Unit 1 Corporate Culture
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A What Does Corporate Culture Really Mean？
Text B Components of a Great Corporate Culture
Section C Extending Your English
proaching the reading skill: Reading between the lines （理解文章字里行间的含义）1
plying the reading skill: Cultural Diversity in the Workplace
b skill: Reading and understanding incident and progress report （读懂事故报告与进度报告）
Section D Self-evaluation
Unit 2 Trademarks and Brands
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A How Does a Trademark Work？
Text B Building a Strong Brand
Section C Extending Your English
proaching the reading skill:Reading between the lines （理解文章字里行间的含义）2
plying the reading skill: The Power of Branding
b skill:Reading and understanding a travel report （读懂差旅报告）
Section D Self-evaluation
Unit 3 Mechanism of the Board
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Forming of the Board Directors
Text B The Concept of Corporate Govemance with the Board
Section C Extending Your English
proaching the reading skill: Understanding the tones （理解作者的语气）1
plying the reading skill: Should a Private Company Have a Board of Directors？
b skill: Reading and understanding summaries （读懂摘要）
Section D Self-evaluation
Unit 4 Stock Market
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Stock Market Bubble
Text B Befiavior of the Stock Market
Section C Extending Your English
proaching the reading skill:Understanding the tones （理解作者的语气） 2
plying the reading skill: America's Stock Market: Better Than the Alternatives
b skill: Reading and understanding advertisements （读懂广告）
Section D Self-evaluation
Unit 5 Overseas Market
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A A Global Marketing Strategy
Text B Go West, E-Tailers！
Section C Extending Your English
proaching the reading skill:Outlining the text （概括文章要点） 1
plying the reading skill: Technology Helps Business Go Global
b skill: Reading and understanding fliers and brochures （读懂小广告传单与宣传册）
Section D Self-evaluation
Unit 6 Vision of the Company
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Get Employees Excited About Your Business Vision
Text B Building Your Company's Vision
Section C Extending Your English
proaching the reading skill: Outlining the text （概括文章要点）2
plying the reading skill: Company Vision Statement and Business Planning
b skill:Reading and understanding instructions and procedure descriptions（读懂说明书）
Section D Self-evaluation
Unit 7 Business Geeks
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A The Business Geek: Not an Oxymoron
Text B Why Business Needs More Geeks？
Section C Extending Your English
proaching the reading skill: Understanding the author's purpose （理解作者意图） 1
plying the reading skill: Look for the Natural Leaders Among Your Geeks
b skill: Reading and understanding foreign trade documents （读懂外贸单证）1
Section D Self-evaluation
Unit 8 Top 500
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Being a Fortune 500 Company
Text B 10% of Global 500 Produce 73% of Greenhouse Gases
Section C Extending Your English
proaching the reading skill: Understanding the author's purpose （理解作者意图）2
plying the reading skill: World's 500 Largest Corporations in 2013: the ChineseAre Rising
b skill: Reading and understanding foreign trade documents （读懂外贸单证2）
Section D Self-evaluation
New Words and Expressions