新世界 商务英语阅读(上)(第3版) / 全国高职高专院校规划教材·商务英语专业
￥23.00定价
作者： 国晓立 周树玲
出版时间：2014年7月
出版社：对外经济贸易大学出版社
- 对外经济贸易大学出版社
- 9787566310316
- 192861
- 2014年7月
- H319.4
内容简介
语言的习得过程是由听、说、读、写组成的。听和说可以说只是机械的模仿阶段，而阅读可以帮助语言习得出现质的飞跃。它可以帮助学习者迅速扩大词汇量，将一门外语学活，并从思维方式得到训练从而加强语感。
国晓立、周树玲主编的《商务英语阅读(上商务英语专业第3版新世界全国高职高专院校规划教材)》从世界著名经济报刊、论著、网站等资源精心选材，进行编排，目的是使读者提高英语阅读和理解能力，同时掌握一定的国际商务知识，了解经济领域的一些新动态；使从事国际商务的人士在较短时间内熟悉经贸领域专业词汇，提高语言技能，成为中国目前急需的复合型商务人才。
本书共16个单元，涉及了国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等多个领域。每个单元包括三篇阅读。A篇内容翔实，让读者对本单元话题做整体了解，并掌握本领域所涉及的专业词汇；另外两篇补充阅读材料选自新闻报道，短小精悍，从某一独特视角让读者体会此领域的新发展和新动态。针对文章中出现的专业术语以及相关的知识背景，本书提供了详细的注释，帮助读者更好地理解文章。
本书的练习题型包括回答问题、词义搭配、多项选择、正误判断、英译汉等，并附有答案，目的在于帮助读者巩固所学内容，并帮助读者提高语言实际运用能力。
国晓立、周树玲主编的《商务英语阅读(上商务英语专业第3版新世界全国高职高专院校规划教材)》从世界著名经济报刊、论著、网站等资源精心选材，进行编排，目的是使读者提高英语阅读和理解能力，同时掌握一定的国际商务知识，了解经济领域的一些新动态；使从事国际商务的人士在较短时间内熟悉经贸领域专业词汇，提高语言技能，成为中国目前急需的复合型商务人才。
本书共16个单元，涉及了国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等多个领域。每个单元包括三篇阅读。A篇内容翔实，让读者对本单元话题做整体了解，并掌握本领域所涉及的专业词汇；另外两篇补充阅读材料选自新闻报道，短小精悍，从某一独特视角让读者体会此领域的新发展和新动态。针对文章中出现的专业术语以及相关的知识背景，本书提供了详细的注释，帮助读者更好地理解文章。
本书的练习题型包括回答问题、词义搭配、多项选择、正误判断、英译汉等，并附有答案，目的在于帮助读者巩固所学内容，并帮助读者提高语言实际运用能力。
目录
Unit 1 International Trade
Fast Reading Ⅰ US Presses Japan on Farm Imports and India on World Trade Talks
Fast Reading Ⅱ EU and US Edge Toward Trade Deal
Unit 2 Settling Disputes-The WTO's Unique Contribution
Fast Reading Ⅰ Integrated Negotiation
Fast Reading Ⅱ Landmark WTO Agreement'
Unit 3 Globalization and Its Impact on the Business
Fast Reading Ⅰ Population and Globalization
Fast Reading Ⅱ World Bank Says Global Economy at Turning Point
Unit 4 Can Sino-US Trade Friction Be Solved by Appreciation of RMB?
Fast Reading Ⅰ Renminbi Internationalization-A Delicate Issue
Fast Reading Ⅱ China's Economy Keeps 7.7 Percent Growth in 2013
Unit 5 Don't Fence Me Out!
Fast Reading Ⅰ Free Trade Agreement Opens Door
Fast Reading Ⅱ EU Proposes Protection for Plastic Bottle Industry
Unit 6 China, Dumping or Not
Fast Reading Ⅰ China Seeks WTO Dispute Settlement with US
Fast Reading Ⅱ China Urges EU to Drop Anti-dumping Duties on Bicycle
Unit 7 The Force Behind the Nike Empire
Fast Reading Ⅰ Walmart and the Middle Class, Sinking Together
Fast Reading Ⅱ Milton Hershey Created a Successful Business and Built a Sweet Town
Unit 8 Regional Economic Integration
Fast Reading Ⅰ China ASEAN to See Closer Economic Ties
Fast Reading Ⅱ China's Silk Road Visions Bring Cooperation, Not Conflict, to Region
Unit 9 Environment, Trade, and Investment
Fast Reading Ⅰ Animal Trafficking: Wildlife Trade Crisis Talks Held
Fast Reading Ⅱ All Over the World Responded to the Earth Hour Event
Unit 10 Negotiation Skills and Strategies
Fast Reading Ⅰ Business Is Negotiation
Fast Reading Ⅱ French Negotiating Style
Unit 11 “Toyota” of China
Fast Reading Ⅰ Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul
Fast Reading Ⅱ Toyota to End Car Production in Australia by 2017
Unit 12 The Survival of the Old Brands
Fast Reading Ⅰ Coca Cola Falls Short as Consumers B)rpass Soft Drinks for Healthier Options
Fast Reading Ⅱ Pu'er: The Tea that Changed a County
Unit 13 E-commerce: Doing Business Online
Fast Reading Ⅰ Going Shopping? Go Globall
Fast Reading Ⅱ Tencent Shares Rise to Record on China South City Deal
Unit 14 China's Door Now Wide-Open for Foreign Bank'
Fast Reading Ⅰ Bank Gets Nod for Joint Venture
Fast Reading Ⅱ Global Banks Cautious on Shanghai Free-Trade Zone
Unit 15 Known Brands Acquiring Name Recognition
Fast Reading Ⅰ Haier Plans to Set Up a New Plant in North India
Fast Reading Ⅱ ICBC Buys Small US Brokerage Firm
Unit 16 Multinational Companies
Fast Reading ⅠShares in Apple Rise After IPhone Deal with China Mobile
Fast Reading ⅡLandmark Sold to Chinese Buyer
References
Fast Reading Ⅰ US Presses Japan on Farm Imports and India on World Trade Talks
Fast Reading Ⅱ EU and US Edge Toward Trade Deal
Unit 2 Settling Disputes-The WTO's Unique Contribution
Fast Reading Ⅰ Integrated Negotiation
Fast Reading Ⅱ Landmark WTO Agreement'
Unit 3 Globalization and Its Impact on the Business
Fast Reading Ⅰ Population and Globalization
Fast Reading Ⅱ World Bank Says Global Economy at Turning Point
Unit 4 Can Sino-US Trade Friction Be Solved by Appreciation of RMB?
Fast Reading Ⅰ Renminbi Internationalization-A Delicate Issue
Fast Reading Ⅱ China's Economy Keeps 7.7 Percent Growth in 2013
Unit 5 Don't Fence Me Out!
Fast Reading Ⅰ Free Trade Agreement Opens Door
Fast Reading Ⅱ EU Proposes Protection for Plastic Bottle Industry
Unit 6 China, Dumping or Not
Fast Reading Ⅰ China Seeks WTO Dispute Settlement with US
Fast Reading Ⅱ China Urges EU to Drop Anti-dumping Duties on Bicycle
Unit 7 The Force Behind the Nike Empire
Fast Reading Ⅰ Walmart and the Middle Class, Sinking Together
Fast Reading Ⅱ Milton Hershey Created a Successful Business and Built a Sweet Town
Unit 8 Regional Economic Integration
Fast Reading Ⅰ China ASEAN to See Closer Economic Ties
Fast Reading Ⅱ China's Silk Road Visions Bring Cooperation, Not Conflict, to Region
Unit 9 Environment, Trade, and Investment
Fast Reading Ⅰ Animal Trafficking: Wildlife Trade Crisis Talks Held
Fast Reading Ⅱ All Over the World Responded to the Earth Hour Event
Unit 10 Negotiation Skills and Strategies
Fast Reading Ⅰ Business Is Negotiation
Fast Reading Ⅱ French Negotiating Style
Unit 11 “Toyota” of China
Fast Reading Ⅰ Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul
Fast Reading Ⅱ Toyota to End Car Production in Australia by 2017
Unit 12 The Survival of the Old Brands
Fast Reading Ⅰ Coca Cola Falls Short as Consumers B)rpass Soft Drinks for Healthier Options
Fast Reading Ⅱ Pu'er: The Tea that Changed a County
Unit 13 E-commerce: Doing Business Online
Fast Reading Ⅰ Going Shopping? Go Globall
Fast Reading Ⅱ Tencent Shares Rise to Record on China South City Deal
Unit 14 China's Door Now Wide-Open for Foreign Bank'
Fast Reading Ⅰ Bank Gets Nod for Joint Venture
Fast Reading Ⅱ Global Banks Cautious on Shanghai Free-Trade Zone
Unit 15 Known Brands Acquiring Name Recognition
Fast Reading Ⅰ Haier Plans to Set Up a New Plant in North India
Fast Reading Ⅱ ICBC Buys Small US Brokerage Firm
Unit 16 Multinational Companies
Fast Reading ⅠShares in Apple Rise After IPhone Deal with China Mobile
Fast Reading ⅡLandmark Sold to Chinese Buyer
References
