- 中国商务出版社
- 9787510311376
- 33619
- 2015-01
- H31
内容简介
蒋磊、邓楠主编的《经贸英语(第2版中国国际贸易学会十二五规划教材)》以英语为载体，以经贸学科的专业知识为被载体，使学习者真正体验经贸职业典型的工作过程，获取相关知识和技能。教材各单元均设计了Looking & Thinking，Listening & Speaking，Reading & Understanding，Writing Project等内容，根据经贸工作任务所需要的知识和技能安排英语学习任务，全方位地训练学生经贸英语阅读和表达的实际语言应用能力。
目录
Unit 1 Business and Trade
Work Objectives
Module I Lead-in:Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A International Trade
Reading B Yard Sales in the United States
Module IV Linking up: Reading Skills & Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 2 Company Presentations
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A A Trend-Businesses Today Go Global
Reading B IKEA-Making Life Better
Module IV Linking up: Reading Skills & Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 3 Conference and Exhibition
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A Trade Show-A Promising Industry
Reading B Fashion Shows
Module IV Linking up. Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 4 New Retailing Program
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A Factory-to-Store Strategy Pays Off for US Retailer
Reading B Carrefour-World's Largest Food Retailer
Module IV Linking up: Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 5 Business Dinner
Work Objectives
Module I Lead-in. Looking & Thinking
Module II Listening & Speaking
Module m Reading & Understanding
Reading A Doing Business over Meals
Reading B A Bigger and Better Reception
Module IV Linking up: Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 6 Brands
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A Developing A New Brand
Reading B The Importance of Brands
Module IV Linking up: Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 7 Money and Banking Matter
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A How the Pound Killed British Industry
Reading B How to Turn Your Clicks to Cash
Module IV Linking up: Reading Skills and Word Building .-""
Module V Building-up More Skills
Module VI Funny Time
Unit 8 Marketing
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A Give Benefits Not Products
Reading B Internet Marketing Promotion Today
Module IV Linking up: Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 9 Customer Service
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A Customer First Customer Service
Reading B Customized Shops Bring the Customers
Module IV Linking up. Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 10 Starting up Your Own Business
Work Objectives
Module I Lead-in. Looking & Thinking
Module II Listening & Speaking
Module In Reading & Understanding
Reading A Nike's E-recruitment Strategy
Reading B Start up the Easy Way by Opening A Franchise
Module IV Linking up. Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Work Objectives
Module I Lead-in:Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A International Trade
Reading B Yard Sales in the United States
Module IV Linking up: Reading Skills & Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 2 Company Presentations
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A A Trend-Businesses Today Go Global
Reading B IKEA-Making Life Better
Module IV Linking up: Reading Skills & Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 3 Conference and Exhibition
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A Trade Show-A Promising Industry
Reading B Fashion Shows
Module IV Linking up. Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 4 New Retailing Program
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A Factory-to-Store Strategy Pays Off for US Retailer
Reading B Carrefour-World's Largest Food Retailer
Module IV Linking up: Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 5 Business Dinner
Work Objectives
Module I Lead-in. Looking & Thinking
Module II Listening & Speaking
Module m Reading & Understanding
Reading A Doing Business over Meals
Reading B A Bigger and Better Reception
Module IV Linking up: Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 6 Brands
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A Developing A New Brand
Reading B The Importance of Brands
Module IV Linking up: Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 7 Money and Banking Matter
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A How the Pound Killed British Industry
Reading B How to Turn Your Clicks to Cash
Module IV Linking up: Reading Skills and Word Building .-""
Module V Building-up More Skills
Module VI Funny Time
Unit 8 Marketing
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A Give Benefits Not Products
Reading B Internet Marketing Promotion Today
Module IV Linking up: Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 9 Customer Service
Work Objectives
Module I Lead-in: Looking & Thinking
Module II Listening & Speaking
Module III Reading & Understanding
Reading A Customer First Customer Service
Reading B Customized Shops Bring the Customers
Module IV Linking up. Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 10 Starting up Your Own Business
Work Objectives
Module I Lead-in. Looking & Thinking
Module II Listening & Speaking
Module In Reading & Understanding
Reading A Nike's E-recruitment Strategy
Reading B Start up the Easy Way by Opening A Franchise
Module IV Linking up. Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
