商务英语口语模拟实训（双色）（含微课）
￥45.00定价
作者： 王明生，叶丽萍，肖可
出版时间：2019-09
出版社：上海交通大学出版社
- 上海交通大学出版社
- 9787313180186
- 1版
- 221617
- 68253208-0
- 2019-09
- 管理学
- 工商管理
- F713.36
- 经济贸易类
- 中职 五年制高职 本科 高职 高职本科（应用型本科）
内容简介
本书共包括六个项目，内容涵盖招聘、市场营销、商务接待、商务谈判、合同履行，以及索赔与仲裁。每个项目下包含项目总学习目标和若干任务，每个任务下设置了训练任务、训练材料、训练内容、训练准备、对话范例和任务评价六个环节，各环节环环相扣，旨在以真实的商务场景和实训的方式锻炼学生的商务英语口语能力。
本书可用作商务英语、国际贸易、国际商务等相关专业的口语实训教材，亦可作为外贸公司、涉外企业的培训教材和广大英语爱好者的自学教材。
本书可用作商务英语、国际贸易、国际商务等相关专业的口语实训教材，亦可作为外贸公司、涉外企业的培训教材和广大英语爱好者的自学教材。
目录
Project One Recruitment
Task 1 Job Description
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 2 Job Advertisement
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 3 Resume
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 4 Job Interview
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Project Two Marketing and Promotion
Task 1 Company Description
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 2 Product Description
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 3 Research Report
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 4 Product Promotion
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Project Three Business Reception
Task 1 At the Airport
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 2 Reservation
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 3 Agenda
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 4 Business Dinner Party
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Project Four Business Negotiation
Task 1 Price and Payment
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 2 Packing
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 3 Shipment
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 4 Insurance
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Project Five Contract Fulfillment
Task 1 Signing a Contract
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 2 Opening the L/C
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 3 Shipping Arrangement
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 4 Covering Insurance
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Project Six Claim and Arbitration
Task 1 Complaints
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 2 Investigation and Compensation
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 3 Claims
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 4 Arbitration
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
参考文献
Task 1 Job Description
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 2 Job Advertisement
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 3 Resume
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 4 Job Interview
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Project Two Marketing and Promotion
Task 1 Company Description
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 2 Product Description
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 3 Research Report
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 4 Product Promotion
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Project Three Business Reception
Task 1 At the Airport
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 2 Reservation
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 3 Agenda
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 4 Business Dinner Party
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Project Four Business Negotiation
Task 1 Price and Payment
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 2 Packing
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 3 Shipment
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 4 Insurance
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Project Five Contract Fulfillment
Task 1 Signing a Contract
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 2 Opening the L/C
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 3 Shipping Arrangement
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 4 Covering Insurance
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Project Six Claim and Arbitration
Task 1 Complaints
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 2 Investigation and Compensation
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 3 Claims
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
Task 4 Arbitration
Training Task
Training Material
Training Content
Training Preparation
Model Dialogue
Assessment
参考文献
