新编商务英语精读(第2册)(学生用书)
定价：￥36.00
作者： 张逸
出版社：高等教育出版社
- 高等教育出版社
- 9787040162424
- 1
- 16开
- 450
内容简介
《新编商务英语精读(1～6)》为“新编商务英语系列从书”之一。本书共10个单元，每单元由阅读Ⅰ(Reading Ⅰ)，阅读Ⅱ(Reading Ⅱ)以及扩展生练习(Extended Activities)组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本丛书适用于商务英语专业的学生。本书另配录音磁带。
目录
目录
Unit 1 Sports and Business
Reading Ⅰ Nike，from Small Beginnings to World Giant(Ⅰ)
Reading Ⅱ Nike，from Small Beginnings to World Giant(Ⅱ)
Extended Activities
Lexical Knowledge
Function and Structure：Complimenting
Practical Reading：Football and Basketball Catalogue
Additional Vocabulary
Business World：Brand Image
Humor Time
Unit 2 Ownership
Reading Ⅰ Types of Business Ownership
Reading Ⅱ Business in a Free Enterprise System
Extended Activities
Lexical Knowledge
Function and Structure：Asking or Offering Favors
Practical Reading：Company Relationship
Additional Vocabulary
Business World：Joint Venture
Humor Time
Unit 3 Fashion
Reading Ⅰ Fashion
Reading Ⅱ Very Smart Fashions
Extended Activities
Lexical Knowledge
Function and Structure：Expressing Concern，Consolation and Encouragement
Practical Reading：Bar Graphs
Additional Vocabulary
Business World：The Fashion Industry
Humor Time
Unit 4 Consumer Sadsfaetion
Reading Ⅰ Bargains
Reading Ⅱ Why People Buy?
Extended Activities
Lexical Knowledge
Function and Structure：Complaining
Practical Reading：Advertisement of Bargains
Additional Vocabulary
Business World：Consumer Satisfaction/Dissatisfaction
Humor Time
Unit 5 Education
Reading Ⅰ Managing Your Study Time
Reading Ⅱ Kissing the Books Goodbye
Extended Activities
Lexical Knowledge
Function and Structure：Talking about Personal Interests
Practical Reading：Notices
Additional Vocabulary
Business World：Vocational Education
Humor Time
Unit 6 Management
Reading Ⅰ Areas of Management
Reading Ⅱ The Structure of a Company
Extended Activities
Lexical Knowledge
Function and Structure：Making Appointments
Practical Reading：Company Organization
Additional Vocabulary
Business World：Levels of Management
Humor Time
Unit 7 Intenrview
Reading Ⅰ How to Shine at a Job Interview
Reading Ⅱ Types of Interview
Extended Activities
Lexical Knowledge
Function and Structure：Interviewing People
Practical Reading：Curriculum Vitae and Application Letters
Additional Vocabulary
Business World：How Do You Handle Trick Questions?
Humor Time
Unit 8 Trademark
Reading Ⅰ What Is a Trademark?
Reading Ⅱ Protecting a Trademark
Extended Activities
Lexical Knowledge
Function and Structure：Expressing Intention
Practical Reading：Case Study
Additional Vocabulary
Business World：Selecting Brand Names
Unit 9 Succeessful Businessmen
Reading Ⅰ Focus on Douglas Ivester，CEO of Coca—Cola
Reading Ⅱ Matsushita：The World’s Greatest Entrepreneur?
Extended Activities
Lexical Knowledge
Function and Structure：Agreeing and Disagreeing
Practical Reading：Case Study-Economic Status for Investment
Additional Vocabulary
Business World：Leadership Lessons for the 21 st Century
Humor Time
Unit 10 Successful Businesses
Reading Ⅰ Nokia：Voice from Finland
Reading Ⅱ Canon：Sixty Years of Progress
Extended Activities
Lexical Knowledge
Function and Structure：Asking for and Giving Opinions
Practical Reading：A Comparison of Two Businesses
Additional Vocabulary
Business World：Division of Economic Activities；Occupationel Structure
Humor Time
Appendix Ⅰ Expressions
Appendix Ⅱ Expressions
Appendix Ⅲ Word Study
Appendix Ⅳ Special Use
Unit 1 Sports and Business
Reading Ⅰ Nike，from Small Beginnings to World Giant(Ⅰ)
Reading Ⅱ Nike，from Small Beginnings to World Giant(Ⅱ)
Extended Activities
Lexical Knowledge
Function and Structure：Complimenting
Practical Reading：Football and Basketball Catalogue
Additional Vocabulary
Business World：Brand Image
Humor Time
Unit 2 Ownership
Reading Ⅰ Types of Business Ownership
Reading Ⅱ Business in a Free Enterprise System
Extended Activities
Lexical Knowledge
Function and Structure：Asking or Offering Favors
Practical Reading：Company Relationship
Additional Vocabulary
Business World：Joint Venture
Humor Time
Unit 3 Fashion
Reading Ⅰ Fashion
Reading Ⅱ Very Smart Fashions
Extended Activities
Lexical Knowledge
Function and Structure：Expressing Concern，Consolation and Encouragement
Practical Reading：Bar Graphs
Additional Vocabulary
Business World：The Fashion Industry
Humor Time
Unit 4 Consumer Sadsfaetion
Reading Ⅰ Bargains
Reading Ⅱ Why People Buy?
Extended Activities
Lexical Knowledge
Function and Structure：Complaining
Practical Reading：Advertisement of Bargains
Additional Vocabulary
Business World：Consumer Satisfaction/Dissatisfaction
Humor Time
Unit 5 Education
Reading Ⅰ Managing Your Study Time
Reading Ⅱ Kissing the Books Goodbye
Extended Activities
Lexical Knowledge
Function and Structure：Talking about Personal Interests
Practical Reading：Notices
Additional Vocabulary
Business World：Vocational Education
Humor Time
Unit 6 Management
Reading Ⅰ Areas of Management
Reading Ⅱ The Structure of a Company
Extended Activities
Lexical Knowledge
Function and Structure：Making Appointments
Practical Reading：Company Organization
Additional Vocabulary
Business World：Levels of Management
Humor Time
Unit 7 Intenrview
Reading Ⅰ How to Shine at a Job Interview
Reading Ⅱ Types of Interview
Extended Activities
Lexical Knowledge
Function and Structure：Interviewing People
Practical Reading：Curriculum Vitae and Application Letters
Additional Vocabulary
Business World：How Do You Handle Trick Questions?
Humor Time
Unit 8 Trademark
Reading Ⅰ What Is a Trademark?
Reading Ⅱ Protecting a Trademark
Extended Activities
Lexical Knowledge
Function and Structure：Expressing Intention
Practical Reading：Case Study
Additional Vocabulary
Business World：Selecting Brand Names
Unit 9 Succeessful Businessmen
Reading Ⅰ Focus on Douglas Ivester，CEO of Coca—Cola
Reading Ⅱ Matsushita：The World’s Greatest Entrepreneur?
Extended Activities
Lexical Knowledge
Function and Structure：Agreeing and Disagreeing
Practical Reading：Case Study-Economic Status for Investment
Additional Vocabulary
Business World：Leadership Lessons for the 21 st Century
Humor Time
Unit 10 Successful Businesses
Reading Ⅰ Nokia：Voice from Finland
Reading Ⅱ Canon：Sixty Years of Progress
Extended Activities
Lexical Knowledge
Function and Structure：Asking for and Giving Opinions
Practical Reading：A Comparison of Two Businesses
Additional Vocabulary
Business World：Division of Economic Activities；Occupationel Structure
Humor Time
Appendix Ⅰ Expressions
Appendix Ⅱ Expressions
Appendix Ⅲ Word Study
Appendix Ⅳ Special Use
Unit 1 Sports and Business
Reading Ⅰ Nike，from Small Beginnings to World Giant(Ⅰ)
Reading Ⅱ Nike，from Small Beginnings to World Giant(Ⅱ)
Extended Activities
Lexical Knowledge
Function and Structure：Complimenting
Practical Reading：Football and Basketball Catalogue
Additional Vocabulary
Business World：Brand Image
Humor Time
Unit 2 Ownership
Reading Ⅰ Types of Business Ownership
Reading Ⅱ Business in a Free Enterprise System
Extended Activities
Lexical Knowledge
Function and Structure：Asking or Offering Favors
Practical Reading：Company Relationship
Additional Vocabulary
Business World：Joint Venture
Humor Time
Unit 3 Fashion
Reading Ⅰ Fashion
Reading Ⅱ Very Smart Fashions
Extended Activities
Lexical Knowledge
Function and Structure：Expressing Concern，Consolation and Encouragement
Practical Reading：Bar Graphs
Additional Vocabulary
Business World：The Fashion Industry
Humor Time
Unit 4 Consumer Sadsfaetion
Reading Ⅰ Bargains
Reading Ⅱ Why People Buy?
Extended Activities
Lexical Knowledge
Function and Structure：Complaining
Practical Reading：Advertisement of Bargains
Additional Vocabulary
Business World：Consumer Satisfaction/Dissatisfaction
Humor Time
Unit 5 Education
Reading Ⅰ Managing Your Study Time
Reading Ⅱ Kissing the Books Goodbye
Extended Activities
Lexical Knowledge
Function and Structure：Talking about Personal Interests
Practical Reading：Notices
Additional Vocabulary
Business World：Vocational Education
Humor Time
Unit 6 Management
Reading Ⅰ Areas of Management
Reading Ⅱ The Structure of a Company
Extended Activities
Lexical Knowledge
Function and Structure：Making Appointments
Practical Reading：Company Organization
Additional Vocabulary
Business World：Levels of Management
Humor Time
Unit 7 Intenrview
Reading Ⅰ How to Shine at a Job Interview
Reading Ⅱ Types of Interview
Extended Activities
Lexical Knowledge
Function and Structure：Interviewing People
Practical Reading：Curriculum Vitae and Application Letters
Additional Vocabulary
Business World：How Do You Handle Trick Questions?
Humor Time
Unit 8 Trademark
Reading Ⅰ What Is a Trademark?
Reading Ⅱ Protecting a Trademark
Extended Activities
Lexical Knowledge
Function and Structure：Expressing Intention
Practical Reading：Case Study
Additional Vocabulary
Business World：Selecting Brand Names
Unit 9 Succeessful Businessmen
Reading Ⅰ Focus on Douglas Ivester，CEO of Coca—Cola
Reading Ⅱ Matsushita：The World’s Greatest Entrepreneur?
Extended Activities
Lexical Knowledge
Function and Structure：Agreeing and Disagreeing
Practical Reading：Case Study-Economic Status for Investment
Additional Vocabulary
Business World：Leadership Lessons for the 21 st Century
Humor Time
Unit 10 Successful Businesses
Reading Ⅰ Nokia：Voice from Finland
Reading Ⅱ Canon：Sixty Years of Progress
Extended Activities
Lexical Knowledge
Function and Structure：Asking for and Giving Opinions
Practical Reading：A Comparison of Two Businesses
Additional Vocabulary
Business World：Division of Economic Activities；Occupationel Structure
Humor Time
Appendix Ⅰ Expressions
Appendix Ⅱ Expressions
Appendix Ⅲ Word Study
Appendix Ⅳ Special Use
Unit 1 Sports and Business
Reading Ⅰ Nike，from Small Beginnings to World Giant(Ⅰ)
Reading Ⅱ Nike，from Small Beginnings to World Giant(Ⅱ)
Extended Activities
Lexical Knowledge
Function and Structure：Complimenting
Practical Reading：Football and Basketball Catalogue
Additional Vocabulary
Business World：Brand Image
Humor Time
Unit 2 Ownership
Reading Ⅰ Types of Business Ownership
Reading Ⅱ Business in a Free Enterprise System
Extended Activities
Lexical Knowledge
Function and Structure：Asking or Offering Favors
Practical Reading：Company Relationship
Additional Vocabulary
Business World：Joint Venture
Humor Time
Unit 3 Fashion
Reading Ⅰ Fashion
Reading Ⅱ Very Smart Fashions
Extended Activities
Lexical Knowledge
Function and Structure：Expressing Concern，Consolation and Encouragement
Practical Reading：Bar Graphs
Additional Vocabulary
Business World：The Fashion Industry
Humor Time
Unit 4 Consumer Sadsfaetion
Reading Ⅰ Bargains
Reading Ⅱ Why People Buy?
Extended Activities
Lexical Knowledge
Function and Structure：Complaining
Practical Reading：Advertisement of Bargains
Additional Vocabulary
Business World：Consumer Satisfaction/Dissatisfaction
Humor Time
Unit 5 Education
Reading Ⅰ Managing Your Study Time
Reading Ⅱ Kissing the Books Goodbye
Extended Activities
Lexical Knowledge
Function and Structure：Talking about Personal Interests
Practical Reading：Notices
Additional Vocabulary
Business World：Vocational Education
Humor Time
Unit 6 Management
Reading Ⅰ Areas of Management
Reading Ⅱ The Structure of a Company
Extended Activities
Lexical Knowledge
Function and Structure：Making Appointments
Practical Reading：Company Organization
Additional Vocabulary
Business World：Levels of Management
Humor Time
Unit 7 Intenrview
Reading Ⅰ How to Shine at a Job Interview
Reading Ⅱ Types of Interview
Extended Activities
Lexical Knowledge
Function and Structure：Interviewing People
Practical Reading：Curriculum Vitae and Application Letters
Additional Vocabulary
Business World：How Do You Handle Trick Questions?
Humor Time
Unit 8 Trademark
Reading Ⅰ What Is a Trademark?
Reading Ⅱ Protecting a Trademark
Extended Activities
Lexical Knowledge
Function and Structure：Expressing Intention
Practical Reading：Case Study
Additional Vocabulary
Business World：Selecting Brand Names
Unit 9 Succeessful Businessmen
Reading Ⅰ Focus on Douglas Ivester，CEO of Coca—Cola
Reading Ⅱ Matsushita：The World’s Greatest Entrepreneur?
Extended Activities
Lexical Knowledge
Function and Structure：Agreeing and Disagreeing
Practical Reading：Case Study-Economic Status for Investment
Additional Vocabulary
Business World：Leadership Lessons for the 21 st Century
Humor Time
Unit 10 Successful Businesses
Reading Ⅰ Nokia：Voice from Finland
Reading Ⅱ Canon：Sixty Years of Progress
Extended Activities
Lexical Knowledge
Function and Structure：Asking for and Giving Opinions
Practical Reading：A Comparison of Two Businesses
Additional Vocabulary
Business World：Division of Economic Activities；Occupationel Structure
Humor Time
Appendix Ⅰ Expressions
Appendix Ⅱ Expressions
Appendix Ⅲ Word Study
Appendix Ⅳ Special Use
