职通商务英语（第二版）综合教程1
定价：￥39.50
作者： 贺雪娟等
出版社：高等教育出版社
“十二五”职业教育国家规划教材
- 高等教育出版社
- 9787040446234
- 2版
- 64264098-1
- 异16开
- 284
- 教育与体育大类
- 语言类
- 商务英语
- 高职 五年制高职
内容简介
《职通商务英语综合教程1（第2版）》包含10个教学单元以及3个复习单元，主要讲述国际贸易、市场营销、广告等内容，供一个学期使用。
本书内容新颖，选材力求涵盖商务活动中各个部分的内容，着重介绍商务专业基础理论知识和专业技能，既具理论性，又易于操作。教材基于“商务技能+英语知识=核心竞争力&rdquo
目录
目录
前辅文
Unit 1 Business Kaleidoscope
Section I Lead-in
Section II Reading What Is Business?
Section III Language Focus
Section IV Business Writing Business Letters
Section V Listening & Speaking Expressing Opinions
Section VI Business Etiquette Dos and Don'ts in the USA
Unit 2 Business Enterprise
Section I Lead-in
Section II Reading What Kind of Business Enterprise is Best for You?
Section III Language Focus
Section IV Business Writing A Company Profile
Section V Listening & Speaking Presenting a Company
Section VI Business Etiquette Manners
Unit 3 Business Plan
Section I Lead-in
Section II Reading Business Plan
Section III Language Focus
Section IV Business Writing Agenda
Section V Listening & Speaking Holding a Meeting
Section VI Business Etiquette Business Meeting Etiquette
Review of Units 1–3
Unit 4 Business Relationship
Section I Lead-in
Section II Reading What Is Corporate Entertainment?
Section III Language Focus
Section IV Business Writing Business Cards & Business Greeting Cards
Section V Listening & Speaking Socializing
Section VI Business Etiquette Greetings and Introductions in Business
Unit 5 Marketing
Section I Lead-in
Section II Reading The Marketing Mix
Section III Language Focus
Section IV Business Writing Telephone Messages
Section V Listening & Speaking Business Telephoning
Section VI Business Etiquette Telephone Manners
Unit 6 Advertising
Section I Lead-in
Section II Reading Advertising
Section III Language Focus
Section IV Business Writing A Short Product Description
Section V Listening & Speaking Presenting a Product
Section VI Business Etiquette What Should the Salesperson Do?
Review of Units 4–6
Unit 7 Retail Business
Section I Lead-in
Section II Reading Retail Trade
Section III Language Focus
Section IV Business Writing Business Memo
Section V Listening & Speaking Offering Help
Section VI Business Etiquette Tips for Cross-Cultural Communication in Language
Unit 8 Banking
Section I Lead-in
Section II Reading The Business of Banking
Section III Language Focus
Section IV Business Writing Notice
Section V Listening & Speaking Giving and Asking for Advice
Section VI Business Etiquette Good Banking Etiquette
Unit 9 E-Business
Section I Lead-in
Section II Reading What Is E-business?
Section III Language Focus
Section IV Business Writing Email
Section V Listening & Speaking Making Suggestions
Section VI Business Etiquette Business Email Etiquette
Unit 10 Customer Service
Section I Lead-in
Section II Reading What Is Customer Service?
Section III Language Focus
Section IV Business Writing Letters of Complaint; Adjustment Letters
Section V Listening & Speaking Dealing with Complaint
Section VI Business Etiquette Ten Commandments of Customer Service
Review of Units 7–10
Glossary
前辅文
Unit 1 Business Kaleidoscope
Section I Lead-in
Section II Reading What Is Business?
Section III Language Focus
Section IV Business Writing Business Letters
Section V Listening & Speaking Expressing Opinions
Section VI Business Etiquette Dos and Don'ts in the USA
Unit 2 Business Enterprise
Section I Lead-in
Section II Reading What Kind of Business Enterprise is Best for You?
Section III Language Focus
Section IV Business Writing A Company Profile
Section V Listening & Speaking Presenting a Company
Section VI Business Etiquette Manners
Unit 3 Business Plan
Section I Lead-in
Section II Reading Business Plan
Section III Language Focus
Section IV Business Writing Agenda
Section V Listening & Speaking Holding a Meeting
Section VI Business Etiquette Business Meeting Etiquette
Review of Units 1–3
Unit 4 Business Relationship
Section I Lead-in
Section II Reading What Is Corporate Entertainment?
Section III Language Focus
Section IV Business Writing Business Cards & Business Greeting Cards
Section V Listening & Speaking Socializing
Section VI Business Etiquette Greetings and Introductions in Business
Unit 5 Marketing
Section I Lead-in
Section II Reading The Marketing Mix
Section III Language Focus
Section IV Business Writing Telephone Messages
Section V Listening & Speaking Business Telephoning
Section VI Business Etiquette Telephone Manners
Unit 6 Advertising
Section I Lead-in
Section II Reading Advertising
Section III Language Focus
Section IV Business Writing A Short Product Description
Section V Listening & Speaking Presenting a Product
Section VI Business Etiquette What Should the Salesperson Do?
Review of Units 4–6
Unit 7 Retail Business
Section I Lead-in
Section II Reading Retail Trade
Section III Language Focus
Section IV Business Writing Business Memo
Section V Listening & Speaking Offering Help
Section VI Business Etiquette Tips for Cross-Cultural Communication in Language
Unit 8 Banking
Section I Lead-in
Section II Reading The Business of Banking
Section III Language Focus
Section IV Business Writing Notice
Section V Listening & Speaking Giving and Asking for Advice
Section VI Business Etiquette Good Banking Etiquette
Unit 9 E-Business
Section I Lead-in
Section II Reading What Is E-business?
Section III Language Focus
Section IV Business Writing Email
Section V Listening & Speaking Making Suggestions
Section VI Business Etiquette Business Email Etiquette
Unit 10 Customer Service
Section I Lead-in
Section II Reading What Is Customer Service?
Section III Language Focus
Section IV Business Writing Letters of Complaint; Adjustment Letters
Section V Listening & Speaking Dealing with Complaint
Section VI Business Etiquette Ten Commandments of Customer Service
Review of Units 7–10
Glossary
前辅文
Unit 1 Business Kaleidoscope
Section I Lead-in
Section II Reading What Is Business?
Section III Language Focus
Section IV Business Writing Business Letters
Section V Listening & Speaking Expressing Opinions
Section VI Business Etiquette Dos and Don'ts in the USA
Unit 2 Business Enterprise
Section I Lead-in
Section II Reading What Kind of Business Enterprise is Best for You?
Section III Language Focus
Section IV Business Writing A Company Profile
Section V Listening & Speaking Presenting a Company
Section VI Business Etiquette Manners
Unit 3 Business Plan
Section I Lead-in
Section II Reading Business Plan
Section III Language Focus
Section IV Business Writing Agenda
Section V Listening & Speaking Holding a Meeting
Section VI Business Etiquette Business Meeting Etiquette
Review of Units 1–3
Unit 4 Business Relationship
Section I Lead-in
Section II Reading What Is Corporate Entertainment?
Section III Language Focus
Section IV Business Writing Business Cards & Business Greeting Cards
Section V Listening & Speaking Socializing
Section VI Business Etiquette Greetings and Introductions in Business
Unit 5 Marketing
Section I Lead-in
Section II Reading The Marketing Mix
Section III Language Focus
Section IV Business Writing Telephone Messages
Section V Listening & Speaking Business Telephoning
Section VI Business Etiquette Telephone Manners
Unit 6 Advertising
Section I Lead-in
Section II Reading Advertising
Section III Language Focus
Section IV Business Writing A Short Product Description
Section V Listening & Speaking Presenting a Product
Section VI Business Etiquette What Should the Salesperson Do?
Review of Units 4–6
Unit 7 Retail Business
Section I Lead-in
Section II Reading Retail Trade
Section III Language Focus
Section IV Business Writing Business Memo
Section V Listening & Speaking Offering Help
Section VI Business Etiquette Tips for Cross-Cultural Communication in Language
Unit 8 Banking
Section I Lead-in
Section II Reading The Business of Banking
Section III Language Focus
Section IV Business Writing Notice
Section V Listening & Speaking Giving and Asking for Advice
Section VI Business Etiquette Good Banking Etiquette
Unit 9 E-Business
Section I Lead-in
Section II Reading What Is E-business?
Section III Language Focus
Section IV Business Writing Email
Section V Listening & Speaking Making Suggestions
Section VI Business Etiquette Business Email Etiquette
Unit 10 Customer Service
Section I Lead-in
Section II Reading What Is Customer Service?
Section III Language Focus
Section IV Business Writing Letters of Complaint; Adjustment Letters
Section V Listening & Speaking Dealing with Complaint
Section VI Business Etiquette Ten Commandments of Customer Service
Review of Units 7–10
Glossary
前辅文
Unit 1 Business Kaleidoscope
Section I Lead-in
Section II Reading What Is Business?
Section III Language Focus
Section IV Business Writing Business Letters
Section V Listening & Speaking Expressing Opinions
Section VI Business Etiquette Dos and Don'ts in the USA
Unit 2 Business Enterprise
Section I Lead-in
Section II Reading What Kind of Business Enterprise is Best for You?
Section III Language Focus
Section IV Business Writing A Company Profile
Section V Listening & Speaking Presenting a Company
Section VI Business Etiquette Manners
Unit 3 Business Plan
Section I Lead-in
Section II Reading Business Plan
Section III Language Focus
Section IV Business Writing Agenda
Section V Listening & Speaking Holding a Meeting
Section VI Business Etiquette Business Meeting Etiquette
Review of Units 1–3
Unit 4 Business Relationship
Section I Lead-in
Section II Reading What Is Corporate Entertainment?
Section III Language Focus
Section IV Business Writing Business Cards & Business Greeting Cards
Section V Listening & Speaking Socializing
Section VI Business Etiquette Greetings and Introductions in Business
Unit 5 Marketing
Section I Lead-in
Section II Reading The Marketing Mix
Section III Language Focus
Section IV Business Writing Telephone Messages
Section V Listening & Speaking Business Telephoning
Section VI Business Etiquette Telephone Manners
Unit 6 Advertising
Section I Lead-in
Section II Reading Advertising
Section III Language Focus
Section IV Business Writing A Short Product Description
Section V Listening & Speaking Presenting a Product
Section VI Business Etiquette What Should the Salesperson Do?
Review of Units 4–6
Unit 7 Retail Business
Section I Lead-in
Section II Reading Retail Trade
Section III Language Focus
Section IV Business Writing Business Memo
Section V Listening & Speaking Offering Help
Section VI Business Etiquette Tips for Cross-Cultural Communication in Language
Unit 8 Banking
Section I Lead-in
Section II Reading The Business of Banking
Section III Language Focus
Section IV Business Writing Notice
Section V Listening & Speaking Giving and Asking for Advice
Section VI Business Etiquette Good Banking Etiquette
Unit 9 E-Business
Section I Lead-in
Section II Reading What Is E-business?
Section III Language Focus
Section IV Business Writing Email
Section V Listening & Speaking Making Suggestions
Section VI Business Etiquette Business Email Etiquette
Unit 10 Customer Service
Section I Lead-in
Section II Reading What Is Customer Service?
Section III Language Focus
Section IV Business Writing Letters of Complaint; Adjustment Letters
Section V Listening & Speaking Dealing with Complaint
Section VI Business Etiquette Ten Commandments of Customer Service
Review of Units 7–10
Glossary
