外贸函电与单证实训教程 / 财经大类专业核心课应用技术型系列教材
￥28.00定价
作者： 李奕华
出版时间：2015-07
出版社：北京师范大学出版社
- 北京师范大学出版社
- 9787566409379
- 45389
- 2015-07
- H315
内容简介
李奕华主编的《外贸函电与单证实训教程(财经大类专业核心课应用技术型系列教材)》由外贸函电实训、外贸单证实训和综合模拟实训三部分组成，按外贸实务发展的顺序排列。第一部分为外贸函电实训，包括八章：信函的格式、建立贸易关系、询价、报盘、还盘、成交、支付、装运、保险、投诉、索赔。第二部分为外贸单证实训，包括八章：商业发票、汇票、信用证、提单、保单、装箱单、原产地证明和其他单证。第三部分是外贸业务综合实训，包括两章：用电子邮件形式模拟商务谈判全过程和在网络上与真实的外商进行沟通。这些内容涵盖了外贸业务流程的方方面面，内容详尽，语言简练，通俗易懂。每章包含简介、范例、实践技巧、常用语句及实训操作五个部分，让学生较全面、系统地学习和应用外贸函电和外贸单证各流程的理论和实践。
本教材适合作为应用型高等院校商务英语、国际贸易市场营销等专业的实训教材，也可供高等职业学校的相关专业使用，亦可供外贸从业人员的参考学习之用。
本教材适合作为应用型高等院校商务英语、国际贸易市场营销等专业的实训教材，也可供高等职业学校的相关专业使用，亦可供外贸从业人员的参考学习之用。
目录
Part Ⅰ Business Correspondence
Chapter 1 Layout of Business Letters
roduction
e Ways of Writing Business Letters
e Format of Business Letters
Chapter 2 Establishment of Business Relations
roduction
mples
iting Techniques
pplement
Practice
Chapter 3 Enquiry, Offer and Counter-offer
roduction
mples
iting Techniques
pplement
Practice
Chapter 4 Conclusion of Business
roduction
mples
iting Techniques
pplement
Practice
Chapter 5 Terms of Payment
roduction
mples
iting Techniques
pplement
Practice
Chapter 6 Shipment
roduction
mples
iting Techniques
pplement
Practice
Chapter 7 Insurance
roduction
mples
iting Techniques
pplement
Practice
Chapter 8 Complaints and Claims
roduction
mples
iting Techniques
pplement
Practice
Part Ⅱ Business Documents
Chapter 9 Commercial Invoice
roduction
mples
posing Details
pplement
Practice
Chapter 10 Bill of Exchange
roduction
mples
posing Details
Practice
Chapter 11 Letter of Credit
roduction
mples
posing Details
pplement
Practice
Chapter 12 Bill of Lading
roduction
mples
posing Details
Practice
Chapter 13 Insurance Policy
roduction
mples
posing Details
Practice
Chapter 14 Packing List
roduction
mples
posing Details
Practice
Chapter 15 Certificate of Origin
roduction
mples
posing Details
Practice
Chapter 16 Other Bills and Documents
spection Certificate
port License
stoms Declaration
Practice
Part Ⅲ Simulative Training
Chapter 17 Business Negotiation with Your Partner by E-mail
Chapter 18 Business Negotiation with the Real Exporter
Appendixes
Appendix Ⅰ
Appendix Ⅱ
Appendix Ⅲ
Appendix Ⅳ
Key to Practice
Bibliography
Chapter 1 Layout of Business Letters
roduction
e Ways of Writing Business Letters
e Format of Business Letters
Chapter 2 Establishment of Business Relations
roduction
mples
iting Techniques
pplement
Practice
Chapter 3 Enquiry, Offer and Counter-offer
roduction
mples
iting Techniques
pplement
Practice
Chapter 4 Conclusion of Business
roduction
mples
iting Techniques
pplement
Practice
Chapter 5 Terms of Payment
roduction
mples
iting Techniques
pplement
Practice
Chapter 6 Shipment
roduction
mples
iting Techniques
pplement
Practice
Chapter 7 Insurance
roduction
mples
iting Techniques
pplement
Practice
Chapter 8 Complaints and Claims
roduction
mples
iting Techniques
pplement
Practice
Part Ⅱ Business Documents
Chapter 9 Commercial Invoice
roduction
mples
posing Details
pplement
Practice
Chapter 10 Bill of Exchange
roduction
mples
posing Details
Practice
Chapter 11 Letter of Credit
roduction
mples
posing Details
pplement
Practice
Chapter 12 Bill of Lading
roduction
mples
posing Details
Practice
Chapter 13 Insurance Policy
roduction
mples
posing Details
Practice
Chapter 14 Packing List
roduction
mples
posing Details
Practice
Chapter 15 Certificate of Origin
roduction
mples
posing Details
Practice
Chapter 16 Other Bills and Documents
spection Certificate
port License
stoms Declaration
Practice
Part Ⅲ Simulative Training
Chapter 17 Business Negotiation with Your Partner by E-mail
Chapter 18 Business Negotiation with the Real Exporter
Appendixes
Appendix Ⅰ
Appendix Ⅱ
Appendix Ⅲ
Appendix Ⅳ
Key to Practice
Bibliography
