- 科学出版社
- 9787030488251
- 147836
- 61176331-9
- 16开
- 2016-06
- 经济学
- 应用经济学
- F75
- 国际商务
- 中职
内容简介
朱林、王婷婷主编的《外贸英文函电基础(中职中专国际商务专业创新型系列教材)》以适应中职学生学情为原则，以中等职业教育学校国际商务专业的学生就业为导向，结合对外经贸工作的行业特点和专业学习的需要，在编写中注重系统性、科学性和实用性。本书具有直观、易懂、重点突出、可操作性强等特点。
本书以国际贸易业务的交易磋商与履行程序为主线，重点介绍各环节所需的英文书信的基本格式、写作原则与要求、常用词汇与句型，同时搭配实训练习，以巩固知识，提升能力。
本书可作为中等职业学校、中职升为高职学校的国际商务等相关专业的教材，也可作为国际商务人员和有一定英语基础、并有志于从事国际商务工作的人员的参考用书。
本书以国际贸易业务的交易磋商与履行程序为主线，重点介绍各环节所需的英文书信的基本格式、写作原则与要求、常用词汇与句型，同时搭配实训练习，以巩固知识，提升能力。
本书可作为中等职业学校、中职升为高职学校的国际商务等相关专业的教材，也可作为国际商务人员和有一定英语基础、并有志于从事国际商务工作的人员的参考用书。
目录
Module One Business Correspondence
Chapter 1 Layouts & Structures of Business Letters & E-mails
Lesson 1 The Importance of the Business Correspondence
1.1 What is business correspondence?
1.2 Why is the business correspondence important?
1.3 Writing principles of business correspondence
Lesson 2 Business Letter
2.1 Structure of Business Letter
2.2 Forms of Business Letter
2.3 The Envelop
Lesson 3 Business Fax & E-mail
3.1 Layout ofaFax
3.2 Layout of an E-mail
Module Two Business Negotiation
Chapter 2 Establishing Business Relations
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 4 Self-introduction
Chapter 3 Enquiries and Offers
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 5 General Enquiry & Reply 1
Lesson 6 General Enquiry & Reply 2
Lesson 7 Specific Enquiry & Non-Firm Offer
Lesson 8 Specific Enquiry & Firm Offer
Chapter 4 Counter-Offers
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 9 Counter-offer & Counter-counter-offer
Lesson 10 Counter-offer & Persuading Acceptance
Module Three Order & Conclusion of Business
Chapter 5 Orders and Sales Contracts & E-mails
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 11 Place an Order & Acceptance
Lesson 12 Place a Repeat Order & Rejection
Lesson 13 Sales Confirmation
Module Four Execution of Contract
Chapter 6 Terms of Payment
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 14 Payment by T/T
Lesson 15 Payment by D/P
Lesson 16 Payment by L/C
Lesson 17 Urging establishment of L/C
Lesson 18 Asking for Amendment of L/C
Lesson 19 Extending L/C
Chapter 7 Packing
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 20 Packing Instruction
Lesson 21 Improving the Packing
Chapter 8 Shipment
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 22 Shipping Instruction and Advice
Lesson 23 Urging the Shipment
Lesson 24 Proposing Partial Shipment
Chapter 9 Insurance
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 25 Asking for Insurance
Lesson 26 Insurance Coverage
Chapter 10 Complaint & Claim
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 27 Claim for Non-conformity Quality
Lesson 28 Claim for Short Delivery
Lesson 29 Claim for Poor Packing
参考文献
Chapter 1 Layouts & Structures of Business Letters & E-mails
Lesson 1 The Importance of the Business Correspondence
1.1 What is business correspondence?
1.2 Why is the business correspondence important?
1.3 Writing principles of business correspondence
Lesson 2 Business Letter
2.1 Structure of Business Letter
2.2 Forms of Business Letter
2.3 The Envelop
Lesson 3 Business Fax & E-mail
3.1 Layout ofaFax
3.2 Layout of an E-mail
Module Two Business Negotiation
Chapter 2 Establishing Business Relations
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 4 Self-introduction
Chapter 3 Enquiries and Offers
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 5 General Enquiry & Reply 1
Lesson 6 General Enquiry & Reply 2
Lesson 7 Specific Enquiry & Non-Firm Offer
Lesson 8 Specific Enquiry & Firm Offer
Chapter 4 Counter-Offers
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 9 Counter-offer & Counter-counter-offer
Lesson 10 Counter-offer & Persuading Acceptance
Module Three Order & Conclusion of Business
Chapter 5 Orders and Sales Contracts & E-mails
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 11 Place an Order & Acceptance
Lesson 12 Place a Repeat Order & Rejection
Lesson 13 Sales Confirmation
Module Four Execution of Contract
Chapter 6 Terms of Payment
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 14 Payment by T/T
Lesson 15 Payment by D/P
Lesson 16 Payment by L/C
Lesson 17 Urging establishment of L/C
Lesson 18 Asking for Amendment of L/C
Lesson 19 Extending L/C
Chapter 7 Packing
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 20 Packing Instruction
Lesson 21 Improving the Packing
Chapter 8 Shipment
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 22 Shipping Instruction and Advice
Lesson 23 Urging the Shipment
Lesson 24 Proposing Partial Shipment
Chapter 9 Insurance
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 25 Asking for Insurance
Lesson 26 Insurance Coverage
Chapter 10 Complaint & Claim
Introduction and Writing Skill
Introduction
Writing Skills
Lesson 27 Claim for Non-conformity Quality
Lesson 28 Claim for Short Delivery
Lesson 29 Claim for Poor Packing
参考文献
