目录
 Front Matter
 Lesson 1
  Text Evolution of Management
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Boeing Company
  Terms
   Synergy
   Delphi Analysis
  Profile
   Henri Fayol
  References
 Lesson 2
  Text Management: Functions and Skills
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Southwest Airlines
  Terms
   Management Control Systems
   Organizational Environment
  Profile
   Robert Dickenson
  References
 Lesson 3
  Text Decision Making
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Microsoft Corporation
  Terms
   Incentive Plans
   Intellectual Property
  Profile
   Herbert A. Simon
  References
 Lesson 4
  Text Strategic Management
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Amazon.com, Inc.
  Terms
   SevenS Framework
   Mission Statement
  Profile
   Michael Eisner
  References
 Lesson5
  Text Leadership
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Greyhound Lines, Inc.
  Terms
   ERG Theory
   Human Resources Management
  Profile
   Jack Welch, Jr.
  References
 Lesson6
  Text Motivating for Performance
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   WalMart Stores, Inc.
  Terms
   Corporate Culture
   Reward Systems
  Profile
   Walter Elias Disney
  References
 Lesson7
  Text Interpersonal Communication
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Dell Computer Corporation
  Terms
   Corporate Communication
   Intercultural Communication
  Profile
   Sam Walton
  References
 Lesson8
  Text Restaurant Management
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   McDonalds
  Terms
   SWOT Analysis
   Five Forces Model
  Profile
   Ray Arthur Kroc
  References
 Lesson9
  Text Hotel Management
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Marriott International, Inc.
  Terms
   LBO
   MBO
  Profile
   Howard Johnson
  References
 Lesson10
  Text Travel Agency Management
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   American Express Company
  Terms
   Chapter
   Chapter
  Profile
   Thomas Cook
  References
 Lesson11
  Text International Financial Management
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   First Union Corporation
  Terms
   LIBOR
   ROI
  Profile
   Milton Friedman
  References
 Lesson12
  Text Management Support Systems
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   R. H. Macy & Co.
  Terms
   EDI
   ERP
  Profile
   William H. Bill Gates
  References
 Lesson13
  Text Tourism Economics
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Harrahs Entertainment,Inc.
  Terms
   LCLg
   Prime Rate
  Profile
   John Maynard Keynes
  References
 Lesson14
  Text Tourism Marketing
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Carnival Corporation
  Terms
   Market Segmentation
   Marketing Plan
  Profile
   Philip Kotler
  References
 Lesson15
  Text Business Research
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   EuroDisney
  Terms
   Hypothesis
   Model
  Profile
   Chuck Y. Gee
  References
 note
 vocabulary
 reference
 Front Matter
 Lesson 1
  Text Evolution of Management
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Boeing Company
  Terms
   Synergy
   Delphi Analysis
  Profile
   Henri Fayol
  References
 Lesson 2
  Text Management: Functions and Skills
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Southwest Airlines
  Terms
   Management Control Systems
   Organizational Environment
  Profile
   Robert Dickenson
  References
 Lesson 3
  Text Decision Making
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Microsoft Corporation
  Terms
   Incentive Plans
   Intellectual Property
  Profile
   Herbert A. Simon
  References
 Lesson 4
  Text Strategic Management
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Amazon.com, Inc.
  Terms
   SevenS Framework
   Mission Statement
  Profile
   Michael Eisner
  References
 Lesson5
  Text Leadership
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Greyhound Lines, Inc.
  Terms
   ERG Theory
   Human Resources Management
  Profile
   Jack Welch, Jr.
  References
 Lesson6
  Text Motivating for Performance
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   WalMart Stores, Inc.
  Terms
   Corporate Culture
   Reward Systems
  Profile
   Walter Elias Disney
  References
 Lesson7
  Text Interpersonal Communication
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Dell Computer Corporation
  Terms
   Corporate Communication
   Intercultural Communication
  Profile
   Sam Walton
  References
 Lesson8
  Text Restaurant Management
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   McDonalds
  Terms
   SWOT Analysis
   Five Forces Model
  Profile
   Ray Arthur Kroc
  References
 Lesson9
  Text Hotel Management
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Marriott International, Inc.
  Terms
   LBO
   MBO
  Profile
   Howard Johnson
  References
 Lesson10
  Text Travel Agency Management
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   American Express Company
  Terms
   Chapter
   Chapter
  Profile
   Thomas Cook
  References
 Lesson11
  Text International Financial Management
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   First Union Corporation
  Terms
   LIBOR
   ROI
  Profile
   Milton Friedman
  References
 Lesson12
  Text Management Support Systems
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   R. H. Macy & Co.
  Terms
   EDI
   ERP
  Profile
   William H. Bill Gates
  References
 Lesson13
  Text Tourism Economics
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Harrahs Entertainment,Inc.
  Terms
   LCLg
   Prime Rate
  Profile
   John Maynard Keynes
  References
 Lesson14
  Text Tourism Marketing
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   Carnival Corporation
  Terms
   Market Segmentation
   Marketing Plan
  Profile
   Philip Kotler
  References
 Lesson15
  Text Business Research
   Text Introduction
   Notes
   Vocabulary
   Comprehension Questions
   Discussion Questions
  Exercises
   Translation
   Writing
  Case Study
   EuroDisney
  Terms
   Hypothesis
   Model
  Profile
   Chuck Y. Gee
  References
 note
 vocabulary
 reference