UNIT ONE Text The Introduction of Economics Further Reading People Respond to IncentivesUNIT TWO Text Thinking Like an Economist Further Reading Why Economists DisagreeUNIT THREE Text What Is a Market? Further Reading Market Price in Competitive and Non-competitive MarketUNIT FOUR Text Speculators and Markets Further Reading Speculators and MarketsUNIT FIVE Text The Development of China s Service Sector Further Reading Problems in China s Service SectorUNIT SIX Text The Management Functions Further Reading ControllingUNIT SEVEN Text Marketing: General Mills Introduces a New Product Further Reading Consumer PreferencesUNIT EIGHT Text Why Business Smarts Are Investing Smarts Further Reading Investments That Pay Today — and TomorrowUNIT NINE Text Making More Money at Work — CNN s Gerri Willis Offers Five Tips on How to Fatten Your Paycheck Further Reading Your Portfolio: 4 Moves for 2006—Don't Guess Whether the Big Risk Is Inflation or Recession. Be Ready for BothUNIT TEN Text The Value of Information Further Reading The Value of Information in the Dairy IndustryUNIT ELEVEN Text Information and Consultation Further Reading More Emphasis on ProcessUNIT TWELVE Text Employee Relations: Motivation and Morale Further Reading Needs of WorkersUNIT THIRTEEN Text The World after Textile Quotas Further Reading U.S. Officials Hail Textile Agreement with ChinaUNIT FOURTEEN Text Evolution of the Payments System Further Reading Money in the U.S. EconomyUNIT FIFTEEN Text What Is the Dow Jones Industrial Average， Anyway? Further Reading Equity Securities: Common Stock