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世纪商务英语阅读教程专业篇I（第六版） / 新世纪高职高专商务英语专业系列规划教材

定价：￥32.00

作者：吴思乐，郭亚卿，任奎艳

出版时间：2018-08

出版社：大连理工大学出版社有限公司

“十二五”职业教育国家规划教材

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基本信息评价

出版社：大连理工大学出版社有限公司
ISBN：9787568514750
版次：6
图书编号：201289
本季征订号：66216273-4
开本：16开
出版时间：2018-08
中图分类编号：H319.9
适用专业：通用

作者简介

广东农工商职业技术学院商务英语专业负责人，从事高职英语教学一线教学20余载。教材编写经验丰富，主编《世纪商务英语外贸函电》《世纪商务英语谈判口语》。

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内容简介

该书共10个单元，单元话题均是微商务方向，包括：Unit 1 Marketing，Unit 2 Product Development，Unit 3 Price and Pricing，Unit 4 Distribution Channel，Unit 5 Promotion，Unit 6 Financial Management，Unit 7 Risk Management and Insuran

Unit 1 Business Ownership
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading

Unit 2 Company Structure and Corporate Culture
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading

Unit 3 Marketing
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading

Unit 4 Distribution Channel
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading

Unit 5 Promotion
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading

Unit 6 E-commerce & Cross-border E-commerce
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading

Unit 7 Financial Management
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading

Unit 8 Real Estate
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading

Unit 9 Risk Management and Insurance
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading

Unit 10 Business Law & Business Ethics
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading