国际市场营销
定价：￥34.00
作者： 孙宁，章爱民
出版社：高等教育出版社
普通高等教育“十一五”国家级规划教材
- 高等教育出版社
- 9787040318067
- 1版
- 47265566-1
- 16开
- 350
- 文学
- 外国语言文学类
- 英语、商务类
- 本科
内容简介
目录
目录
前辅文
Part One: A Conceptual Overview
Chapter 1 Marketing: A Universal Discipline
Chapter 2 Marketing Management Philosophies
Part Two: International Marketing Environments
Chapter 3 Economic Environment
Chapter 4 Social and Cultural Environment
Chapter 5 Competitive Environment
Part Three: Strategic Marketing Planning
Chapter 6 Marketing Research
Chapter 7 Market Segmentation, Targeting and Positioning
Chapter 8 Market Entry and Expansion
Chapter 9 Consumer Behavior and Infl uence
Part Four: The Global Marketing Mix Strategies
Chapter 10 Product Strategies
Chapter 11 Service Strategies
Chapter 12 Pricing Strategies
Chapter 13 Distribution Strategies
Chapter 14 Promotion Strategies
前辅文
Part One: A Conceptual Overview
Chapter 1 Marketing: A Universal Discipline
Chapter 2 Marketing Management Philosophies
Part Two: International Marketing Environments
Chapter 3 Economic Environment
Chapter 4 Social and Cultural Environment
Chapter 5 Competitive Environment
Part Three: Strategic Marketing Planning
Chapter 6 Marketing Research
Chapter 7 Market Segmentation, Targeting and Positioning
Chapter 8 Market Entry and Expansion
Chapter 9 Consumer Behavior and Infl uence
Part Four: The Global Marketing Mix Strategies
Chapter 10 Product Strategies
Chapter 11 Service Strategies
Chapter 12 Pricing Strategies
Chapter 13 Distribution Strategies
Chapter 14 Promotion Strategies
前辅文
Part One: A Conceptual Overview
Chapter 1 Marketing: A Universal Discipline
Chapter 2 Marketing Management Philosophies
Part Two: International Marketing Environments
Chapter 3 Economic Environment
Chapter 4 Social and Cultural Environment
Chapter 5 Competitive Environment
Part Three: Strategic Marketing Planning
Chapter 6 Marketing Research
Chapter 7 Market Segmentation, Targeting and Positioning
Chapter 8 Market Entry and Expansion
Chapter 9 Consumer Behavior and Infl uence
Part Four: The Global Marketing Mix Strategies
Chapter 10 Product Strategies
Chapter 11 Service Strategies
Chapter 12 Pricing Strategies
Chapter 13 Distribution Strategies
Chapter 14 Promotion Strategies
前辅文
Part One: A Conceptual Overview
Chapter 1 Marketing: A Universal Discipline
Chapter 2 Marketing Management Philosophies
Part Two: International Marketing Environments
Chapter 3 Economic Environment
Chapter 4 Social and Cultural Environment
Chapter 5 Competitive Environment
Part Three: Strategic Marketing Planning
Chapter 6 Marketing Research
Chapter 7 Market Segmentation, Targeting and Positioning
Chapter 8 Market Entry and Expansion
Chapter 9 Consumer Behavior and Infl uence
Part Four: The Global Marketing Mix Strategies
Chapter 10 Product Strategies
Chapter 11 Service Strategies
Chapter 12 Pricing Strategies
Chapter 13 Distribution Strategies
Chapter 14 Promotion Strategies
