- 高等教育出版社
- 9787040600766
- 1版
- 460420
- 60252921-6
- 平装
- 16开
- 2023-05
- 300
- 124
- 旅游管理
- 本科 高职
本书以提升旅游管理类专业学生的英语应用能力为教学目标，全书共12 单元，各单元内容设计循序渐进，从旅游场景的英语听力、口语活动导入开始，到旅游专业知识的阅读、翻译及写作任务完成，涵盖旅游与旅游业、旅游系统、游客旅游动机、旅游产品、旅游目的地、节事与会议、旅游接待业、旅游中介、旅游交通、旅游市场、旅游规划以及旅游可持续发展相关内容。各单元由听力练习、口语练习、文章阅读、词汇注释、选择题、讨论题、英汉互译练习以及实务英语写作练习构成。本书为新形态一体化教材，配套资源丰富，含大量的二维码资源内容，除供教学使用的课程课件之外，还包括听力脚本音频、口语范例音频、课文词汇内容、翻译参考答案、写作范文、参考文献，是系统性较强且专业知识与语言技能训练融合的专业英语教材。
本书可作为高校旅游管理类专业的基础课程教材，也可作为英语专业学生的选修课程教材，还可供旅游及相关领域的教师、研究人员或其他从业者参考使用。
前辅文
Unit 1 Travel and Tourism
Listening
Speaking
Reading
Text: An Introduction to Travel and Tourism
Translation
Writing
Unit 2 Tourism System
Listening
Speaking
Reading
Text: Tourism as a System
Translation
Writing
Unit 3 Tourist Motivation
Listening
Speaking
Reading
Text: Tourists and Their Motivations to Travel
Translation
Writing
Unit 4 Tourism Product
Listening
Speaking
Reading
Text: Perception and Development of Tourism Products
Translation
Writing
Unit 5 Tourist Destinations
Listening
Speaking
Reading
Text: The Basic Classif ication of Tourist Destinations
Translation
Writing
Unit 6 MICE Introduction
Listening
Speaking
Reading
Text: The MICE Industry of China
Translation
Writing
Unit 7 Hospitality Management
Listening
Speaking
Reading
Text: The Revenue Centers of the Hotel
Translation
Writing
Unit 8 Travel Intermediaries
Listening
Speaking
Reading
Text: The Evolution and Trend of Travel Intermediaries
Translation
Writing
Unit 9 Tourism Transportation
Listening
Speaking
Reading
Text: Introduction to Tourism Transportation
Translation
Writing
Unit 10 Tourism Marketing
Listening
Speaking
Reading
Text: Introduction to Tourism Marketing
Translation
Writing
Unit 11 Tourism Planning
Listening
Speaking
Reading
Text: Introduction to Tourism Planning and Development
Translation
Writing
Unit 12 Sustainable Development of Tourism
Listening
Speaking
Reading
Text: Introduction to Sustainable Tourism
Translation
Writing
