目录
 前辅文
 Unit 1
  Part A Text
   Text A Business and Your Life
   Text B Competition in Business
  Part B Fast Reading
 Unit 2
  Part A Text
   Text A Marketing Is All Around Us
   Text B How Marketing Serves Us
  Part B Fast Reading
 Unit 3
  Part A Text
   Text A Buying Motives
   Text B How and Where People Buy
  Part B Fast Reading
 Unit 4
  Part A Text
   Text A Selling
   Text B “I’ve Never Been Able to Bargain, Even with an Armenian Rug Dealer”
  Part B Fast Reading
 Unit 5
  Part A Text
   Text A American Business Heroes
   Text B Bill Gates
  Part B Fast Reading
  Test 1
 Unit 6
  Part A Text
   Text A Types of Business Organizations
   Text B The Trouble with Being a Tycoon
  Part B Fast Reading
 Unit 7
  Part A Text
   Text A Other Types of Business Organizations
   Text B Franchising in China: A Dead Duck?
  Part B Fast Reading
 Unit 8
  Part A Text
   Text A The Coca-Cola Company’s First Hundred Years (Ⅰ)
   Text B The Coca-Cola Company’s First Hundred Years (Ⅱ)
  Part B Fast Reading
 Unit 9
  Part A Text
   Text A Brand and Brand Names (Ⅰ)
   Text B Brand and Brand Names (Ⅱ)
  Part B Fast Reading
 Unit 10
  Part A Text
   Text A Reaching China’s Digital Consumers
   Text B Environmentally Friendly Consumers Emerge
  Part B Fast Reading
  Test 2
 Some Important Reading Strategies and Skills
 Vocabulary
 Key
 前辅文
 Unit 1
  Part A Text
   Text A Business and Your Life
   Text B Competition in Business
  Part B Fast Reading
 Unit 2
  Part A Text
   Text A Marketing Is All Around Us
   Text B How Marketing Serves Us
  Part B Fast Reading
 Unit 3
  Part A Text
   Text A Buying Motives
   Text B How and Where People Buy
  Part B Fast Reading
 Unit 4
  Part A Text
   Text A Selling
   Text B “I’ve Never Been Able to Bargain, Even with an Armenian Rug Dealer”
  Part B Fast Reading
 Unit 5
  Part A Text
   Text A American Business Heroes
   Text B Bill Gates
  Part B Fast Reading
  Test 1
 Unit 6
  Part A Text
   Text A Types of Business Organizations
   Text B The Trouble with Being a Tycoon
  Part B Fast Reading
 Unit 7
  Part A Text
   Text A Other Types of Business Organizations
   Text B Franchising in China: A Dead Duck?
  Part B Fast Reading
 Unit 8
  Part A Text
   Text A The Coca-Cola Company’s First Hundred Years (Ⅰ)
   Text B The Coca-Cola Company’s First Hundred Years (Ⅱ)
  Part B Fast Reading
 Unit 9
  Part A Text
   Text A Brand and Brand Names (Ⅰ)
   Text B Brand and Brand Names (Ⅱ)
  Part B Fast Reading
 Unit 10
  Part A Text
   Text A Reaching China’s Digital Consumers
   Text B Environmentally Friendly Consumers Emerge
  Part B Fast Reading
  Test 2
 Some Important Reading Strategies and Skills
 Vocabulary
 Key