ingredients of Culture
   3. Characteristics of Culture
  Ⅱ. The Basics of Cultural Values
   1. Definition of Value
   2. Values Form the Core of Culture
   3. Priorities of Cultural Values
  Ⅲ. Understanding Cultural Patterns
   1. Kluckhohn and Strodtbeck's Value Orientations
   2. Hofstede-Bond's Value Dimensions
   3. Trompenaars' Value Dimensions
   4. Schwartz's Value Inventory
   5. Hall's High- and Low-context Orientation
 Chapter 3 Comprehending Verbal Communication
  Ⅰ. The Relation Between Language and Culture
   1. The Influence of Culture on Language
   2. The Influence of Language on Culture
  Ⅱ. Cultural Impact on Language at Various Levels
   1. Meanings of Words
   2. Sociolinguistic Rules
   3. Analysis of Speech Acts
   4. Discourse Patterns
   5. Verbal Styles
 Chapter 4 Perceiving Nonverbal Communication
  Ⅰ. The Basics of Nonverbal Communication
   1. Defining Nonverbal Communication
   2. The Importance of Nonverbal Communication
   3. Functions of Nonverbal Communication
  Ⅱ. Cultural Impact on Nonverbal Communication
   1. Body Movement
   2. Eye Contact
   3. Touch
   4. Smell
   5. Paralanguage
   6. Spatial Language
   7. Temporal Language
 Chapter 5 Intercultural Business Writing
  Ⅰ. The Importance of Writing in Intercultural Business Communication
  Ⅱ. Cultural Consideration in Planning Business Messages
   1. Defining Purpose
   2. Analyzing Intercultural Audiences
   3. Selecting a Channel and Medium
  Ⅲ. ultural Consideration in Organizing Business Messages
   1. Organizing Routine, Good-news, and Goodwill Messages
   2. Organizing Bad-news Messages
   3. Organizing Persuasive Messages
   4. Organizing Reports
   5. Organizing Employment Messages
  Ⅲ Cultural Differences in Format and Layout of Business Letters
 Chapter 6 Intercultural Business Etiquette and Protocol
  Ⅰ The Importance of Appropriate Etiquette and Protocol
  Ⅱ Defining Business Etiquette and Protocol
  Ⅲ Cultural Differences in Business Etiquette and Protocol
   1. Initial Business Relationships
   2. Social Entertainment
   3. Gift-giving Etiquette
   4. Business Dress
   5. Business Scheduling
   6. The Use of Humor
 Chapter 7 Intercultural Business Negotiation
  Ⅰ. Defining Intercultural Negotiation
  Ⅱ. Intercultural Negotiation Variables
   1. Factors Influencing Business Negotiation
   2. Analysis of Intercultural Negotiation Variables
  Ⅲ. Intercultural Negotiation Models and Styles
   1. Intercultural Negotiation Models
   2. Intercultural Negotiation Styles
  Ⅳ. Intercultural Negotiation Strategies and Guidelines
   1. Intercultural Negotiation Strategies
   2. Intercultural Negotiation Guidelines
 Chapter 8 Intercultural Marketing Communication
  Ⅰ. A Cultural Approach to International Marketing
   1. Marketing: Borrowed Concepts and Practices
   2. Marketing as an Exchange and Communication Process
  Ⅱ. Cultural Influence on Selected Aspects of Marketing and Advertising
   1. Verbal Language
   2. Nonverbal language
   3. Rituals and Religions
   4. Values
  Ⅲ. Global Marketing and Advertising
   1. Controversial Issues of Global Marketing
   2. Thinking Globally and Acting Locally
   3. The Global Consumer
 Chapter 9 Intercultural Business Ethics
  Ⅰ. Law and Ethics of Intercultural Business Communication
   1. The Nature of Legal Environment of International Business
   2. Ethical Dilemmas in Intercultural Business Communication
  Ⅱ. Major Legal and Ethical Issues in Intercultural Business Communication
   1. Protection of Intellectual Property
   2. Dispute Settlement Through Legal Channels
   3. Labor-management Relations and Employment
   4. The Issue of Bribery and Corruption
  Ⅲ. Building Ethical Competence in Intercultural Business Communication
   1. Moral Philosophies or Relevance to Business Ethics
   2. Incorporating Ethics into International Business Decisions
   3. A Universal Set of Ethics
 Chapter 10 Organizational Culture and Intercultural Communication Training
  Ⅰ. The Foundations of Organizational Culture
   1. Defining Organizational Culture
   2. The Function of Organizational Culture
   3. Differences Between Organizational and National Cultures
   4. Types of Organizational Culture
  Ⅱ. The Role of Communication in Organizations
   1. The Structure of Communication in Organizations
   2. Intercultural Communication Needs in Organizations
  Ⅲ. Intercultural Communication Training in Organizations
   1. Content Areas of Intercultural Communication Training
   2. A Four-step Approach to Improving Intercultural Communication Competence
 Key to Exercises
 Bibliography