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出版时间:2016-02

出版社:清华大学出版社

以下为《国际商务函电(第2版)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 清华大学出版社
  • 9787302417095
  • 2-1
  • 72726
  • 42170577-3
  • 平装
  • 16开
  • 2016-02
  • 管理学
  • 工商管理
  • F74
  • 国际商务
  • 本科
内容简介
  李爽主编的《国际商务函电(第2版二十一世纪普通高等院校实用规划教材)》介绍国际经贸实务的中英文写作,紧密结合我国外经贸业务实际,总结和归纳了国际经贸业务中的常用术语、常用短语、句型结构和缩略语,内容新,实用性强。
  全书共分为十四个单元,按照实际交易程序介绍商务信函的写作方法,内容包括建立业务关系、询价、报价、还价、接受、开证、保险、租船订舱和索赔等,另外还介绍了国际商务应用文的写法和合同或合约的阅读。每个单元的内容主要包括导读、样函、注释、常用语句、写作指导和练习,书末附有各单元导读和样函主体部分的译文,以及两套模拟试卷及其答案和各单元练习题的答案。
  本书适合用作大学本科和专科生,独立学院和高职高专学生及对外经济贸易工作人员的教材及自学参考书。
目录
UNIT 1  FUNDAMENTALS OF BUSINESS LETTER WRITING
  Lead-in 1
  1. Principles of Business Letter Writing
  2. Layout of A Business Letter
  3. The Main Parts of A Business Letter
  4. Miscellaneous Matters
  5. How to Address an Envelope
  Exercises
UNIT 2  ESTABLISHMENT OF BUSINESS RELATIONS
  Lead-in
  Specimen Letter 1  A Request to Establish Business Relations
  Specimen Letter 2  Asking for Establishing Business Relations(1)
  Specimen Letter 3  Asking for Establishing Business Relations(2)
  Specimen Letter 4  Reply to the Letter of Establishing Business Relations(1)
  Specimen Letter 5  Reply to the Letter of Establishing Business Relations(2)
  Specimen Letter 6  Asking to Provide Sales Agency Service
  Specimen Letter 7  Try to Resume the Old Business Relations
  Useful Sentences
  Letter-writing Guide
  Exercises
UNIT 3  INQUIRIES AND REPLIES
  Lead-in
  Specimen Letter 1  Make an Inquiry after Reading an Advertisement
  Specimen Letter 2  Customers Interested in the Displayed Products
  Specimen Letter 3  Asking for the Catalogue and Price List
  Specimen Letter 4  Sending Catalogues and Price Lists
  Specimen Letter 5  Asking for Quotations
  Specimen Letter 6  Reply to the Inquiry
  Useful Sentences
  Letter-writing Guide
  Exercises
UNIT 4  OFFERS AND COUNTER-OFFERS
  Lead-in
  Specimen Letter 1  Make an Offer Based on Enquiry
  Specimen Letter 2  Counter-offer
  Specimen Letter 3  Reject the Price Reduction
  Specimen Letter 4  Make a Concession
  Specimen Letter 5  Accept the Counter-offer
  Useful Sentences
  Letter-writing Guide
  Exercise
UNIT 5  ORDERS AND FULFILLMENT OF ORDERS
  Lead-in
  Specimen Letter 1  Making A Trial Order
  Specimen Letter 2  Enclosing an Order Form
  Specimen Letter 3  Place an Order
  Specimen Letter 4  Decline an Order
  Specimen Letter 5  Confirm an Order
  Specimen Letter 6  Confirm a Repeat Order
  Specimen Letter 7  Recommendation of a Substitute
  Useful Sentences
  Letter-writing Guide
  Exercises
UNIT 6  SALES PROMOTION
  Lead-in
  Specimen Letter 1  Introducing Commodities
  Specimen Letter 2  Offering a Discount
  Specimen Letter 3  Sales Promotion Correspondence
  Specimen Letter 4  Comparison of Goods
  Specimen Letter 5  Recommendation of a Substitute
  Specimen Letter 6  Promotion to a Former Client
  Useful Sentences
  Letter-writing Guide
  Exercises
UNIT 7  TERMS OF PAYMENT
  Lead-in
  Specimen Letter 1  Asking to Establish L/C as the Terms of Payment
  Specimen Letter 2  Advice of Establishment of L/C
  Specimen Letter 3  Asking for Amendment to L/C
  Specimen Letter 4  Ask for Extension of L/C
  Specimen Letter 5  Reply to the Letter of Asking for Extension of L/C
  Specimen Letter 6  Reply to Urging to Establish L/C
  Specimen Letter 7  Request for D/A Payment
  Specimen Letter 8  Urging Establishment of L/C
  Useful Sentences
  Letter-writing Guide
  Exercises
UNIT 8  PACKING
  Lead-in
  Specimen Letter 1  Buyer's Requirement for Packing and Shipping Marks
  Specimen Letter 2  Negotiation on Packing and Marking
  Specimen Letter 3  Reply to the Packing Instruction
  Specimen Letter 4  Packing Requirement
  Specimen Letter 5  Exporter's Advice of Packing, Shipping Marks and Shipment
  Specimen Letter 6  Claim for Improper Packing
  Useful Sentences
  Letter-writing Guide
  Exercises
UNIT 9  INSURANCE
  Lead-in
  Specimen Letter 1  Asking for the Premium Rate
  Specimen Letter 2  Reply to an Enquiry of Insurance
  Specimen Letter 3  A Request for Insurance
  Specimen Letter 4  Reply to a Request for Insurance
  Specimen Letter 5  Importer Asks Exporter to Arrange Insurance
  Specimen Letter 6  Insurance Policy
  Useful Sentences
  Letter-writing Guide
  Exercises
UNIT 10  SHIPMENT
  Lead-in
  Specimen Letter 1  Asking for Amendment to the Terms of Shipment
  Specimen Letter 2  Giving Shipping Instructions to the Seller
  Specimen Letter 3  Urging an Immediate or P