Unit 1 Advertisement
  Reading Ⅰ Advertising
  Reading Ⅱ The Mixed Blessing of Advertising Technology
   Special Use -ing and -ed Adjectives
  Extended Activities
   Function and Structure Persuasion
   Practical Reading Language of Advertising
   Basic Writing Sentence Writing(Ⅰ)
   Business World Outdoor Signs
 Unit 2 Business Communication
  Reading Ⅰ How to write Magnetic sales Letters
  Reading Ⅱ Using Audience Analysis to Adapt Your Message
   Special Use Direct and Indirect Speech(Ⅰ) Affirmative Sentences
  Extended Activities
   Function and Structure Expressions at the Post Offce
   Practical Reading Leaflet：Swift Service
   Basic Wrting Sentence writing（Ⅱ）
   Business World Suggestions for Business Communication
 Unit 3 Organizational Culture
  Reading Ⅰ The Organizational Culture and the Discourse Community
  Reading Ⅱ Honda of America
   Special Use Direct and lndirect Speech（Ⅱ）Commands，Requests and Exclamations
  Extended Activities
   Function and Structure Expressing Curiosity and Asking for Information
   Practical Reading Case Study：Are Two Managers Too Many?
   Basic Writing Paragraph Writing(I) Topic Sentence
   Business World Decision-making and Management Styles
 Unit 4 Family
  Reading Ⅰ Magic of a Full Moon
  Reading Ⅱ The“New Father"-No Real Role Reversal
   Special Use Direct and Indirect Speech(Ⅲ) Questions
  Extended Activities
   Function and Structure Explanation
   Practical Reading Ads for Houses and Flats
   Basic Writing Paragraph Writing(Ⅱ)Unity and Coherence
   Business Worid Costs of Home Ownership
 Unit 5 Sightseeing
  Reading Ⅰ Big Fun
  Reading Ⅱ Follow Summer Waterfalls
   Special Use Direct and Indirect Speech(Ⅳ) Review
  Extended Activities
   Function and Structure Expressions for Sightseeing
   Practical Reading Itinerary
   Basic Writing Paragraph Writing(Ⅲ)Paragraph Development
   Business World Travel Agency
 Unit 6 Public Relalions
  Reading Ⅰ Public Relations
  Reading Ⅱ A General Introduction to Public Relations
   Special Use Relative Clauses(Ⅰ)
  Extended Activities
   Function and Structure Expressions at a Hotel
   Practical Reading Hotel Brochure
   Basic Writing Telephone Messages
   Business World Programmes and People
 Unit 7 Modern Office
  Reading Ⅰ The Modern Office
  Reading Ⅱ Rule Number One：Clear That Desk
   Special Use：Relative Clauses(Ⅱ)
  Extended Activities
   Function and Structure Receiving Guests
   Practical Reading Processes in an Automated Office
   Basic Writing Memos
   Business Worid The Office Worker as Facilitator
 Unit 8 Production
  Reading Ⅰ New Process Designs
  Reading Ⅱ The Two Basic Methods of Production
   Special Use Preposition(Ⅰ) Referring to Time
  Extended Activities
   Function and Structure Describing Products
   Prnctical Reading Production Activities
   Basic Writing Fax
   Business World Product-mix and Product-1ine Decisions
 Unit 9 Automobiles
  Reading Ⅰ Cars：On a Road to Nowhere
  Reading Ⅱ Merging Hand-made Craftsmanship with World-class Manufacturing
   Special Use Preposition(Ⅱ) Referring to Place
  Extended Activities
   Function and Structure Travel by Car
   Practical Reading Car Ads
   Basic Writing E-mails
   Business World Leading Brands of Automobiles
 Unit 10 Insurance
  Reading Ⅰ Types of Insurance
  Reading Ⅱ Basic Insurance Concepts
   Special Use Preposition(Ⅲ) Other Uses
  Extended Activities
   Function and Structure Conversational Strategies (Ⅰ)
   Practical Reading lnsurance Form
   Basic Writing Notices
   Business World Main Principles of Insurance
 Unit 11 Promotional Mix
  Reading Ⅰ Factors That Affect the Promotional Mix
  Reading Ⅱ Developing a Marketing Mix
   Special Use Adjectives and Prepositions
  Extended Activities
   Function and Structure Conversational Strategies(Ⅱ)
   Practical Reading Product Life Cycle
   Basic Writing Agenda
   Business World Two Kinds of Marketing
 Unit 12 Environment Preservation
  Reading Ⅰ Preserving Our Planet
  Reading Ⅱ Business and the Environment
   Special Use Nouns and Prepositions
  Extended Activities
   Function and Structure Conversational Strategies(Ⅲ)
   Practical Reading Resources Exploitation
   Basic Writing Minutes
   Business World Green Business Means a Golden Opportunity
 Appendix Ⅰ New Words
 Appendix Ⅱ Expressions
 Appendix Ⅲ Word Study