电子商务英语(第2版) / 21世纪高等职业教育信息技术类规划教材
¥29.00定价
作者: 张云主编
出版时间:2010-10
出版社:人民邮电出版社
- 人民邮电出版社
- 9787115227881
- 232494
- 69195861-5
- 2010-10
- 431
- 电子商务
- 高职
内容简介
本书在编写的过程中突出强调读者对于专业文献的各方面的应用能力,安排时文阅读技巧、时文翻译技巧、商务电邮写作和工作场景用语等内容。
本书分10个单元,共20篇课文和10篇阅读材料,内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面,力求在向读者提供丰富的电子商务英语词汇及阅读资料的同时,向读者介绍目前电子商务运营的各个环节、内容以及未来的发展动向。
本书可作为高职高专院校电子商务、物流专业和金融管理等专业的教材,也可作为从事电子商务人员及其他自学者的学习用书。
本书分10个单元,共20篇课文和10篇阅读材料,内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面,力求在向读者提供丰富的电子商务英语词汇及阅读资料的同时,向读者介绍目前电子商务运营的各个环节、内容以及未来的发展动向。
本书可作为高职高专院校电子商务、物流专业和金融管理等专业的教材,也可作为从事电子商务人员及其他自学者的学习用书。
目录
Unit One Electronic Commerce Summary Text A Electronic Commerce(EC) Theory Text B Technological Platform of E-commerce Skills of Understanding找出主题句,确定中心思想 Skills of Translation根据上下文/逻辑关系确定词义 Skills of Business E-mail Writing回复工作邀请信 Skills of Oral Language in Working Condition第一天上班报到 Self-study Projecting the Economic Impact of the Internet Unit Two Trading Modes of E-commerce Text A Understanding B2C E-commerce Text B What is B2B? Skills of Understanding寻找重要事实和论据 Skills of Translation词类转换译法 Skills of Business E-mail Writing求助信 Skills of Oral Language in Working Condition同事之间 Self-study Know Something About B2C E-commerce Unit Three Security Technologies of E-commerce(Part One) Text A Secure Electronic Transaction Text B Security Techniques Skills of Understanding猜测词义 Skills of Translation词的增减 Skills of Business E-mail Writing邀请信 Skills of Oral Language in Working Condition愉快地工作 Self-study Internet and EB Security Unit Four Security Technologies of E-commerce(Part Two) Text A Firewall Text B Computing System Security Measures Skills of Understanding推理和判断 Skills of Translation正反译与反正译 Skills of Business E-mail Writing电话记录 Skills of Oral Language in Working Condition工作中的解决之道 Self-study Achieving Electronic Privacy Unit Five Payment of E-commerce on Net(Part One) Text A Electronic Systems of Payments Text B Electronic Payment & Taxation Skills of Understanding确定作者的观点和态度 Skills of Translation分译与合译 Skills of Business E-mail Writing给顾客写邮件 Skills of Oral Language in Working Condition顾客就是上帝 Self-study Why isn't E-cash a common currency? Unit Six Payment of E-commerce on Net(Part Two) Text A The SET Protocol Text B E-money Skills of Understanding阅读理解考查的重点 Skills of Translation被动句型的翻译 Skills of Business E-mail Writing用邮件进行预订 Skills of Oral Language in Working Condition预订 Self-study Some Issues About E-commerce Payments Unit Seven Logistics Management of E-commerce Text A Logistics in Electronic Commerce Text B Green Logistics Skills of Understanding提高阅读理解的几个注意点 Skills of Translation定语从句的翻译 Skills of Business E-mail Writing用邮件发起邀约 Skills of Oral Language in Working Condition Get It Running顺利运行 Self-study Logistics automation Unit Eight Implementation of the E-commerce System Text A The ABCs of ERP Text B What is CRM? Skills of Understanding英语阅读技巧(著名新东方英语培训中心) Skills of Translation倍数的译法 Skills of Business E-mail Writing用邮件邀约共进晚餐 Skills of Oral Language in Working Condition At A Restaurant餐宴用语 Self-study Evaluating the Performances of E-commerce Systems Unit Nine Network Marketing Text A Web Marketing Strategies Text B Overview of Electronic Marketing Structure Skills of Understanding阅读理解题型介绍 Skills of Translation长句的翻译 Skills of Business E-mail Writing顾客意见反馈信 Skills of Oral Language in Working Condition下班之后 Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) Unit Ten Industry Applications of E-commerce Text A The Impact of EC on the Travel Industry Text B Advertising of E-commerce Skills of Understanding影响阅读速度的几个障碍点 Skills of Translation常见的计算机英语及缩写 Skills of Business E-mail Writing书写简单的通知 Skills of Oral Language in Working Condition技术会议 Self-study Electronic Publishing: Assessing Opportunities and Risks 附录1 译文 附录2 总词汇表 附录3 常用电子商务词汇表 附录4 屏幕英语 附录5 考试样卷 附录6 电子商务网站集锦 Bibliography