新编商务英语精读(第1册)(学生用书)
定价：￥36.00
作者： 张 逸
出版社：高等教育出版社
- 高等教育出版社
- 9787040158564
- 1
- 16开
- 420
内容简介
《新编商务英语精读（1～6）》为“新编商务英语系列丛书”之一。本书共10个单元，每单元由阅读Ⅰ（Reading Ⅰ），阅读Ⅱ（Reading Ⅱ）以及扩展性练习（Extended Activities）组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本丛书适用于商务英语专业的学生。本书另配录音磁带。
目录
目录
Unit 1 Essentials of Business
Reading Ⅰ The Nature of Business
Reading Ⅱ Trading
Extended Activities
Phonetic Drills ： Front Vowels （前元音）
Function and Structure： Meeting People
Practical ReadingTimetable
Additional Vocabulary
Business World Fortune Global Forum
Humor Time
Unit 2 Marketing
Reading I Marketing and Promotion
Reading H Markets, Demand and Supply
Extended Activities
Phonetic Drills： Central Vowels （中位元音）
Function and Structure：Introducing People
Practical Reading： Price List
Additional Vocabulary
Business World： The Marketing Mix（营销策略）
Humor Time
Unit 3 Career
Reading Ⅰ The Modern ServantNanny
Reading Ⅱ The Gardener
Extended Activities
Phonetic DrillsBack Vowels （后位元音）
Function and Structure：Expressing and Responding to Thanks
Practical Reading： Business Cards
Additional Vocabulary
Business World ： What Does an Employer Do?
Humor Time
Unit 4 Jobs and Occupations
Reading Ⅰ Personal Progress and Job-hopping
Reading Ⅱ Branson's New Route to More Jobs
Extended Activities
Phonetic Drills： Closing Diphthongs （合口双元音）
Function and Structure： Describe One's Occupation
Practical Reading： Job Advertisement
Additional Vocabulary
Business World： The Most Promising Jobs in the 21st Century
Humor Time
Unit 5 Eating Habits
Reading Ⅰ Changing Life-style and New Eating Habits
Reading Ⅱ British Food
Extended Activities
Phonetic DrillsCentering Diphthongs （集中双元音）
Function and Structure： Ordering a Meal
Practical Reading ： Menu
Additional Vocabulary
Business World： Business Meals
Humor Time
Unit 6 Jewelry
Reading Ⅰ Diamond-cutter Ephraim Reading ⅡDiamonds
Extended Activities
Phonetic Drills：Consonants（辅音） Plosives（爆破音）
Function and Structure ： Apologizing
Practical Reading： A Catalogue of Rings
Additional Vocabulary
Business World ： Source of Gems
Humor Time
Unit 7 Body Language
Reading Ⅰ Body Language： Ownership Gestures
Reading Ⅱ Gesture
Extended Activities
Phonetic Drills： Consonants （辅音） — Fricatives （摩擦音）and Affricatives （破擦音）
Function and Structure： Making Invitations
Practical Reading： Program Schedule
Additional Vocabulary
Business World： Important Cultural Issues （Ⅰ）
Humor Time
Unit 8 Manners
Reading Ⅰ A World Guide to Good Manners
Reading Ⅱ Good Manners, Good Business
Extended Activities
Phonetic Drills： ConsonantsNasals （鼻辅音）
Function and Structure： Asking for. Giving, and Refusing to Give Permission
Practical Reading Comparing Different Cultures
Additional Vocabulary
Business World Important Cultural Issues （Ⅱ）
Humor Time
Unit 9 Telephone Calls
Reading Ⅰ Miss Manners Wrings the Bell
Reading Ⅱ Telephones
Extended Activities
Phonetic Drills：Consonants Laterals （舌侧音） and Frictionless Continuant（非摩擦持续音） /r/
Function and Structure Making Telephone Calls
Practical Reading： Yellow Pages
Additional Vocabulary
Business World： Twelve Telephone Tips
Humor Time
Unit 10 Air Travel
Reading Ⅰ Getting to the Airport
Reading Ⅱ Reservations
Extended Activities
Phonetic Drills： Semi-vowels （半元音）
Function and Structure： Booking Flight Tickets
Practical Reading： Flight Schedule
Additional Vocabulary
Business World： Major International Airlines
Humor Time
Appendix Ⅰ Mew Words
Appendix Ⅱ Expressions
Appendix Ⅲ Word Study
Appendix Ⅳ Special Use
Unit 1 Essentials of Business
Reading Ⅰ The Nature of Business
Reading Ⅱ Trading
Extended Activities
Phonetic Drills ： Front Vowels （前元音）
Function and Structure： Meeting People
Practical ReadingTimetable
Additional Vocabulary
Business World Fortune Global Forum
Humor Time
Unit 2 Marketing
Reading I Marketing and Promotion
Reading H Markets, Demand and Supply
Extended Activities
Phonetic Drills： Central Vowels （中位元音）
Function and Structure：Introducing People
Practical Reading： Price List
Additional Vocabulary
Business World： The Marketing Mix（营销策略）
Humor Time
Unit 3 Career
Reading Ⅰ The Modern ServantNanny
Reading Ⅱ The Gardener
Extended Activities
Phonetic DrillsBack Vowels （后位元音）
Function and Structure：Expressing and Responding to Thanks
Practical Reading： Business Cards
Additional Vocabulary
Business World ： What Does an Employer Do?
Humor Time
Unit 4 Jobs and Occupations
Reading Ⅰ Personal Progress and Job-hopping
Reading Ⅱ Branson's New Route to More Jobs
Extended Activities
Phonetic Drills： Closing Diphthongs （合口双元音）
Function and Structure： Describe One's Occupation
Practical Reading： Job Advertisement
Additional Vocabulary
Business World： The Most Promising Jobs in the 21st Century
Humor Time
Unit 5 Eating Habits
Reading Ⅰ Changing Life-style and New Eating Habits
Reading Ⅱ British Food
Extended Activities
Phonetic DrillsCentering Diphthongs （集中双元音）
Function and Structure： Ordering a Meal
Practical Reading ： Menu
Additional Vocabulary
Business World： Business Meals
Humor Time
Unit 6 Jewelry
Reading Ⅰ Diamond-cutter Ephraim Reading ⅡDiamonds
Extended Activities
Phonetic Drills：Consonants（辅音） Plosives（爆破音）
Function and Structure ： Apologizing
Practical Reading： A Catalogue of Rings
Additional Vocabulary
Business World ： Source of Gems
Humor Time
Unit 7 Body Language
Reading Ⅰ Body Language： Ownership Gestures
Reading Ⅱ Gesture
Extended Activities
Phonetic Drills： Consonants （辅音） — Fricatives （摩擦音）and Affricatives （破擦音）
Function and Structure： Making Invitations
Practical Reading： Program Schedule
Additional Vocabulary
Business World： Important Cultural Issues （Ⅰ）
Humor Time
Unit 8 Manners
Reading Ⅰ A World Guide to Good Manners
Reading Ⅱ Good Manners, Good Business
Extended Activities
Phonetic Drills： ConsonantsNasals （鼻辅音）
Function and Structure： Asking for. Giving, and Refusing to Give Permission
Practical Reading Comparing Different Cultures
Additional Vocabulary
Business World Important Cultural Issues （Ⅱ）
Humor Time
Unit 9 Telephone Calls
Reading Ⅰ Miss Manners Wrings the Bell
Reading Ⅱ Telephones
Extended Activities
Phonetic Drills：Consonants Laterals （舌侧音） and Frictionless Continuant（非摩擦持续音） /r/
Function and Structure Making Telephone Calls
Practical Reading： Yellow Pages
Additional Vocabulary
Business World： Twelve Telephone Tips
Humor Time
Unit 10 Air Travel
Reading Ⅰ Getting to the Airport
Reading Ⅱ Reservations
Extended Activities
Phonetic Drills： Semi-vowels （半元音）
Function and Structure： Booking Flight Tickets
Practical Reading： Flight Schedule
Additional Vocabulary
Business World： Major International Airlines
Humor Time
Appendix Ⅰ Mew Words
Appendix Ⅱ Expressions
Appendix Ⅲ Word Study
Appendix Ⅳ Special Use
Unit 1 Essentials of Business
Reading Ⅰ The Nature of Business
Reading Ⅱ Trading
Extended Activities
Phonetic Drills ： Front Vowels （前元音）
Function and Structure： Meeting People
Practical ReadingTimetable
Additional Vocabulary
Business World Fortune Global Forum
Humor Time
Unit 2 Marketing
Reading I Marketing and Promotion
Reading H Markets, Demand and Supply
Extended Activities
Phonetic Drills： Central Vowels （中位元音）
Function and Structure：Introducing People
Practical Reading： Price List
Additional Vocabulary
Business World： The Marketing Mix（营销策略）
Humor Time
Unit 3 Career
Reading Ⅰ The Modern ServantNanny
Reading Ⅱ The Gardener
Extended Activities
Phonetic DrillsBack Vowels （后位元音）
Function and Structure：Expressing and Responding to Thanks
Practical Reading： Business Cards
Additional Vocabulary
Business World ： What Does an Employer Do?
Humor Time
Unit 4 Jobs and Occupations
Reading Ⅰ Personal Progress and Job-hopping
Reading Ⅱ Branson's New Route to More Jobs
Extended Activities
Phonetic Drills： Closing Diphthongs （合口双元音）
Function and Structure： Describe One's Occupation
Practical Reading： Job Advertisement
Additional Vocabulary
Business World： The Most Promising Jobs in the 21st Century
Humor Time
Unit 5 Eating Habits
Reading Ⅰ Changing Life-style and New Eating Habits
Reading Ⅱ British Food
Extended Activities
Phonetic DrillsCentering Diphthongs （集中双元音）
Function and Structure： Ordering a Meal
Practical Reading ： Menu
Additional Vocabulary
Business World： Business Meals
Humor Time
Unit 6 Jewelry
Reading Ⅰ Diamond-cutter Ephraim Reading ⅡDiamonds
Extended Activities
Phonetic Drills：Consonants（辅音） Plosives（爆破音）
Function and Structure ： Apologizing
Practical Reading： A Catalogue of Rings
Additional Vocabulary
Business World ： Source of Gems
Humor Time
Unit 7 Body Language
Reading Ⅰ Body Language： Ownership Gestures
Reading Ⅱ Gesture
Extended Activities
Phonetic Drills： Consonants （辅音） — Fricatives （摩擦音）and Affricatives （破擦音）
Function and Structure： Making Invitations
Practical Reading： Program Schedule
Additional Vocabulary
Business World： Important Cultural Issues （Ⅰ）
Humor Time
Unit 8 Manners
Reading Ⅰ A World Guide to Good Manners
Reading Ⅱ Good Manners, Good Business
Extended Activities
Phonetic Drills： ConsonantsNasals （鼻辅音）
Function and Structure： Asking for. Giving, and Refusing to Give Permission
Practical Reading Comparing Different Cultures
Additional Vocabulary
Business World Important Cultural Issues （Ⅱ）
Humor Time
Unit 9 Telephone Calls
Reading Ⅰ Miss Manners Wrings the Bell
Reading Ⅱ Telephones
Extended Activities
Phonetic Drills：Consonants Laterals （舌侧音） and Frictionless Continuant（非摩擦持续音） /r/
Function and Structure Making Telephone Calls
Practical Reading： Yellow Pages
Additional Vocabulary
Business World： Twelve Telephone Tips
Humor Time
Unit 10 Air Travel
Reading Ⅰ Getting to the Airport
Reading Ⅱ Reservations
Extended Activities
Phonetic Drills： Semi-vowels （半元音）
Function and Structure： Booking Flight Tickets
Practical Reading： Flight Schedule
Additional Vocabulary
Business World： Major International Airlines
Humor Time
Appendix Ⅰ Mew Words
Appendix Ⅱ Expressions
Appendix Ⅲ Word Study
Appendix Ⅳ Special Use
Unit 1 Essentials of Business
Reading Ⅰ The Nature of Business
Reading Ⅱ Trading
Extended Activities
Phonetic Drills ： Front Vowels （前元音）
Function and Structure： Meeting People
Practical ReadingTimetable
Additional Vocabulary
Business World Fortune Global Forum
Humor Time
Unit 2 Marketing
Reading I Marketing and Promotion
Reading H Markets, Demand and Supply
Extended Activities
Phonetic Drills： Central Vowels （中位元音）
Function and Structure：Introducing People
Practical Reading： Price List
Additional Vocabulary
Business World： The Marketing Mix（营销策略）
Humor Time
Unit 3 Career
Reading Ⅰ The Modern ServantNanny
Reading Ⅱ The Gardener
Extended Activities
Phonetic DrillsBack Vowels （后位元音）
Function and Structure：Expressing and Responding to Thanks
Practical Reading： Business Cards
Additional Vocabulary
Business World ： What Does an Employer Do?
Humor Time
Unit 4 Jobs and Occupations
Reading Ⅰ Personal Progress and Job-hopping
Reading Ⅱ Branson's New Route to More Jobs
Extended Activities
Phonetic Drills： Closing Diphthongs （合口双元音）
Function and Structure： Describe One's Occupation
Practical Reading： Job Advertisement
Additional Vocabulary
Business World： The Most Promising Jobs in the 21st Century
Humor Time
Unit 5 Eating Habits
Reading Ⅰ Changing Life-style and New Eating Habits
Reading Ⅱ British Food
Extended Activities
Phonetic DrillsCentering Diphthongs （集中双元音）
Function and Structure： Ordering a Meal
Practical Reading ： Menu
Additional Vocabulary
Business World： Business Meals
Humor Time
Unit 6 Jewelry
Reading Ⅰ Diamond-cutter Ephraim Reading ⅡDiamonds
Extended Activities
Phonetic Drills：Consonants（辅音） Plosives（爆破音）
Function and Structure ： Apologizing
Practical Reading： A Catalogue of Rings
Additional Vocabulary
Business World ： Source of Gems
Humor Time
Unit 7 Body Language
Reading Ⅰ Body Language： Ownership Gestures
Reading Ⅱ Gesture
Extended Activities
Phonetic Drills： Consonants （辅音） — Fricatives （摩擦音）and Affricatives （破擦音）
Function and Structure： Making Invitations
Practical Reading： Program Schedule
Additional Vocabulary
Business World： Important Cultural Issues （Ⅰ）
Humor Time
Unit 8 Manners
Reading Ⅰ A World Guide to Good Manners
Reading Ⅱ Good Manners, Good Business
Extended Activities
Phonetic Drills： ConsonantsNasals （鼻辅音）
Function and Structure： Asking for. Giving, and Refusing to Give Permission
Practical Reading Comparing Different Cultures
Additional Vocabulary
Business World Important Cultural Issues （Ⅱ）
Humor Time
Unit 9 Telephone Calls
Reading Ⅰ Miss Manners Wrings the Bell
Reading Ⅱ Telephones
Extended Activities
Phonetic Drills：Consonants Laterals （舌侧音） and Frictionless Continuant（非摩擦持续音） /r/
Function and Structure Making Telephone Calls
Practical Reading： Yellow Pages
Additional Vocabulary
Business World： Twelve Telephone Tips
Humor Time
Unit 10 Air Travel
Reading Ⅰ Getting to the Airport
Reading Ⅱ Reservations
Extended Activities
Phonetic Drills： Semi-vowels （半元音）
Function and Structure： Booking Flight Tickets
Practical Reading： Flight Schedule
Additional Vocabulary
Business World： Major International Airlines
Humor Time
Appendix Ⅰ Mew Words
Appendix Ⅱ Expressions
Appendix Ⅲ Word Study
Appendix Ⅳ Special Use
