实用商务英语函电（附光盘） / 21世纪应用型本科院校商务英语系列规划教材
￥30.00定价
作者： 杜春雷 蒋欣
出版时间：2014年6月
出版社：东南大学出版社
- 东南大学出版社
- 9787564149017
- 188587
- 2014年6月
- 未分类
- 未分类
- H315
内容简介
由杜春雷、蒋欣主编的《实用商务英语函电(附光盘)》按照商务活动的全流程，以针织服装为主题商品，按照国际贸易进出口流程的主要环节和内容逐一呈现相关知识和例函。本书每章分三课，环环递进，业务步骤清晰，既详介了商务信函的特点、主要构成、基本格式和写作原则，又辅之以注释和练习，帮助学习者加深理解和巩固所学内容。本书附有课件，内容以教材为基础，并有所补充和拓展，方便教学与自学。
本书适用于商务英语、国际商务、外经贸、涉外文秘等专业的本、专科学生，也可作为对该门课程有兴趣的其他专业的辅修教材及从事商务的人员的自学材料。
本书适用于商务英语、国际商务、外经贸、涉外文秘等专业的本、专科学生，也可作为对该门课程有兴趣的其他专业的辅修教材及从事商务的人员的自学材料。
目录
Unit 1 Basic Knowledge of Business Letter Writing
Lesson 1 An Introduction to Business Letter Writing
Lesson 2 Layout of a Business Letter
Lesson 3 Writing Principles of a Business Letter
Unit 2 Establishing Business Relations
Lesson 1 Company Profile
Lesson 2 Self-introduction by Exporter
Lesson 3 (1) Importer Writes to Exporter
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 3 Enquiries and Replies
Lesson 1 (1) General Enquiry
(2) Reply to the Above
Lesson 2 (1) Order Enquiry
(2) Reply to the Above
Lesson 3 (1) Status Enquiry
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 4 Offers and Counter-offers
Lesson 1 (1) A Quotation
(2) Reply to the Above
Lesson2 (1) AFirmOffer
(2) The Counter-offer
(3) Reply to the Above
Lesson 3 (1) A Non-firm Offer
(2) The Counter-offer
(3) The Counter-counter Offer
Writing Practice
Useful Sentences
Unit 5 Orders, Acceptances and Rejections
Lesson 1 Sample Letters for Orders
Lesson 2 Acceptance and Partial Acceptance of Orders
Lesson 3 Rejection of Orders
Writing Practice
Useful Sentences
Unit 6 Contract Signing
Lesson 1 Sending a Sales Confirmation
Lesson 2 Sales Confirmation
Lesson 3 Counter Signature Letter
Writing Practice
Useful Sentences
Unit 7 Payment
Lesson 1 (1) Urging Establishment of the L/C
(2) Reply to the Above
Lesson 2 (1) Amendment to an L/C
(2) Reply to the Above
Lesson 3 Asking for Extension of an L/C
Writing Practice
Useful Sentences
Unit 8 Packing
Lesson 1 Inner Packing
Lesson 2 Outer Packing
Lesson 3 (1) Amending Packing Requirements and Marking
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 9 Shipment
Lesson 1 (1) Shipping Instructions
(2) Reply to the Above
Lesson 2 (1) Urging for Prompt Shipment
(2) Reply to the Above
Lesson 3 Shipping Advice
Writing Practice
Useful Sentences
Unit 10 Insurance
Lesson 1 (1) Buyer Asking Seller to Cover Insurance
(2) Reply to the Above
Lesson 2 (1) To Insure the Goods with an Insurance Company
(2) Reply from the Insurance Company
Lesson 3 (1) Asking the Seller to Arrange Shipment and Excessive Insurance
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 11 Complaints, Claims and Settlements
Lesson 1 (1) Complaint of Wrong Goods Delivered
(2) Reply--Complaint Accepted
Lesson 2 (1) Claim for Improper Packing
(2) Reply--Suggesting a Claim to the Shipping Company
Lesson 3 Claim for Inferior Quality
Writing Practice
Useful Sentences
Unit 12 Agency
Lesson 1 Importer Asking for Sole Agency
Lesson 2 Entrusting a Customer with Sole Agency
Lesson 3 Sole Agency Agreement
Writing Practice
Useful Sentences
Appendix Main Shipping Documents
Lesson 1 An Introduction to Business Letter Writing
Lesson 2 Layout of a Business Letter
Lesson 3 Writing Principles of a Business Letter
Unit 2 Establishing Business Relations
Lesson 1 Company Profile
Lesson 2 Self-introduction by Exporter
Lesson 3 (1) Importer Writes to Exporter
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 3 Enquiries and Replies
Lesson 1 (1) General Enquiry
(2) Reply to the Above
Lesson 2 (1) Order Enquiry
(2) Reply to the Above
Lesson 3 (1) Status Enquiry
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 4 Offers and Counter-offers
Lesson 1 (1) A Quotation
(2) Reply to the Above
Lesson2 (1) AFirmOffer
(2) The Counter-offer
(3) Reply to the Above
Lesson 3 (1) A Non-firm Offer
(2) The Counter-offer
(3) The Counter-counter Offer
Writing Practice
Useful Sentences
Unit 5 Orders, Acceptances and Rejections
Lesson 1 Sample Letters for Orders
Lesson 2 Acceptance and Partial Acceptance of Orders
Lesson 3 Rejection of Orders
Writing Practice
Useful Sentences
Unit 6 Contract Signing
Lesson 1 Sending a Sales Confirmation
Lesson 2 Sales Confirmation
Lesson 3 Counter Signature Letter
Writing Practice
Useful Sentences
Unit 7 Payment
Lesson 1 (1) Urging Establishment of the L/C
(2) Reply to the Above
Lesson 2 (1) Amendment to an L/C
(2) Reply to the Above
Lesson 3 Asking for Extension of an L/C
Writing Practice
Useful Sentences
Unit 8 Packing
Lesson 1 Inner Packing
Lesson 2 Outer Packing
Lesson 3 (1) Amending Packing Requirements and Marking
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 9 Shipment
Lesson 1 (1) Shipping Instructions
(2) Reply to the Above
Lesson 2 (1) Urging for Prompt Shipment
(2) Reply to the Above
Lesson 3 Shipping Advice
Writing Practice
Useful Sentences
Unit 10 Insurance
Lesson 1 (1) Buyer Asking Seller to Cover Insurance
(2) Reply to the Above
Lesson 2 (1) To Insure the Goods with an Insurance Company
(2) Reply from the Insurance Company
Lesson 3 (1) Asking the Seller to Arrange Shipment and Excessive Insurance
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 11 Complaints, Claims and Settlements
Lesson 1 (1) Complaint of Wrong Goods Delivered
(2) Reply--Complaint Accepted
Lesson 2 (1) Claim for Improper Packing
(2) Reply--Suggesting a Claim to the Shipping Company
Lesson 3 Claim for Inferior Quality
Writing Practice
Useful Sentences
Unit 12 Agency
Lesson 1 Importer Asking for Sole Agency
Lesson 2 Entrusting a Customer with Sole Agency
Lesson 3 Sole Agency Agreement
Writing Practice
Useful Sentences
Appendix Main Shipping Documents
