- 高等教育出版社
- 9787040161984
- 1
- 0041156685-4
- 16开
- 320
内容简介
本书是行业英语系列教材中的一册。本书共15单元，每单元分4大模块：听力、会话、基础知识和综合练习。本书在选材上注重前瞻性，着眼于行业新理念、新方法、新术语的导入；在各单元的设计上突出听说训练，以培养学生用英语进行交际的能力，适应复合型人才培养和对外经贸工作的需要。本书适合大专院校外经、外贸专业的学生和相关从业人员使用。本书另配有录音带。
目录
目录
UNIT 1 T ra de（贸易）
Part 1 Understanding of Trade
Part 2 Establishing Trade Relations
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 2 Ma rkets（市场）
Part 1 Some Forms of Markets
Part 2 Marketing Products or Services Successfully
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 3 A ttracting or Mak ing Investm en t（引资或投资）
Part 1 Attracting or Making Investment
Part 2 Investment Environment
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 4 Im port and Export（进口与出口）
Part 1 Import and Export
Part 2 Making the Decision to Import or Export
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 5 Technology Tran sfers（技术转让）
Part 1 Benefits of Advanced Technology
Part 2 Introducing the Latest Technology to Keep Competitiveness
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 6 Invitation for and Subm ission ofBids（招标与投标）
Part 1 Conditions for Bids
Part 2 Consulting About the Bids
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 7 Inqu iry and Offer（询价与报价）
Part 1 General Ideas of Inquiry and Offer
Part 2 DialoguesAbout Inquiry andOffer
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 8 Coun ter-Offer（还盘）
Part 1 Understanding of Counter-Offer
Part 2 Meeting Each Other Halfway
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 9 Accep ta n ce a n d O rderin g（接受与订购）
Part 1 Basic Ideas of Acceptance and Ordering
Part 2 Making a Further Concession
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 10 Pack ing and Sh ipm en t（包装与发运）
Part 1 Importance of Packing and Shipment
Part 2 Negotiation on Packing and Shipment Issues
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 11 Insu rance（保险）
Part 1 Understanding of Insurance
Part 2 Having the Goods Insured Appropriately
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 12 Agency（代理）
Part 1oles of Agency
Part 2gency & Commission
Part 3udimentary Knowledge
Part 4dditional Practice
UNIT 13 C la im s（索赔）
Part 1 Reasons for Claims
Part 2 Making Claims
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 14 A rb itra tion（仲裁）
Part 1 Settling Trade Disputes
Part 2 Avoiding Arbitration
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 15 Com m ercia lDocum en ts（商贸单证）
Part 1 General Ideas of Commercial Documents
Part 2 Dialogues About Draft and Bill of Lading
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Tapescrip ts
Key for Referen ce
UNIT 1 T ra de（贸易）
Part 1 Understanding of Trade
Part 2 Establishing Trade Relations
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 2 Ma rkets（市场）
Part 1 Some Forms of Markets
Part 2 Marketing Products or Services Successfully
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 3 A ttracting or Mak ing Investm en t（引资或投资）
Part 1 Attracting or Making Investment
Part 2 Investment Environment
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 4 Im port and Export（进口与出口）
Part 1 Import and Export
Part 2 Making the Decision to Import or Export
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 5 Technology Tran sfers（技术转让）
Part 1 Benefits of Advanced Technology
Part 2 Introducing the Latest Technology to Keep Competitiveness
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 6 Invitation for and Subm ission ofBids（招标与投标）
Part 1 Conditions for Bids
Part 2 Consulting About the Bids
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 7 Inqu iry and Offer（询价与报价）
Part 1 General Ideas of Inquiry and Offer
Part 2 DialoguesAbout Inquiry andOffer
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 8 Coun ter-Offer（还盘）
Part 1 Understanding of Counter-Offer
Part 2 Meeting Each Other Halfway
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 9 Accep ta n ce a n d O rderin g（接受与订购）
Part 1 Basic Ideas of Acceptance and Ordering
Part 2 Making a Further Concession
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 10 Pack ing and Sh ipm en t（包装与发运）
Part 1 Importance of Packing and Shipment
Part 2 Negotiation on Packing and Shipment Issues
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 11 Insu rance（保险）
Part 1 Understanding of Insurance
Part 2 Having the Goods Insured Appropriately
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 12 Agency（代理）
Part 1oles of Agency
Part 2gency & Commission
Part 3udimentary Knowledge
Part 4dditional Practice
UNIT 13 C la im s（索赔）
Part 1 Reasons for Claims
Part 2 Making Claims
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 14 A rb itra tion（仲裁）
Part 1 Settling Trade Disputes
Part 2 Avoiding Arbitration
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 15 Com m ercia lDocum en ts（商贸单证）
Part 1 General Ideas of Commercial Documents
Part 2 Dialogues About Draft and Bill of Lading
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Tapescrip ts
Key for Referen ce
UNIT 1 T ra de（贸易）
Part 1 Understanding of Trade
Part 2 Establishing Trade Relations
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 2 Ma rkets（市场）
Part 1 Some Forms of Markets
Part 2 Marketing Products or Services Successfully
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 3 A ttracting or Mak ing Investm en t（引资或投资）
Part 1 Attracting or Making Investment
Part 2 Investment Environment
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 4 Im port and Export（进口与出口）
Part 1 Import and Export
Part 2 Making the Decision to Import or Export
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 5 Technology Tran sfers（技术转让）
Part 1 Benefits of Advanced Technology
Part 2 Introducing the Latest Technology to Keep Competitiveness
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 6 Invitation for and Subm ission ofBids（招标与投标）
Part 1 Conditions for Bids
Part 2 Consulting About the Bids
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 7 Inqu iry and Offer（询价与报价）
Part 1 General Ideas of Inquiry and Offer
Part 2 DialoguesAbout Inquiry andOffer
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 8 Coun ter-Offer（还盘）
Part 1 Understanding of Counter-Offer
Part 2 Meeting Each Other Halfway
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 9 Accep ta n ce a n d O rderin g（接受与订购）
Part 1 Basic Ideas of Acceptance and Ordering
Part 2 Making a Further Concession
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 10 Pack ing and Sh ipm en t（包装与发运）
Part 1 Importance of Packing and Shipment
Part 2 Negotiation on Packing and Shipment Issues
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 11 Insu rance（保险）
Part 1 Understanding of Insurance
Part 2 Having the Goods Insured Appropriately
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 12 Agency（代理）
Part 1oles of Agency
Part 2gency & Commission
Part 3udimentary Knowledge
Part 4dditional Practice
UNIT 13 C la im s（索赔）
Part 1 Reasons for Claims
Part 2 Making Claims
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 14 A rb itra tion（仲裁）
Part 1 Settling Trade Disputes
Part 2 Avoiding Arbitration
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 15 Com m ercia lDocum en ts（商贸单证）
Part 1 General Ideas of Commercial Documents
Part 2 Dialogues About Draft and Bill of Lading
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Tapescrip ts
Key for Referen ce
UNIT 1 T ra de（贸易）
Part 1 Understanding of Trade
Part 2 Establishing Trade Relations
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 2 Ma rkets（市场）
Part 1 Some Forms of Markets
Part 2 Marketing Products or Services Successfully
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 3 A ttracting or Mak ing Investm en t（引资或投资）
Part 1 Attracting or Making Investment
Part 2 Investment Environment
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 4 Im port and Export（进口与出口）
Part 1 Import and Export
Part 2 Making the Decision to Import or Export
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 5 Technology Tran sfers（技术转让）
Part 1 Benefits of Advanced Technology
Part 2 Introducing the Latest Technology to Keep Competitiveness
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 6 Invitation for and Subm ission ofBids（招标与投标）
Part 1 Conditions for Bids
Part 2 Consulting About the Bids
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 7 Inqu iry and Offer（询价与报价）
Part 1 General Ideas of Inquiry and Offer
Part 2 DialoguesAbout Inquiry andOffer
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 8 Coun ter-Offer（还盘）
Part 1 Understanding of Counter-Offer
Part 2 Meeting Each Other Halfway
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 9 Accep ta n ce a n d O rderin g（接受与订购）
Part 1 Basic Ideas of Acceptance and Ordering
Part 2 Making a Further Concession
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 10 Pack ing and Sh ipm en t（包装与发运）
Part 1 Importance of Packing and Shipment
Part 2 Negotiation on Packing and Shipment Issues
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 11 Insu rance（保险）
Part 1 Understanding of Insurance
Part 2 Having the Goods Insured Appropriately
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 12 Agency（代理）
Part 1oles of Agency
Part 2gency & Commission
Part 3udimentary Knowledge
Part 4dditional Practice
UNIT 13 C la im s（索赔）
Part 1 Reasons for Claims
Part 2 Making Claims
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 14 A rb itra tion（仲裁）
Part 1 Settling Trade Disputes
Part 2 Avoiding Arbitration
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 15 Com m ercia lDocum en ts（商贸单证）
Part 1 General Ideas of Commercial Documents
Part 2 Dialogues About Draft and Bill of Lading
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Tapescrip ts
Key for Referen ce
