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出版时间:2014年11月

出版社:武汉大学出版社

以下为《国际商务英语》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 武汉大学出版社
  • 9787307132412
  • 138718
  • 2014年11月
  • H31
内容简介

  邓之宇、徐澄编著的《国际商务英语(国际商务系列教材)》由十个章节组成。每一个章节围绕一个主题展开。编著者编写本书的目的是使广大学生及从业人员了解国际商务相关知识,掌握参与国际贸易必备的国际市场营销分析能力与国际贸易实务操作能力,具备一定对外贸易谈判技巧。

目录
Part I Globalization
 Chapter 1 Globalization
  Highlights
  Opening Case: Box Continues Global Expansion with New
  Strategic Partners
  Text: Global Expansion
  Extensive Reading: What Is Giobalization
  Web Resources
Part II Global Environment
 Chapter 2 The Political Environment
  Highlights
  Opening Case: The Promise of the Region's Oil Fields
  Isn't Without Political Complications
  Text: Political Environment
  Extensive Reading: Business and Government
  Web Resources
 Chapter 3 The Legal Environment
  Highlights
  Opening Case: Colombia Gets a U. S. Treaty It May
  No Longer Need
  Text: The International Legal Environment
  Extensive Reading: The U. S. Legal System
  Web Resources
 Chapter 4 The Cultural Environment
  Highlights
  Opening Case: Cross-Cultural Solutions for International
  Business
  Text: Culture and International Business
  Extensive Reading
  Web Resources
Part III Global Trade and Investment
 Chapter 5 International Trade
  Highlights
  Opening Case: What's Roilling the Waters of Global Trade
  Text: Why Do Nations Trade
  Extensive Reading: The New Trade Theory
  Web Resources
 Chapter 6 Investment
  Highlights
  Opening Case: Investing in the Future: A Philosophy
  for Success
  Text: Theory of International Investment
  Extensive Reading: Foreign Direct Investment in the World
  Economy
  Web Resources
 Chapter 7 Economic Integration
  Highlights
  Opening Case: East Asia Economic Integration
  Text: Economic Integration
  Extensive Reading: Levels of Economic Integration
  Web Resources
 Chapter 8 Exporting and Importing
  Highlights
  Opening Case: EU Welcomes Russia's WTO Accession
  after 18 Years of Negotiations
  Text: World Trade Organization
  Extensive Reading: Function of International Trade
  International Chamber of
  Commerce ( ICC )
  Web Resources
 Chapter 9 International Manufacturing Management
  Highlights
  Opening Case
  Text: Global Manufacturing and Material Management
  Extensive Reading: Where to Produce
  Web Resources
 Chapter 10 Intemational Marketing
  Highlights
  Opening Case
  Text: Global Marketing
  Extensive Reading: Marketing Fundamentals
  Web Resources
 Chapter 11 lntemational Human Resource Management
  Highlights
  Opening Case: The Case for Personal-Identity
  Socialization
  Text: Managing a Global Workforce
  Extensive Reading: The Process of Human Resouces
  Management
  Web Resources
 Chapter 12 International Financial Management
  Highlights
  Opening Case: Rick Perry's Not-Really-All-That-Flat Tax
  Text: International Taxation
  Extensive Reading: Government as Tax Collector
  Web Resources
参考书目