国际商务交际与沟通实训教程 / 全国高职商务英语专业实践系列规划教材
￥34.80定价
作者： 邱飞燕，温雪梅 主编：许进，宫军
出版时间：2014-06
出版社：湘潭大学出版社
- 湘潭大学出版社
- 9787811285888
- 147876
- 2014-06
- H31
内容简介
邱飞燕、温雪梅编著的《国际商务交际与沟通实训教程(全国高职商务英语专业实践系列规划教材)》根据市场对当代商务英语专业人才的要求，结合多年的教学经验和工作实践，广泛借鉴国内外研究成果，贯彻落实关于“加强职业院校学生实践能力和职业技能的培养”的有关精神，坚持“应用为先，能力为本，突出实践”的指导思想，本着“三方有利”（即有利于学生、有利于用人单位、有利于学校）的原则，为了使学生具有从事涉外商务工作所必需的各种基本素养，较强的语言表达及应用能力和有效的跨文化商务交际与沟通能力，以期提高学生的就业竞争力。
目录
Module 1 Business Reception
Practice One: Business Reception
1.1 Preparation
1.2 Receiving Visitors at the Airport
1.3 Checking into Hotels
Practice TWo: Company Visiting and Entertaining
2.1 Welcoming Clients
2.2 Showing around the Company
2.3 Touring Around
2.4 Seeing off Clients
Module 2 Business Banquet
Practice One: Chinese Business Banquet
1.1 Introducing Chinese Cuisines
1.2 Tabigware and Table Manners
1.3 A Welcoming Banquet at a Chinese Restaurant
Practice TWo: Western Business Banquet
2.1 Tableware and Table Manners
2.2 A Farewell Banquet at a Western Restaurant
Module 3 Business Meeting
Practice One: Intemationai Meeting
1.1 Plan and Preparation
1.2 Follow the Work Flow
1.3 Opening a Meeting
Practice TWo: Presenting Products
2.1 Public Speech
2.2 Product Presentation
2.3 Product Launch
Module 4 International Trade and Exhibition
Practice One: Pre-Exhibition Arrangement
1.1 Preparation for Exhibitions
1.2 Booth Sales and Application
1.3 Transportantion of Exhibited Products
Practice Two: Booth Reception
2.1 Move-in
2.2 Booth Reception
2.3 After the Show
Module 5 Business Negotiation
Practice One: Price Negotiation
1.1 Preparation
1.2 Making Inquiry and Offers
1.3 Bargaining and Making Concessions
1.4 Reaching an Agreement
Practice Two: Conclusion of Business
2.1 Terms of Payment
2.2 Delivery
2.3 Sales Contracts
Module 6 Job Hunting
Practice One: Resume Design
1.1 Job Vacancy and Self-evaluation
1.2 Resume Design
1.3 Cover Letter
Practice Two: Job Interview
2.1 Preparation
2.2 Participating in a Job Interview
Practice One: Business Reception
1.1 Preparation
1.2 Receiving Visitors at the Airport
1.3 Checking into Hotels
Practice TWo: Company Visiting and Entertaining
2.1 Welcoming Clients
2.2 Showing around the Company
2.3 Touring Around
2.4 Seeing off Clients
Module 2 Business Banquet
Practice One: Chinese Business Banquet
1.1 Introducing Chinese Cuisines
1.2 Tabigware and Table Manners
1.3 A Welcoming Banquet at a Chinese Restaurant
Practice TWo: Western Business Banquet
2.1 Tableware and Table Manners
2.2 A Farewell Banquet at a Western Restaurant
Module 3 Business Meeting
Practice One: Intemationai Meeting
1.1 Plan and Preparation
1.2 Follow the Work Flow
1.3 Opening a Meeting
Practice TWo: Presenting Products
2.1 Public Speech
2.2 Product Presentation
2.3 Product Launch
Module 4 International Trade and Exhibition
Practice One: Pre-Exhibition Arrangement
1.1 Preparation for Exhibitions
1.2 Booth Sales and Application
1.3 Transportantion of Exhibited Products
Practice Two: Booth Reception
2.1 Move-in
2.2 Booth Reception
2.3 After the Show
Module 5 Business Negotiation
Practice One: Price Negotiation
1.1 Preparation
1.2 Making Inquiry and Offers
1.3 Bargaining and Making Concessions
1.4 Reaching an Agreement
Practice Two: Conclusion of Business
2.1 Terms of Payment
2.2 Delivery
2.3 Sales Contracts
Module 6 Job Hunting
Practice One: Resume Design
1.1 Job Vacancy and Self-evaluation
1.2 Resume Design
1.3 Cover Letter
Practice Two: Job Interview
2.1 Preparation
2.2 Participating in a Job Interview
