Front Matter
 Vietnam
  Introduction
  Key Facts
 Chapter 01 LAND & PEOPLE
  Geography
  A Brief History
  The Political System
  The Ethnic Mix
  The Role of Returnees
  Vietnam in the World
 Chapter 02 VALUES & ATTITUDES
  The Role of Confucianism
  Western Influences
  National Identity
  The Changing Family Role
  The Changing Role of Women
  Regional Differences
  Attitudes Toward Foreigners
  Maintaining Harmony
  Attitudes Toward Education
 Chapter 03 RELIGION, FESTIVALS, & RITUALS
  A Religious Kaleidoscope
  Traditional Festivals and National Holidays
  Birthdays, Weddings, and Funerals
 Chapter 04 THE VIETNAMESE AT HOME
  Daily Life
  Who Spends What
  Housing
  The Education System
  Military Service
  Visiting a Vietnamese Home
 Chapter 05 FOOD & DRINK
  Foreign Infl uences
  Eating Out
  Traditional Habits
  Banquets and Entertaining
  Dining Etiquette
  Chopstick Skills and Etiquette
 Chapter 06 TIME OUT
  Vietnamese Culture
  Shopping
  Places to Visit
 Chapter 07 TRAVEL, HEALTH, & SAFETY
  Getting Around
  Where to Stay
  Health
  Safety and Security
 Chapter 08 BUSINESS BRIEFING
  Vietnam’s New-Look Economy
  Making Investment Easier
  Doing Business
  Setting Up the Meeting
  At the Meeting
  The Decision-Making Process
  Contracts and Fulfi llment
  Trade Unions
 Chapter 09 COMMUNICATING
  Language
  Face-to-Face Communication
  Body Language
  The Media
  Mail and Telecommunications
  Conclusion
 Appendices
  Places
  People
 Exercises