- 高等教育出版社
- 9787040364705
- 1
- 56113
- 0061152646-8
- 平装
- 16开
- 2012-12-24
- 170
- 93
- 管理学
- 工商管理
本书是浙江省国际商务专业课程改革教材,由浙江省教育厅职成教教研室依据浙江省职业学校国际商务专业教学指导方案组织编写。
全书共分八个学习项目,分别是:建立贸易关系(Establish Trade Re⁃lations)、询盘(Enquiry)、报盘与还盘(Offer and Counter-Offer)、成交(Close the Deal)、保险(Insurance)、装运(Shipment)、付款(Pay⁃ment)、索赔与理赔(Claims and Settlement)。
本书可作为职业院校国际商务专业、商务英语专业和经贸类相关专业教材,也可作为在职人员自学用书及岗位培训教材。
前辅文
Project 1 Establish Trade Relations
Task 1 Look for Clients
Scene 1:Receiving an E-mail
Scene 2:At the Fair
Task 2 Establish Business Relations
Scene 1:Replying an E-mail
Scene 2:Sending an E-mail
Project 2 Enquiry
Task 1 Make Enquiries
Scene 1:At the Fair
Scene 2:Enquiring by E-mail
Task 2 Collect Enquiry Information
Scene:Receiving Enquiries
Project 3 Offer and Counter-Offer
Task 1 Process the Information
Scene:Receiving an Offer
Task 2 Make a Voluntary Offer
Scene 1:Sending Proforma Invoice
Scene 2:Sending an Offer
Task 3 Ask for Lower Prices
Scene 1:Asking for Further Discount
Scene 2:Giving a Discount
Task 4 Increase Selling Prices
Scene:Informing Increase in Price
Project 4 Close the Deal
Task 1 Sign a Contract
Scene 1:Signing a Contract with a Customer
Scene 2:Checking up the Order
Task 2 Book a Repeat Order
Scene 1:Completing the Proforma Invoice
Scene 2:Failing to Supply
Project 5 Insurance
Task 1 Cover Insurance
Scene 1:Receiving a Letter
Scene 2:Filling in an Application Form
Scene 3:Checking the Insurance Policy
Task 2 Inform the Customer
Scene:Writing a Letter
Project 6 Shipment
Task 1 Discuss the Ways of Shipment
Scene:Receiving a Phone Call
Task 2 Amend the Shipping Terms
Scene:Replying a Letter
Task 3 Make out the Shipping Advice
Scene 1:Receiving an L/C
Scene 2:Sending a Letter
Project 7 Payment
Task 1 Negotiate Payment Terms
Scene 1:Accepting Payment by T/T
Scene 2:Insisting on Payment by L/C
Task 2 Pay by L/C
Scene 1:Urging Establishment of L/C
Scene 2:Requesting Amendment to L/C
Project 8 Claims and Settlement
Task 1 Lodge a Claim
Scene 1:Receiving a Complaint Letter
Scene 2:Sending a Complaint Letter
Task 2 Settle Claims
Scene 1:Investigating the Problem
Scene 2:Replying the Letter
Scene 3:Receiving a Letter
References