- 高等教育出版社
- 9787040262988
- 2版
- 41242424-4
- 异16开
- 400
- 管理学
- 电子商务类
- 电子商务、计算机科学与技术
- 本科 高职
内容简介
为了紧跟电子商务专业的迅速发展，《电子商务专业英语》（第二版）在内容上做了全面的调整、更新与补充。全书第一部分集中介绍电子商务基础，以Unit 1 的新选课文Electronic Business 作为统领，后续课文包括B2B、B2C、电子商务基础构架、客户关系管理、物流与供应链管理、数据加密标准等；第二部分围绕网上交易、安全技术选取材料，内容包括在线支付、安全电子交易、电子货币、网上银行等。课文的选材注重时效性、实用性、前瞻性和专业深度的合理性。
为了便于教师教学与学生自学，每篇课文的新单词都注有国际音标；课文理解题目的设计方式更加方便读者对照课文的相关部分学习；围绕专业词汇的多种练习方式帮助练习者记忆并学会使用它们；英译汉翻译习题、复习课的阅读理解题综合地提供了重要的电子商务概念的释义和著名的电子商务公司及电子商务软件的介绍。全书最后给出的词汇总表和主课文的参考译文便于读者随时查阅。
本书可作为高等学校电子商务、计算机及信息管理等专业的专业英语教材，也可供各种培训班及具备一定英语基础的人员自学使用。
目录
目录
前辅文
Unit 1
Passage: Electronic Business
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: E-commerce
Exercises to the Passage for Reading
Unit 2
Passage: The ABCs of B2B
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: The E-marketplace Builder
Exercises to the Passage for Reading
Unit 3
Passage: The ABCs of B2C
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: The ABCs of ERP
Exercises to the Passage for Reading
Unit 4
Passage: E-business Infrastructure
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: On-line Shopping
Exercises to the Passage for Reading
Unit 5
Passage: Customer Relationship Management
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Business Models on the Web
Exercises to the Passage for Reading
Unit 6
Passage: Supply Chain Management
New Words
Phrases
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Supply-chain Council
Exercises to the Passage for Reading
Unit 7
Passage: The DES
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: eBay
Exercises to the Passage for Reading
Unit 8
Revision Ⅰ
Unit 9
Passage: On-line Payment: the Search for a Complete Solution Continues
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Challenge
Exercises to the Passage for Reading
Unit 10
Passage: Secure Electronic Transactions
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: A Smart Card for Everyone?
Exercises to the Passage for Reading
Unit 11
Passage: Introduction to E-money
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Electronic Money Mini-FAQ
Exercises to the Passage for Reading
Unit 12
Passage: Encryption Tutorial
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Getting Started with PGP
Exercises to the Passage for Reading
Unit 13
Passage: Channel Management
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: 10 Future Web Trends
Exercises to the Passage for Reading
Unit 14
Passage: Introduction to Payment Card Systems (Ⅰ)
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Introduction to Payment Card Systems(Ⅱ)
Exercises to the Passage for Reading
Unit 15
Passage: Staying Safe in the E-commerce Jungle
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: XHTML
Exercises to the Passage for Reading
Unit 16
RevisionⅡ
附录一 词汇总表
1 单词总表
2 短语总表
3 缩略语总表
4 部分专用名词总表
附录二 主课文参考译文
Unit 1 电子企业
Unit 2 企业间电子商务初步
Unit 3 B2C 初步
Unit 4 电子商务基础构架
Unit 5 客户关系管理
Unit 6 供应链管理
Unit 7 数据加密标准
Unit 9 在线支付：继续寻求完整方案
Unit 10 安全电子交易
Unit 11 电子货币介绍
Unit 12 加密指南
Unit 13 渠道管理
Unit 14 支付卡系统介绍
Unit 15 在电子商务丛林中确保安全
主要参考网站
前辅文
Unit 1
Passage: Electronic Business
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: E-commerce
Exercises to the Passage for Reading
Unit 2
Passage: The ABCs of B2B
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: The E-marketplace Builder
Exercises to the Passage for Reading
Unit 3
Passage: The ABCs of B2C
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: The ABCs of ERP
Exercises to the Passage for Reading
Unit 4
Passage: E-business Infrastructure
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: On-line Shopping
Exercises to the Passage for Reading
Unit 5
Passage: Customer Relationship Management
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Business Models on the Web
Exercises to the Passage for Reading
Unit 6
Passage: Supply Chain Management
New Words
Phrases
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Supply-chain Council
Exercises to the Passage for Reading
Unit 7
Passage: The DES
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: eBay
Exercises to the Passage for Reading
Unit 8
Revision Ⅰ
Unit 9
Passage: On-line Payment: the Search for a Complete Solution Continues
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Challenge
Exercises to the Passage for Reading
Unit 10
Passage: Secure Electronic Transactions
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: A Smart Card for Everyone?
Exercises to the Passage for Reading
Unit 11
Passage: Introduction to E-money
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Electronic Money Mini-FAQ
Exercises to the Passage for Reading
Unit 12
Passage: Encryption Tutorial
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Getting Started with PGP
Exercises to the Passage for Reading
Unit 13
Passage: Channel Management
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: 10 Future Web Trends
Exercises to the Passage for Reading
Unit 14
Passage: Introduction to Payment Card Systems (Ⅰ)
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Introduction to Payment Card Systems(Ⅱ)
Exercises to the Passage for Reading
Unit 15
Passage: Staying Safe in the E-commerce Jungle
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: XHTML
Exercises to the Passage for Reading
Unit 16
RevisionⅡ
附录一 词汇总表
1 单词总表
2 短语总表
3 缩略语总表
4 部分专用名词总表
附录二 主课文参考译文
Unit 1 电子企业
Unit 2 企业间电子商务初步
Unit 3 B2C 初步
Unit 4 电子商务基础构架
Unit 5 客户关系管理
Unit 6 供应链管理
Unit 7 数据加密标准
Unit 9 在线支付：继续寻求完整方案
Unit 10 安全电子交易
Unit 11 电子货币介绍
Unit 12 加密指南
Unit 13 渠道管理
Unit 14 支付卡系统介绍
Unit 15 在电子商务丛林中确保安全
主要参考网站
前辅文
Unit 1
Passage: Electronic Business
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: E-commerce
Exercises to the Passage for Reading
Unit 2
Passage: The ABCs of B2B
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: The E-marketplace Builder
Exercises to the Passage for Reading
Unit 3
Passage: The ABCs of B2C
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: The ABCs of ERP
Exercises to the Passage for Reading
Unit 4
Passage: E-business Infrastructure
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: On-line Shopping
Exercises to the Passage for Reading
Unit 5
Passage: Customer Relationship Management
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Business Models on the Web
Exercises to the Passage for Reading
Unit 6
Passage: Supply Chain Management
New Words
Phrases
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Supply-chain Council
Exercises to the Passage for Reading
Unit 7
Passage: The DES
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: eBay
Exercises to the Passage for Reading
Unit 8
Revision Ⅰ
Unit 9
Passage: On-line Payment: the Search for a Complete Solution Continues
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Challenge
Exercises to the Passage for Reading
Unit 10
Passage: Secure Electronic Transactions
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: A Smart Card for Everyone?
Exercises to the Passage for Reading
Unit 11
Passage: Introduction to E-money
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Electronic Money Mini-FAQ
Exercises to the Passage for Reading
Unit 12
Passage: Encryption Tutorial
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Getting Started with PGP
Exercises to the Passage for Reading
Unit 13
Passage: Channel Management
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: 10 Future Web Trends
Exercises to the Passage for Reading
Unit 14
Passage: Introduction to Payment Card Systems (Ⅰ)
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Introduction to Payment Card Systems(Ⅱ)
Exercises to the Passage for Reading
Unit 15
Passage: Staying Safe in the E-commerce Jungle
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: XHTML
Exercises to the Passage for Reading
Unit 16
RevisionⅡ
附录一 词汇总表
1 单词总表
2 短语总表
3 缩略语总表
4 部分专用名词总表
附录二 主课文参考译文
Unit 1 电子企业
Unit 2 企业间电子商务初步
Unit 3 B2C 初步
Unit 4 电子商务基础构架
Unit 5 客户关系管理
Unit 6 供应链管理
Unit 7 数据加密标准
Unit 9 在线支付：继续寻求完整方案
Unit 10 安全电子交易
Unit 11 电子货币介绍
Unit 12 加密指南
Unit 13 渠道管理
Unit 14 支付卡系统介绍
Unit 15 在电子商务丛林中确保安全
主要参考网站
前辅文
Unit 1
Passage: Electronic Business
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: E-commerce
Exercises to the Passage for Reading
Unit 2
Passage: The ABCs of B2B
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: The E-marketplace Builder
Exercises to the Passage for Reading
Unit 3
Passage: The ABCs of B2C
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: The ABCs of ERP
Exercises to the Passage for Reading
Unit 4
Passage: E-business Infrastructure
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: On-line Shopping
Exercises to the Passage for Reading
Unit 5
Passage: Customer Relationship Management
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Business Models on the Web
Exercises to the Passage for Reading
Unit 6
Passage: Supply Chain Management
New Words
Phrases
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Supply-chain Council
Exercises to the Passage for Reading
Unit 7
Passage: The DES
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: eBay
Exercises to the Passage for Reading
Unit 8
Revision Ⅰ
Unit 9
Passage: On-line Payment: the Search for a Complete Solution Continues
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Challenge
Exercises to the Passage for Reading
Unit 10
Passage: Secure Electronic Transactions
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: A Smart Card for Everyone?
Exercises to the Passage for Reading
Unit 11
Passage: Introduction to E-money
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Electronic Money Mini-FAQ
Exercises to the Passage for Reading
Unit 12
Passage: Encryption Tutorial
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Getting Started with PGP
Exercises to the Passage for Reading
Unit 13
Passage: Channel Management
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: 10 Future Web Trends
Exercises to the Passage for Reading
Unit 14
Passage: Introduction to Payment Card Systems (Ⅰ)
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Introduction to Payment Card Systems(Ⅱ)
Exercises to the Passage for Reading
Unit 15
Passage: Staying Safe in the E-commerce Jungle
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: XHTML
Exercises to the Passage for Reading
Unit 16
RevisionⅡ
附录一 词汇总表
1 单词总表
2 短语总表
3 缩略语总表
4 部分专用名词总表
附录二 主课文参考译文
Unit 1 电子企业
Unit 2 企业间电子商务初步
Unit 3 B2C 初步
Unit 4 电子商务基础构架
Unit 5 客户关系管理
Unit 6 供应链管理
Unit 7 数据加密标准
Unit 9 在线支付：继续寻求完整方案
Unit 10 安全电子交易
Unit 11 电子货币介绍
Unit 12 加密指南
Unit 13 渠道管理
Unit 14 支付卡系统介绍
Unit 15 在电子商务丛林中确保安全
主要参考网站
