项目一 财务管理基础····················································································· 1 __eol__任务一 认知财务管理 ··············································································· 2 __eol__业务一 掌握财务管理的概念及相关活动 ················································ 2 __eol__业务二 熟悉企业与利益相关者之间的关系 ············································· 5 __eol__任务二 认知财务管理目标和原则 ································································ 6 __eol__业务一 掌握财务管理的目标 ······························································· 7 __eol__业务二 熟悉财务目标理论中的冲突 ·····················································11 __eol__业务三 熟悉企业财务管理的原则 ······················································· 12 __eol__任务三 熟悉财务管理的环境 ···································································· 13 __eol__项目小结······························································································· 17 __eol__主要概念······························································································· 17 __eol__推荐阅读······························································································· 17 __eol__博学增信······························································································· 18 __eol__习题与实训···························································································· 18 __eol__项目二 财务管理的价值观念·········································································· 21 __eol__任务一 掌握货币时间价值 ······································································· 21 __eol__业务一 了解货币时间价值 ································································ 21 __eol__业务二 掌握货币时间价值的计算 ······················································· 22 __eol__业务三 掌握利率的计算···································································· 32 __eol__任务二 掌握风险与报酬 ·········································································· 33 __eol__业务一 掌握资产收益与收益率的计算 ················································· 34 __eol__业务二 掌握资产的风险与衡量 ·························································· 36 __eol__业务三 掌握证券资产组合的风险与收益 ·············································· 42 __eol__业务四 掌握资本资产定价模型 ·························································· 45 __eol__项目小结······························································································· 47 __eol__主要概念······························································································· 47 __eol__推荐阅读······························································································· 47 __eol__博学增信······························································································· 48 __eol__习题与实训···························································································· 48 __eol__项目三 筹资管理························································································· 54 __eol__任务一 认知筹资管理 ············································································· 55 __eol__业务一 熟悉筹资动机和内容 ····························································· 55 __eol__业务二 掌握筹资方式······································································· 57 __eol__业务三 熟悉筹资分类······································································· 59 __eol__业务四 了解筹资原则······································································· 61 __eol__任务二 掌握债务筹资 ············································································· 62 __eol__业务一 掌握银行借款筹资 ································································ 62 __eol__业务二 掌握发行公司债券筹资 ·························································· 65 __eol__业务三 掌握融资租赁筹资 ································································ 68 __eol__业务四 掌握债务筹资的优缺点 ·························································· 70 __eol__任务三 掌握股权筹资 ············································································· 72 __eol__业务一 掌握吸收直接投资筹资 ·························································· 72 __eol__业务二 掌握发行普通股筹资 ·································