商务交际（含MP3光盘1张）
￥22.90定价
作者： 总主编：徐小贞，主编：吴芳，朱立立
出版时间：2007-07
出版社：外语教学与研究出版社
- 外语教学与研究出版社
- 9787560066233
- 238280
- 2007-07
- 文学
- 外国语言文学
作者简介
内容简介
《商务交际》为商务类实践教材，适合于“商务交际”、“商务文秘”等课程使用。本书分八个单元分别讲述了商务交际的各个环节：交际、电话、演讲、会展、谈判、求职、客户交际和身体语言交际。适合于高职高专学生，其后也为教师提供了很好的参考资料。
目录
Unit1 Reception
Learning Objectives
Snapshot
A. Making Reservations
B. Making Introductions
C. Starting and Encouraging Small Talks
D. Inviting
E. Entertaining Visitors
Assessment
Unit 2 Telephone Calls
Learning 0bjectives
Snapshot
A. Preparation for a Call
B. The Beginning of a Call
C. The Middle of a Call
D. The End ofa Call
E. Leaving and Taking Messages
Assessment
Unit 3 Meetings
Learning Objectives
Snapshot
A. Preparing for a Meeting
B. Opening a Meeting
C. During a Meeting
D. Ending a Meeting
Assessment
Unit 4 Orai Presentation
Learning Objectives
Snapshot
A. Preparation
B。Introduction of the Presentation
C. Body of the Presentation
D. End of the Presentation
E. Using Visual Aids
Assessment
Unit 5 Neaotiations
Learning Objectives
Snapshot
A. Preparing for Negotiations
B. Opening a Negotiation
C. Managing Conflict
D. Bargaining and Making Concessions
E. Closing a Negotiation
Assessment
Unit 6 Complaints
Learning Objectives
Snapshot
A. Preparing for Making a Complaint
B. Making a Complaint
C. Receiving a Complaint
D. Solving a Complaint
Assessment
Unit 7 Employment Communication
Learning Objectives
Snapshot
A. Analyzing Yourself
B. Analyzing Job Advertisements
C. Interviews
Assessment
Unit8 NonverbaI Communication
Learning Objectives
Snapshot
A. Facial Expressions
B. Gestures
C. Postures
D. Space
E. Voice Quality
Assessment
Appendix Ⅰ
Appendix Ⅱ
Appendix Ⅲ
Appendix Ⅳ
Learning Objectives
Snapshot
A. Making Reservations
B. Making Introductions
C. Starting and Encouraging Small Talks
D. Inviting
E. Entertaining Visitors
Assessment
Unit 2 Telephone Calls
Learning 0bjectives
Snapshot
A. Preparation for a Call
B. The Beginning of a Call
C. The Middle of a Call
D. The End ofa Call
E. Leaving and Taking Messages
Assessment
Unit 3 Meetings
Learning Objectives
Snapshot
A. Preparing for a Meeting
B. Opening a Meeting
C. During a Meeting
D. Ending a Meeting
Assessment
Unit 4 Orai Presentation
Learning Objectives
Snapshot
A. Preparation
B。Introduction of the Presentation
C. Body of the Presentation
D. End of the Presentation
E. Using Visual Aids
Assessment
Unit 5 Neaotiations
Learning Objectives
Snapshot
A. Preparing for Negotiations
B. Opening a Negotiation
C. Managing Conflict
D. Bargaining and Making Concessions
E. Closing a Negotiation
Assessment
Unit 6 Complaints
Learning Objectives
Snapshot
A. Preparing for Making a Complaint
B. Making a Complaint
C. Receiving a Complaint
D. Solving a Complaint
Assessment
Unit 7 Employment Communication
Learning Objectives
Snapshot
A. Analyzing Yourself
B. Analyzing Job Advertisements
C. Interviews
Assessment
Unit8 NonverbaI Communication
Learning Objectives
Snapshot
A. Facial Expressions
B. Gestures
C. Postures
D. Space
E. Voice Quality
Assessment
Appendix Ⅰ
Appendix Ⅱ
Appendix Ⅲ
Appendix Ⅳ
