国际商务谈判 / 新时代商务英语本科系列
￥49.50定价
作者： 朱丹亚
出版时间：2017-08
出版社：重庆大学出版社
- 重庆大学出版社
- 9787568903844
- 174719
- 42217473-0
- 2017-08
- 管理学
- 工商管理
- F740.41
- 商务英语
- 本科
内容简介
由朱丹亚主编的《国际商务谈判(新时代商务英 语专业系列教材)(英文版)》是面向商务专业本科学 生的商务谈判教材，体现了国际商务谈判理论和商务 谈判实践相结合，针对性和实用性相结合，真实性与 通用性相结合的特点。全书共八章，系统地介绍了国 际商务谈判的概念、特点、原则、过程步骤、谈判策 略和技巧以及各国谈判风格等，并附有大量的案例和 习题，适合商务英语专业的学生和从事相关工作的企 事业人员使用。
目录
Chapter I Basics of International Business Negotiation roduction to Negotiation and Culture ncept and Characteristics of International Business Negotiation inciples of International Business NegotiationChapter II Planning the Negotiation rming Negotiation Team eating Information Base afting Negotiation Plan ysical PreparationsChapter III Executing the Negotiation e Opening Phase e Bargaining Phase e Closing PhaseChapter IV Strategies and Tactics in International Business Negotiation andard Negotiation Strategies untering Negative Negotiation Tactics veloping Your Negotiation StrategiesChapter V Ways of Breaking an Impasse in Negotiation uses of an Impasse rategies of Breaking an Impasse x Approaches for Getting through to the Decision Maker tablishing Deadlines to Move a Deal AlongChapter VI Communication Skills in International Business Negotiation 1. Introduction 2. Four Styles of Communication veloping Your Communication Style n-verbal Communication hural Differences in Style PreferencesChapter VII Styles of International Business Negotiation l. Introduction gotiating in Asia gotiating in Europe gotiating in North America gotiating in Latin America gotiating in the Middle East gotiating in AfricaChapter VIII The Principles of Negotiation e Definition of Pie servation Value
