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出版时间:2015年1月

出版社:北京邮电大学出版社

以下为《国际贸易操作实务》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 北京邮电大学出版社
  • 9787563541966
  • 132881
  • 0042182492-1
  • 2015年1月
  • 应用经济学
  • F740.4
  • 经济管理
  • 本科
内容简介
与传统的国际贸易书籍不同,本书以外贸企业订单执行流程为线索,将整个外贸流程分为营销、生产、运输和结汇四个环节,旨在帮助国际贸易和商务英语专业的学生熟悉外贸工作流程,提高他们在将来工作中的业务能力与交际能力。 本书共设10个单元,每个单元包括3篇文章,其中第1篇文章为精读材料,第2、3篇文章为泛读材料,教师在教学过程中可根据课时灵活掌握。 本书的练习以提高学生的专业知识能力和英语语言能力为出发点,分为简答题、选择题、翻译题、句子释义题、函电写作题、案例分析题等。本书还在每个单元最后增加了常用国际贸易单证讲解及情景对话练习。
目录
UNIT 1 TRADE FAIRSReading 1 Trade Fairs as Part of the Marketing MixReading 2 Aims of ParticipatioiTrade FairsReading 3 Manning the StandENGLISH FOR WORKPLACE MUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 2 MUNICATIONReading 1 Preparing Sales LiteratureReading 2 Programming PromotionReading 3 Programming AdvertisingENGLISH FOR WORKPLACE MUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 3 GETTING ORDERSReading 1 Preparing Specifications and NegotiatingReading 2 Prompting and Responding to Sales EnquiriesReading 3 Pricing and QuotingENGLISH FOR WORKPLACE MUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 4 PRODUCTION CAPABILITIESReading 1 Locating and Evaluating Plant SiteReading 2 Scheduling Work, Routing and Dispatching WorkReading 3 Estimating ProductioCostENGLISH FOR WORKPLACE MUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 5 PRODUCING QUANTITYReading 1 Designing and Installing PlantReading 2 Engineering ProductioProcessReading 3 ToolingENGLISH FOR WORKPLACE MUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 6 PRODUCING AT QUALITYReading 1 Developing Quality StandardsReading 2 Developing Quality Control ProceduresReading 3 Designing Product Services DepartmentsENGLISH FOR WORKPLACE MUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 7 PRODUCING ON TIMEReading 1 Determining Inventory RequirementsReading 2 Handling MaterialsReading 3 Purchasing and ExpeditingENGLISH FOR WORKPLACE MUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 8 PRODUCING AT COSTReading 1 Installing Cost ReductioProgrammesReading 2 Balancing ProductionReading 3 Developing Maintenance Systems and Improving MethodsENGLISH FOR WORKPLACE MUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 9 PERFORMING FREIGHT OPERATIONSReading 1 Preparing the Export Order for DistributionReading 2 The Transport ProcessReading 3 Calculating Freight CostsENGLISH FOR WORKPLACE MUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 10 GETTING PAIDReading 1 Documentary CreditReading 2 Bank CollectionsReading 3 Other Methods of PaymentENGLISH FOR WORKPLACE MUNICATIONINTERNATIONAL TRADE DOCUMENTSVOCABULARYREFERENCES