- 高等教育出版社
- 9787040441468
- 1版
- 64273722-5
- 异16开
- 434
- 公共基础课
- 公共基础课
- 通用
- 本科
内容简介
《商务英语教程》是北京交通大学“国家级精品资源共享课”《大学英语——商务英语教程》的配套教材。本教材精选了与商务活动密切相关的十个话题，涵盖国际品牌、企业组织、市场文化、技术创新、市场竞争、商业伦理、金融风险等核心领域。各单元的练习、活动设计将背景知识、知识点和案例分析用一条主线巧妙地构成一个连贯的体系；小组讨论、角色扮演、图表解读、情景分析、学生微视频等各项活动设计能突出教学过程中学生的主体地位和教师的主导作用。商务案例分析使学生能体验到较为逼真的商务环境，在模拟的商务情境中锤炼学生在语言、商务沟通、信息摄取、创新思维、解决问题以及批判性思维等各方面的能力，这些综合能力的培养对他们未来的商务活动会有极大的帮助。
目录
目录
前辅文
Unit 1 Brands
Vocabulary
Reading
Watching & Listening
Unit 2 Travel
Vocabulary
Reading
Watching & Listening
Unit 3 Organization
Vocabulary
Reading
Watching & Listening
Unit 4 Advertising
Vocabulary
Reading
Watching & Listening
Unit 5 Corporate Culture
Vocabulary
Reading
Watching & Listening
Unit 6 Employment
Vocabulary
Reading
Watching & Listening
Unit 7 Innovation
Vocabulary
Reading
Watching & Listening
Unit 8 Competition
Vocabulary
Reading
Watching & Listening
Unit 9 Business Ethics
Vocabulary
Reading
Watching & Listening
Unit 10 Money
Vocabulary
Reading
Watching & Listening
前辅文
Unit 1 Brands
Vocabulary
Reading
Watching & Listening
Unit 2 Travel
Vocabulary
Reading
Watching & Listening
Unit 3 Organization
Vocabulary
Reading
Watching & Listening
Unit 4 Advertising
Vocabulary
Reading
Watching & Listening
Unit 5 Corporate Culture
Vocabulary
Reading
Watching & Listening
Unit 6 Employment
Vocabulary
Reading
Watching & Listening
Unit 7 Innovation
Vocabulary
Reading
Watching & Listening
Unit 8 Competition
Vocabulary
Reading
Watching & Listening
Unit 9 Business Ethics
Vocabulary
Reading
Watching & Listening
Unit 10 Money
Vocabulary
Reading
Watching & Listening
前辅文
Unit 1 Brands
Vocabulary
Reading
Watching & Listening
Unit 2 Travel
Vocabulary
Reading
Watching & Listening
Unit 3 Organization
Vocabulary
Reading
Watching & Listening
Unit 4 Advertising
Vocabulary
Reading
Watching & Listening
Unit 5 Corporate Culture
Vocabulary
Reading
Watching & Listening
Unit 6 Employment
Vocabulary
Reading
Watching & Listening
Unit 7 Innovation
Vocabulary
Reading
Watching & Listening
Unit 8 Competition
Vocabulary
Reading
Watching & Listening
Unit 9 Business Ethics
Vocabulary
Reading
Watching & Listening
Unit 10 Money
Vocabulary
Reading
Watching & Listening
前辅文
Unit 1 Brands
Vocabulary
Reading
Watching & Listening
Unit 2 Travel
Vocabulary
Reading
Watching & Listening
Unit 3 Organization
Vocabulary
Reading
Watching & Listening
Unit 4 Advertising
Vocabulary
Reading
Watching & Listening
Unit 5 Corporate Culture
Vocabulary
Reading
Watching & Listening
Unit 6 Employment
Vocabulary
Reading
Watching & Listening
Unit 7 Innovation
Vocabulary
Reading
Watching & Listening
Unit 8 Competition
Vocabulary
Reading
Watching & Listening
Unit 9 Business Ethics
Vocabulary
Reading
Watching & Listening
Unit 10 Money
Vocabulary
Reading
Watching & Listening
