国际商务英语：跨文化视角
￥42.00定价
作者： 王新玲，李向民
出版时间：2023-07
出版社：商务印书馆
- 商务印书馆
- 9787100226318
- 1-1
- 504731
- 69243831-0
- 16开
- 2023-07
- 公共英语
- 本科
作者简介
内容简介
本教材共分为10个章节，覆盖了商务领域的五大类主题，包括跨文化商务沟通、国际贸易和经济、国际营销、国际管理和国际谈判。在每个主题下，章节内容主要呈现了经典的经管理论和模型，并辅以典型的跨文化商务案例，同时分析了跨文化理论在具体商务环境下的应用。每个章节包含六到七个小节，第一到第三或第四小节的主要内容是经典理论、模型或概念的讲解分析：第四或第五小节是精选的一篇课后阅读文章，是与上文讲解的主要理论相关的商务现象或案例素材，可作为任务型教学的主要任务环之一；第五或第六小节是复习总结和课后练习，复习总结部分可引入“同伴学习法”，并通过各种方式来引导和帮助学生查漏补缺和完善他们的知识体系。课后练习部分可设计为小组任务供学生进行小组讨论：第六或第七小节为拓展阅读的参考文献推荐。希望通过本教材的学习，学生们能够提升自己的商务素养，更好地从跨文化视角应对国际商务交流中的机会与挑战。
本教材是集体智慧的结晶，在此感谢为本教材的内容修改和资源制作提供帮助和指导的编辑老师：袁典魁、董淑年、韩景云、曾政杰、熊斐，他们高度严谨的工作风格让编者在书稿的校改过程中受益匪浅；感谢本教材所参考和引用过的文献的作者，正是前人宝贵的研究成果为本教材提供了理论参考和借鉴；感谢为本教材的出版提供支持的学院领导和同人们，因为你们的支持，教材才得以成型和完善。
由于编写时间有限，编者水平有限，书中若有不足之处，敬请读者和同人批评指正。
本教材是集体智慧的结晶，在此感谢为本教材的内容修改和资源制作提供帮助和指导的编辑老师：袁典魁、董淑年、韩景云、曾政杰、熊斐，他们高度严谨的工作风格让编者在书稿的校改过程中受益匪浅；感谢本教材所参考和引用过的文献的作者，正是前人宝贵的研究成果为本教材提供了理论参考和借鉴；感谢为本教材的出版提供支持的学院领导和同人们，因为你们的支持，教材才得以成型和完善。
由于编写时间有限，编者水平有限，书中若有不足之处，敬请读者和同人批评指正。
目录
Part 1
Chapter 1 Understanding Culture
1.1 Definitions of Culture
1.2 Culture Models
1.2.1 Iceberg Model
1.2.2 Onion Model
1.3 Cultural Dimension Theories
1.3.1 Hostede's Cultural Dimensions
1.3.2 Trompenaars' Cultural Dimensions
1.4 Post Reading
1.5 Reviews & Exercises
1.6 Further Reading
Chapter 2 Business Communication Across Cultures
2.1 Communication Models
2.2 Verbal Versus Nonverbal Communication Styles
2.3 Different Cultural Orientations
2.4 Corpus-Based Study for Business Communication
2.5 Post Reading
2.6 Reviews & Exercises
2.7 Further Reading
Part 2
Chapter 3 International Trade
3.1 Introduction to International Trade
3.2 The Theory of Comparative Advantage
3.3 Global Economic Institutions
3.4 Post Reading
3.5 Reviews & Exercises
3.6 Further Reading
Chapter 4 International Investment
4.1 Understanding International Business
4.2 Factors to Consider Before Going International
4.3 Entry Modes
4.3.1 Non-Equity Entry Modes
4.3.2 Equity Entry Modes
4.4 Post Reading
4.5 Reviews & Exercises
4.6 Further Reading
Part 3
Chapter 5 Organisational Culture
5.1 The Edgar Henry Schein's Model of Organisational Culture
5.2 Types of Organisational Culture
5.3 Managing Culture Diversity
5.4 Post Reading
5.5 Reviews & Exercises
5.6 Further Reading
Chapter 6 Strategic Management Analysis
6.1 Product Life Cycle Stages Model
6.2 SWOT Analysis
6.3 BCG Matrix
6.4 Porter's Five Forces Model
6.5 Post Reading
6.6 Reviews & Exercises
6.7 Further Reading
Part 4
Chapter 7 International Marketing
7.1 Understanding Marketing
7.2 Marketing Matrix
7.2.1 4Ps
7.2.2 Other Marketing Mix
7.3 STP Marketing Model
7.4 Post Reading
7.5 Reviews & Exercises
7.6 Further Reading
Chapter 8 International Marketing Innovation
8.1 E-Commerce
8.2 Digital Marketing and Types
8.3 Global Marketing
8.4 Post Reading
8.5 Reviews & Exercises
8.6 Further Reading
Part 5
Chapter 9 Business Negotiation
9.1 Understanding Negotiation
9.2 Negotiation Styles
9.2.1 Soft/Friendly and Hard/Positional Negotiation Styles
9.2.2 Distributive and Integrative Negotiation Styles
9.2.3 Principled Negotiation Style
9.3 The Negotiation Process
9.4 Post Reading
9.5 Reviews & Exercises
9.6 Further Reading
Chapter 10 Business Negotiation Across Cultures
10.1 Negotiation Multidimensionality
10.2 Cross-Cultural Business Negotiation Tactics
10.3 Global Business Etiquette
10.4 Post Reading
10.5 Reviews & Exercises
10.6 Further Reading
Chapter 1 Understanding Culture
1.1 Definitions of Culture
1.2 Culture Models
1.2.1 Iceberg Model
1.2.2 Onion Model
1.3 Cultural Dimension Theories
1.3.1 Hostede's Cultural Dimensions
1.3.2 Trompenaars' Cultural Dimensions
1.4 Post Reading
1.5 Reviews & Exercises
1.6 Further Reading
Chapter 2 Business Communication Across Cultures
2.1 Communication Models
2.2 Verbal Versus Nonverbal Communication Styles
2.3 Different Cultural Orientations
2.4 Corpus-Based Study for Business Communication
2.5 Post Reading
2.6 Reviews & Exercises
2.7 Further Reading
Part 2
Chapter 3 International Trade
3.1 Introduction to International Trade
3.2 The Theory of Comparative Advantage
3.3 Global Economic Institutions
3.4 Post Reading
3.5 Reviews & Exercises
3.6 Further Reading
Chapter 4 International Investment
4.1 Understanding International Business
4.2 Factors to Consider Before Going International
4.3 Entry Modes
4.3.1 Non-Equity Entry Modes
4.3.2 Equity Entry Modes
4.4 Post Reading
4.5 Reviews & Exercises
4.6 Further Reading
Part 3
Chapter 5 Organisational Culture
5.1 The Edgar Henry Schein's Model of Organisational Culture
5.2 Types of Organisational Culture
5.3 Managing Culture Diversity
5.4 Post Reading
5.5 Reviews & Exercises
5.6 Further Reading
Chapter 6 Strategic Management Analysis
6.1 Product Life Cycle Stages Model
6.2 SWOT Analysis
6.3 BCG Matrix
6.4 Porter's Five Forces Model
6.5 Post Reading
6.6 Reviews & Exercises
6.7 Further Reading
Part 4
Chapter 7 International Marketing
7.1 Understanding Marketing
7.2 Marketing Matrix
7.2.1 4Ps
7.2.2 Other Marketing Mix
7.3 STP Marketing Model
7.4 Post Reading
7.5 Reviews & Exercises
7.6 Further Reading
Chapter 8 International Marketing Innovation
8.1 E-Commerce
8.2 Digital Marketing and Types
8.3 Global Marketing
8.4 Post Reading
8.5 Reviews & Exercises
8.6 Further Reading
Part 5
Chapter 9 Business Negotiation
9.1 Understanding Negotiation
9.2 Negotiation Styles
9.2.1 Soft/Friendly and Hard/Positional Negotiation Styles
9.2.2 Distributive and Integrative Negotiation Styles
9.2.3 Principled Negotiation Style
9.3 The Negotiation Process
9.4 Post Reading
9.5 Reviews & Exercises
9.6 Further Reading
Chapter 10 Business Negotiation Across Cultures
10.1 Negotiation Multidimensionality
10.2 Cross-Cultural Business Negotiation Tactics
10.3 Global Business Etiquette
10.4 Post Reading
10.5 Reviews & Exercises
10.6 Further Reading
