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出版时间:2012-12-24

出版社:高等教育出版社

以下为《外贸商函》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040364705
  • 1
  • 56113
  • 0061152646-8
  • 平装
  • 16开
  • 2012-12-24
  • 170
  • 93
  • 管理学
  • 工商管理
内容简介

本书是浙江省国际商务专业课程改革教材,由浙江省教育厅职成教教研室依据浙江省职业学校国际商务专业教学指导方案组织编写。

全书共分八个学习项目,分别是:建立贸易关系(Establish Trade Re⁃lations)、询盘(Enquiry)、报盘与还盘(Offer and Counter-Offer)、成交(Close the Deal)、保险(Insurance)、装运(Shipment)、付款(Pay⁃ment)、索赔与理赔(Claims and Settlement)。

本书可作为职业院校国际商务专业、商务英语专业和经贸类相关专业教材,也可作为在职人员自学用书及岗位培训教材。

目录

 前辅文
 Project 1 Establish Trade Relations
  Task 1 Look for Clients
   Scene 1:Receiving an E-mail
   Scene 2:At the Fair
  Task 2 Establish Business Relations
   Scene 1:Replying an E-mail
   Scene 2:Sending an E-mail
 Project 2 Enquiry
  Task 1 Make Enquiries
   Scene 1:At the Fair
   Scene 2:Enquiring by E-mail
  Task 2 Collect Enquiry Information
   Scene:Receiving Enquiries
 Project 3 Offer and Counter-Offer
  Task 1 Process the Information
   Scene:Receiving an Offer
  Task 2 Make a Voluntary Offer
   Scene 1:Sending Proforma Invoice
   Scene 2:Sending an Offer
  Task 3 Ask for Lower Prices
   Scene 1:Asking for Further Discount
   Scene 2:Giving a Discount
  Task 4 Increase Selling Prices
   Scene:Informing Increase in Price
 Project 4 Close the Deal
  Task 1 Sign a Contract
   Scene 1:Signing a Contract with a Customer
   Scene 2:Checking up the Order
  Task 2 Book a Repeat Order
   Scene 1:Completing the Proforma Invoice
   Scene 2:Failing to Supply
 Project 5 Insurance
  Task 1 Cover Insurance
   Scene 1:Receiving a Letter
   Scene 2:Filling in an Application Form
   Scene 3:Checking the Insurance Policy
  Task 2 Inform the Customer
   Scene:Writing a Letter
 Project 6 Shipment
  Task 1 Discuss the Ways of Shipment
   Scene:Receiving a Phone Call
  Task 2 Amend the Shipping Terms
   Scene:Replying a Letter
  Task 3 Make out the Shipping Advice
   Scene 1:Receiving an L/C
   Scene 2:Sending a Letter
 Project 7 Payment
  Task 1 Negotiate Payment Terms
   Scene 1:Accepting Payment by T/T
   Scene 2:Insisting on Payment by L/C
  Task 2 Pay by L/C
   Scene 1:Urging Establishment of L/C
   Scene 2:Requesting Amendment to L/C
 Project 8 Claims and Settlement
  Task 1 Lodge a Claim
   Scene 1:Receiving a Complaint Letter
   Scene 2:Sending a Complaint Letter
  Task 2 Settle Claims
   Scene 1:Investigating the Problem
   Scene 2:Replying the Letter
   Scene 3:Receiving a Letter
 References