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出版时间:2017-01

出版社:上海交通大学出版社

以下为《跨文化商务交际英语》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 上海交通大学出版社
  • 9787313126160
  • 1版
  • 144475
  • 69242612-5
  • 16开
  • 2017-01
  • 272
  • 文学
  • 外国语言文学
  • F74
  • 大学英语
  • 本科
内容简介
黄静编著的《跨文化商务交际英语》是“国际商务英语本科核心课程教材系列”,针对跨文化交际课程编写。跨文化交际是商务英语专业的重要课程之一。本教材共16单元,涵盖了跨文化商务交际的主要内容。通过学习本教材,学生可以学习到跨文化商务交际过程中常用的英语,同时还了解掌握跨文化商务交际的基本理论和基本交际技巧。
目录
Unit1  关于文化
  Part Ⅰ  Reading
    Text 1  Culture and Communication
    Text 2  Culture in Business Communication
  Part Ⅱ  Listening
    The Role of Intercultural Communication
  Part Ⅲ  Chinese Summary
  Part Ⅳ Word Study
  Part Ⅴ  Exercises
Unit2  理解商务交际
  Part Ⅰ Reading
    Text 1  Becoming an Effective Business Communicator
    Text 2  Cross-Cultural Verbal Communication Styles
  Part Ⅱ  Listening
    Cultural Differences in Business Communication
  Part Ⅲ  Chinese Summary
  Part Ⅳ Word Study
  Part Ⅴ  Exercises
Unit3  跨文化交际概述
  Part Ⅰ  Reading
    Text 1  Your Brain on Culture
    Text 2  How to Manage Intercultural Communication
  Part Ⅱ  Listening
    Cultural Studies and Social Change
  Part Ⅲ  Chinese Summary
  Part Ⅳ Word Study
  Part Ⅴ  Exercises
Unit4  当今跨文化国际理论
  Part Ⅰ  Reading
    Text 1  Dominant Theories in Intercultural Business Communication
    Text 2  Cultivating A Global Mind-set
  Part Ⅱ  Listening
    Intercultural Communication Competence
  Part Ⅲ  Chinese Summary
  Part Ⅳ  Word Study
  Part Ⅴ  Exercises
Unit5  跨文化交际中的商务礼仪
  Part Ⅰ  Reading
    Text 1  Greetings, Introductions, and Business Cards
    Text 2  Conversational Customs and Manners
  Part Ⅱ  Listening
    Dining and Tipping
  Part Ⅲ  Chinese Summary
  Part Ⅳ Word Study
  Part Ⅴ  Exercises
Unit6  跨文化价值观
  Part Ⅰ  Reading
    Text 1  Cultural Values in Business and Society
    Text 2  Different Values Systems
  Part Ⅱ  Listening
    Equities and eBay--Culture Gets in the Way
  Part Ⅲ  Chinese Summary
  Part Ⅳ Word Study
  Part Ⅴ  Exercises
Unit7  跨文化交际中的语言因素
  Part Ⅰ  Reading
    Text 1  Role of Language in Intercultural Communications
    Text 2  Lingua Franca and Message Comprehension
  Part Ⅱ  ListeningII0
    Language, Logic, and Communication
  Part Ⅲ  Chinese Summary
  Part Ⅳ Word Study
  Part Ⅴ  Exercises
Unit8  商务交际中的文化多样性
  Part Ⅰ  Reading
    Text 1  Cultural Diversity at Workplace
    Text 2  Enhancing Intercultural Communication in the Workplace
  Part Ⅱ  Listening
    Current Trends in the Global Workplace
  Part Ⅲ  Chinese Summary
  Part Ⅳ Word Study
  Part Ⅴ  Exercises
Unit9  跨文化对商务交际的影响
  Part Ⅰ  Reading
    Text 1  Social Hierarchies Affect Effective Intercultural Business
    Communication
    Text 2  Office Customs and Practices
  Part Ⅱ  Listening
    Customary DemeanorBehavior
  Part Ⅲ  Chinese Summary
  Part Ⅳ Word Study
  Part Ⅴ  Exercises
Unit10  跨文化对商务交际的影响
  Part Ⅰ  Reading
    Text 1  Leadership Challenges in A Globally Intercultural World
    Text 2  Cross-Cultural Dimensions of Decision Making
  Part Ⅱ  Listening
    Human Resources Management (HRM in Business
    Communication
  Part Ⅲ  Chinese Summary
  Part Ⅳ Word Study
  Part Ⅴ  Exercises
Unit11  跨文化交际障碍
  Part Ⅰ  Reading
    Text 1  About Intercultural Communication Barriers
    Text 2  High-context and Low-context Cultures
  Part Ⅱ  Listening
    Behavioral Barriers to Communication
  Part Ⅲ  Chinese Summary
  Part Ⅳ Word Study
  Part Ⅴ  Exercises
Unit12  如何应对跨文化交际
  Part Ⅰ  Reading
    Text 1  Cross-cultural Communication Strategies
    Text 2  Managing in Multicultural Teams
  Part Ⅱ  Listening
    Intercultural Communication and Conflict Management
  Part Ⅲ  Chinese Summary
  Part Ⅳ Word Study
  Part Ⅴ  Exercises
Unit13  跨文化管理
  Part Ⅰ  Reading
    Text 1  How A Global Mindset Translate to Bottom-line Results?
    Text 2  Why Cross-cultural Communication Is Critical to Virtual
    Teams and How to Overcome the Intercultural
    Disconnect?
  Part Ⅱ  Listening
    Being Culturally Sensitive
  Part Ⅲ  Chinese Summary
  Part Ⅳ Word Study
  Part Ⅴ  Exercises
Unit14  跨文化谈判
  Part Ⅰ  Reading
    Text 1  Communicating and Negotiating across Cultures
    Text 2  The Phases of Intercultural Negotiation
  Part Ⅱ  Listening
    Communication and Style of Negotiating
  Part Ⅲ  Chinese Summary
  Part Ⅳ Word Study
  Part Ⅴ  Exercises
Unit15