体验汉语·商务篇(60~ 80课时)
作者: 张红 岳薇
出版时间:2006-03-20
出版社:高等教育出版社
- 高等教育出版社
- 9787040187663
- 1
- 247212
- 平装
- 16开
- 2006-03-20
- 240
- 122
- 文学
- 中国语言文学
前辅文
Unit 1 初次见面Greeting and Introduction
• Learning how to introduce yourself and
• Learning the names of some job titles
• Learning how to design your own name card
Unit 2 工作团队Team Work
• Learning how to describe organizational structure
• Learning how to describe your job
• Learning how to interview for a job
Unit 3 日程安排Time Schedules
• Learning how to book tickets
• Learning how to arrange work
• Learning how to introduce daily work
Unit 4 办公地点Location of the Workplace
• Learning how to give directions to a company’s location
• Learning how to introduce the Location of the workplace
• Learning how to order merchandise
Unit 5 商务宴会Business Banquet
• Learning how to arrange banquets
• Learning how to invite guests
• Learning how to toast
Unit 6 网上办公Working on the Internet
• Learning how to shop on the Internet
• Learning how to work on the Internet
• Learning how to attend a network meeting
Unit 7 市场营销Marketing
• Learning something about consumer behavior
• Learning something about marketing
• Learning how to express your opinion about advertising
Unit 8 财务管理Financial Management
• Learning about the financial management of a company
• Learning how to analyze financial statements
• Learning how to make a budget
Unit 9 商业咨询Business Consulting
• Learning about the basics of commercial consulting companies
• Learning about the management characteristics of different companies
• Learning how to offer consultation services to companies
Unit 10战略管理Strategy Management
• Learning about the process of strategy planning
• Learning how to establish a brand
• Learning about the reason why a commpany changes its strategy
Unit 11企业文化Company Culture
• Learning about the company culture
• Learning how to talk about the details of company culture
• Learning how to understand the differences between company cultures
Unit 12 社会贡献Community Contribution
• Learning about community contribution
• Learning how to introduce some charity activities
• Learning some expressions for charity activities
录音文本 Scripts
题语注释 Idioms
词汇表(一) Vocabulary
词汇表(二) Proper Names