国际贸易核心英语教程
￥35.00定价
作者： 郗婷婷
出版时间：2012-12
出版社：中国电力出版社有限公司
- 中国电力出版社有限公司
- 9787512347908
- 148324
- 46219242-8
- 平装
- 16开
- 2012-12
- 文学
- 外国语言文学
- H319.4
- 国际贸易
内容简介
《国际贸易核心英语教程(普通高等教育十二五规划教材)》编著者郗婷婷。
《国际贸易核心英语教程(普通高等教育十二五规划教材)》为普通高等教育“十二五”规划教材。
本书共分8个单元，主要内容包括国际贸易概论、国际贸易理论、经济全球化与区域经济一体化、跨国公司与对外直接投资、国际营销、国际贸易政策、中国主要贸易伙伴、环境贸易等。本书采用双语形式，旨在帮助高等院校国际经济与贸易专业的学生以及从事国际贸易的专业人士了解并掌握国际贸易方面的基本理论和核心技能，着力培养其在英文语境下阅读国际贸易相关文章、实践操作外贸流程的能力。在教材的结构编排设计中，每个单元的内容设计为新闻导入、学习目标、正文、词汇及相关专业词汇、补充阅读、课后习题、国际贸易实务案例。此外，教材的最后编写了总词汇以及各单元练习题答案，方便读者自学和查阅。这样的结构设计融合了知识的专业性与拓展性，极大丰富了教材的信息量和实用性。 ．
本书可作为普通高等院校国际经济与贸易专业教材，也可作为相关专业人员的参考用书。
《国际贸易核心英语教程(普通高等教育十二五规划教材)》为普通高等教育“十二五”规划教材。
本书共分8个单元，主要内容包括国际贸易概论、国际贸易理论、经济全球化与区域经济一体化、跨国公司与对外直接投资、国际营销、国际贸易政策、中国主要贸易伙伴、环境贸易等。本书采用双语形式，旨在帮助高等院校国际经济与贸易专业的学生以及从事国际贸易的专业人士了解并掌握国际贸易方面的基本理论和核心技能，着力培养其在英文语境下阅读国际贸易相关文章、实践操作外贸流程的能力。在教材的结构编排设计中，每个单元的内容设计为新闻导入、学习目标、正文、词汇及相关专业词汇、补充阅读、课后习题、国际贸易实务案例。此外，教材的最后编写了总词汇以及各单元练习题答案，方便读者自学和查阅。这样的结构设计融合了知识的专业性与拓展性，极大丰富了教材的信息量和实用性。 ．
本书可作为普通高等院校国际经济与贸易专业教材，也可作为相关专业人员的参考用书。
目录
前言
Topic One An Overview of International Trade
News Links
Learning Objectives
Text
1.1 Definitions
1.2 History of International Trade
1.3 Why do Countries Trade?
1.4 Trade and Globalization
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Two Theories of International Trade
News Links
Learning Objectives
Text
2.1 Mercantilism
2.2 Absolute Advantage
2.3 Comparative Advantage
2.4 The factor proportions trade theory
2.5 The LeontiefTheory
2.6 Theoretical Challenges to Free Trade
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Three Economic Integration
News Links
Learning Objectives
Text
3.1 Stages of Integration
3.2 European Integration
3.3 North American Economic Integration
3.4 ASEAN Free Trade Area (AFTA)
3.5 Asia-Pacific Economic Cooperation (APEC)
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Four Multinational Corporations and FDI
News Links
Learning Objectives
Text
4.1 The Multinational Corporations Phenomenon
4.2 Foreign Direct Investment (FDI)
4.3 Markets Entry Modes of Multinational Corporations
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Five International Marketing
News Links
Learning Objectives
Text
5.1 Marketing Research
5.2 Segmentation
5.3 Marketing Objectives and Strategy
5.4 Marketing Mix
5.5 Product Life Cycle
Vocabulary
Related Terms
Fol!ow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Six Government Regulation of Trade
News Links
Learning Objectives
Text
6.1 Tariffs
6.2 Quotas
6.3 Export Subsidies
6.4 Embargoes
6.5 Product Standards
6.6 Anti-dumping
6.7 Export Promotion
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Seven Trading Partners of China
News Links
Learning Objectives
Text
7.1 Trade with the European Union
7.2 Trade with the USA (Sino-US)
7.3 Trade with the Asia (Japan; Southeast Asia)
7.4 Trade with Africa
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Eight Trade and the Environment
News Links
Learning Objectives
Text
8.1 Is Free Trade Anti-environment?
8.2 Is the WTO Anti-environment?
8.3 Global Environmental Challenges
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Appendix I Vocabulary
Appendix II Key to Exercises
Appendix III Abbreviations for International Trade
References
Topic One An Overview of International Trade
News Links
Learning Objectives
Text
1.1 Definitions
1.2 History of International Trade
1.3 Why do Countries Trade?
1.4 Trade and Globalization
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Two Theories of International Trade
News Links
Learning Objectives
Text
2.1 Mercantilism
2.2 Absolute Advantage
2.3 Comparative Advantage
2.4 The factor proportions trade theory
2.5 The LeontiefTheory
2.6 Theoretical Challenges to Free Trade
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Three Economic Integration
News Links
Learning Objectives
Text
3.1 Stages of Integration
3.2 European Integration
3.3 North American Economic Integration
3.4 ASEAN Free Trade Area (AFTA)
3.5 Asia-Pacific Economic Cooperation (APEC)
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Four Multinational Corporations and FDI
News Links
Learning Objectives
Text
4.1 The Multinational Corporations Phenomenon
4.2 Foreign Direct Investment (FDI)
4.3 Markets Entry Modes of Multinational Corporations
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Five International Marketing
News Links
Learning Objectives
Text
5.1 Marketing Research
5.2 Segmentation
5.3 Marketing Objectives and Strategy
5.4 Marketing Mix
5.5 Product Life Cycle
Vocabulary
Related Terms
Fol!ow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Six Government Regulation of Trade
News Links
Learning Objectives
Text
6.1 Tariffs
6.2 Quotas
6.3 Export Subsidies
6.4 Embargoes
6.5 Product Standards
6.6 Anti-dumping
6.7 Export Promotion
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Seven Trading Partners of China
News Links
Learning Objectives
Text
7.1 Trade with the European Union
7.2 Trade with the USA (Sino-US)
7.3 Trade with the Asia (Japan; Southeast Asia)
7.4 Trade with Africa
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Eight Trade and the Environment
News Links
Learning Objectives
Text
8.1 Is Free Trade Anti-environment?
8.2 Is the WTO Anti-environment?
8.3 Global Environmental Challenges
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Appendix I Vocabulary
Appendix II Key to Exercises
Appendix III Abbreviations for International Trade
References
