- 对外经济贸易大学出版社
- 9787566315267
- 210069
作者简介
内容简介
全书分13章，从国际商务简介、商务组织、经营方式、经济学入门、市场经济、国际贸易实务简介、国际贸易术语及定价原则、营销、营销组合与产品促销、国际支付与结算、外汇汇率到国际商务谈判策略，每章都分门别类介绍该章的专业知识。
目录
Chapter 1 Brieflntroduction to International Business
1．What Is Business?
2．What Is Intemational Business?
3．The Scope ofIntemational Business Activities
4．International Risk
5．On Intemational Business Law
6．Commercial Credit
7．On Management oflnternational Business
8．A Brieflntroduction to the WTO
Chapter 2 Business Organizations
1．Introduction
2．Sole Proprietorship
3．General Partnership
4．Limited Partnership
5．Joint Stock Company
6．Corporations
7．Transnational Corporations
Chapter 3 Ways ofBusiness
1．Introduction
2．Wholesaling
3．Retailing
4．Franchisjng
5．Agency
6．Electronic Commerce
Chapter 4 A Guide to Economics
1．What Is Economics?
2．What Is Macroeconomics?
3．Monetary and Fiscal Policy
4．What Is Microecononucs?
5．The Demand Curve
6．The Supply Curve
7．The Equilibrium Price
8．Changes in Demand versus Changes in Quantity Demanded
9．Changes in Supply versus Changes in Quantity Supplied
Chapter 5 Types ofCompetition
1．Pure Competition
2．Monopolistic Competition
3．Oligopoly
4．Monopoly
5．Competitive Risk Minimization
Chapter 6 The Market Economy
1．Market and Market Economy
2．Price
3．Supply and Demand
4．The Market Price
Chapter 7 InternationaITrade Terms and Pricing Principles
1．Introduction
2．Definition of the Trade Terms in Incoterms 2010
3．How to Determine the Price for Imports and Exports?
4．Selection of Money ofAccount
5．Commission and Discount
6．Other Non-price Commercial Technical Terms
Chapter 8 Marketing
1．What Is Marketing?
2．The Marketing Concept
3．Marketing and Utility
4．The Target Market
5．The Industrial Market
6．Govemment and Institutional Markets
7．The Consumer Market
8．Classes of Consumer Goods
Chapter 9 The Marketing Mix & Product Promotion
1．The Marketing Mix
2．Product Planning
3．Pricing
4．Physical Distribution
5．Product Promotion
6．Advertising
7．Product Packaging
8．Breaking the Language Barriers
Chapter 10 InternationaIPayments & Settlements
Chapter 11 Brieflntroduction to International Business Practices
Chapter 12 Exchange Rate
Chapter 13 Negotiation Strategies on International Business
附：课文参考译文
1．What Is Business?
2．What Is Intemational Business?
3．The Scope ofIntemational Business Activities
4．International Risk
5．On Intemational Business Law
6．Commercial Credit
7．On Management oflnternational Business
8．A Brieflntroduction to the WTO
Chapter 2 Business Organizations
1．Introduction
2．Sole Proprietorship
3．General Partnership
4．Limited Partnership
5．Joint Stock Company
6．Corporations
7．Transnational Corporations
Chapter 3 Ways ofBusiness
1．Introduction
2．Wholesaling
3．Retailing
4．Franchisjng
5．Agency
6．Electronic Commerce
Chapter 4 A Guide to Economics
1．What Is Economics?
2．What Is Macroeconomics?
3．Monetary and Fiscal Policy
4．What Is Microecononucs?
5．The Demand Curve
6．The Supply Curve
7．The Equilibrium Price
8．Changes in Demand versus Changes in Quantity Demanded
9．Changes in Supply versus Changes in Quantity Supplied
Chapter 5 Types ofCompetition
1．Pure Competition
2．Monopolistic Competition
3．Oligopoly
4．Monopoly
5．Competitive Risk Minimization
Chapter 6 The Market Economy
1．Market and Market Economy
2．Price
3．Supply and Demand
4．The Market Price
Chapter 7 InternationaITrade Terms and Pricing Principles
1．Introduction
2．Definition of the Trade Terms in Incoterms 2010
3．How to Determine the Price for Imports and Exports?
4．Selection of Money ofAccount
5．Commission and Discount
6．Other Non-price Commercial Technical Terms
Chapter 8 Marketing
1．What Is Marketing?
2．The Marketing Concept
3．Marketing and Utility
4．The Target Market
5．The Industrial Market
6．Govemment and Institutional Markets
7．The Consumer Market
8．Classes of Consumer Goods
Chapter 9 The Marketing Mix & Product Promotion
1．The Marketing Mix
2．Product Planning
3．Pricing
4．Physical Distribution
5．Product Promotion
6．Advertising
7．Product Packaging
8．Breaking the Language Barriers
Chapter 10 InternationaIPayments & Settlements
Chapter 11 Brieflntroduction to International Business Practices
Chapter 12 Exchange Rate
Chapter 13 Negotiation Strategies on International Business
附：课文参考译文
